DESIGNER in Birmingham

Joining Cake as a designer is a brilliant opportunity to further your career and work with some of the biggest ecommerce brands in the business. As a designer, your primary focus will be creating high-performing, on-brand digital design, across ecommerce websites, mobile experiences, paid ads, CRM/email campaigns, and social content. You’ll work closely with strategists, developers, and marketers to make sure every output not only looks good, but works hard too. You’ll be confident designing for digital-first brands, balancing aesthetics and functionality, and bringing clarity to complex challenges. While branding is already a strong skillset within the team, you’ll have the opportunity to contribute to brand strategy and visual identity work where relevant, learning from others while growing your own capabilities. We’re a tight-knit, collaborative agency, so you’ll be supported to grow, take creative ownership, and help push our creative standards forward.

Responsibilities

• Design digital experiences, from ecommerce websites to mobile interfaces; with a strong grasp of layout, UX principles, responsiveness, accessibility, and performance.
• Collaborate with developers to ensure your designs are implemented accurately, with consideration for usability, technical constraints, and performance.
• Design creative for performance marketing across paid social, display, and video; including static, carousel, and motion formats.
• Create email and CRM marketing assets that reflect brand identity while being optimised for conversion and deliverability.
• Support content creation for Cake and our clients, including pitch decks, case studies, social content, and campaign assets.
• Participate in discovery workshops and wireframing sessions, helping to shape the direction of web and marketing projects from the start.
• Contribute to design systems, component libraries, and pattern frameworks that support scalable, maintainable design.
• Support visual identity projects when required, helping develop logos, typography systems, and branded assets.
• Keep up to date with the latest design, ecommerce, and creative trends, tools, and best practices.
• Deliver designs that are clear, considered, and commercially aware - always balancing brand and performance.

Requirements

• 4+ years experience in a digital design or UI/UX role (agency or ecommerce experience preferred).
• Strong portfolio showing web, UI, and marketing creative across multiple devices and formats.
• Proficiency in Figma and Adobe Creative Suite (After Effects, Photoshop, Illustrator as a bonus).
• Understanding of responsive design, accessibility standards, and ecommerce UX principles.
• Solid grasp of digital marketing formats—especially paid social and email marketing.
• Confidence presenting work internally and externally, with clear rationale and openness to feedback.
• Ability to manage multiple deadlines and projects at once, with strong organisational skills.
• A passion for digital creativity, retail, and the changing world of ecommerce.

Bonus Points

• Experience working in Shopify or understanding of ecommerce platforms.
• Exposure to A/B testing, CRO, or performance-led creative strategy.
• Animation or motion graphics skills.
• Experience building and maintaining brand systems.
• Interest in brand strategy and how it connects to digital design.

This is an exciting opportunity to help us grow our design team and to be involved in a number of exciting projects.

Why choose Cake?

• TEAM SOCIALS & EVENTS: We know how to have fun. Regular team days like canoeing, escape rooms, and more are a staple. Our team’s unique personalities and passions make us more than colleagues—together, we’re a group who genuinely enjoy each other’s company.
• FOOD & DRINKS ON THE HOUSE: Fuel for your day is essential, so we’ve got it covered. Enjoy a stocked breakfast bar, fresh fruit, snacks, and a range of sugar‑free drinks, including wonky fruit sparkling water. You’ll also have access to an automated coffee machine.
• MEDICAL PLAN & LIFE ASSURANCE: Your health and peace of mind matter. That’s why we provide access to Medicash, covering everyday health costs and specialist care. On top of that, our life assurance policy offers extra security for you and your loved ones.
• HEALTH & WELLBEING: We put your wellbeing first. That’s why we offer an Employee Assistance Program (EAP) and full access to Medicash health insurance. Whether you’re facing personal or professional challenges, we’ve got you covered with expert support.
• HYBRID & FLEXIBLE: Life doesn’t fit into a strict 9‑to‑5. That’s why we offer flexible working hours to suit your schedule. But we also believe in the power of in‑person connection, so we encourage hybrid working to get the best of remote and office setups.
• Your hard work pays off - literally. Join Cake’s bonus scheme and watch your earnings grow as the business expands. Your annual salary review will be tied to your personal development, ensuring you’re always progressing in your career.
• CELEBRATE THE LITTLE THINGS: We are all about the little wins! Expect treats like cake on your anniversary, bake‑offs, and an extra annual leave day each year. Plus, regular office events and get‑togethers are just the start of our celebrations.

If you don't see an open position that might fit you, we’re always on the lookout for creative thinkers, problem‑solvers, and ambitious minds who just get it. If you’re looking for a place where great work meets great people, feel free to send a CV and portfolio to CAREERS@CAKE.AGENCY.