ACOUNT MANAGER in Birmingham

Joining Cake as an account manager is a brilliant opportunity to develop a career in ecommerce within a vibrant and industry-leading ecommerce agency. As an Account Manager, you’ll play a key role in managing and nurturing client relationships, ensuring the smooth execution of ongoing marketing strategies and projects. This role focuses on supporting client retention and growth through strong communication, strategic oversight, and seamless coordination with both internal and external teams. You’ll be responsible for the day-to-day management of client accounts, ongoing marketing retainers, and ensuring that all deliverables are met on time, on budget, and in a manner that is aligned with the client’s business objectives.

Responsibilities

• Client Relationship Management
  • Serve as the day-to-day point of contact for clients, building trusted relationships and ensuring a high level of satisfaction.
  • Develop a deep understanding of each client’s business goals, the industry challenges they face, and their unique needs.
  • Ensure the smooth delivery of marketing services by managing timelines, deliverables, and expectations with both clients and internal teams.
  • Monitor service levels to prevent the over or under servicing of client accounts.
  • Assist the Account Director in growing client accounts.
  • Conduct regular check-ins and quarterly reviews with clients to gather feedback, refine strategies, and maintain alignment.
• Marketing Project & Retainer Management
  • Manage the planning and delivery of always-on marketing initiatives, including digital campaigns, paid media, SEO, email marketing, and content production.
  • Coordinate with internal teams to ensure all work is delivered on time, within scope, and aligned with the client’s objectives.
  • Track project and retainer progress, ensuring any changes to scope or timelines are communicated clearly to clients and internal stakeholders.
  • Maintain a focus on efficiency by ensuring projects stay within budget and internal resources are utilised effectively.
• Performance Reporting & Insights
  • Prepare regular reports on marketing and eCommerce performance.
  • Provide actionable insights to clients, helping to optimise ongoing marketing efforts based on performance data.
  • Lead client meetings to present performance reviews and highlight any opportunities for growth or improvement.
  • Be proactive in identifying performance trends on behalf of clients and elevate to the Account Director to ensure a plan of action is in place.
• Innovation & Problem Solving
  • Stay informed on the latest marketing trends, technologies, and platforms, ensuring clients benefit from the latest innovations.
  • Anticipate challenges or bottlenecks in delivery and work proactively with internal teams to resolve them.
  • Identify and recommend improvements to enhance the client experience or performance.
  • Work closely with the Account Director to support overall client strategy and growth.
  • Collaborate with internal teams to ensure smooth handoffs between departments and seamless execution of deliverables.
  • Mentor junior account executives or coordinators, providing guidance and support where needed.
  • Contribute to internal meetings, bringing insights and ideas to enhance marketing strategies and client outcomes.

Qualifications

• Bachelor's degree in Marketing or a related field is desirable but not required.
• Good understanding of digital marketing concepts.
• Over 3 years of experience.
• Copywriting acumen.
• Strong analytical skills and attention to detail.
• Ecommerce experience preferable.

Summary

This is an exciting opportunity to help us grow our marketing team and to be involved in a number of exciting projects.

Why choose Cake?

• Team Socials & Events: We know how to have fun. Regular team days like canoeing, escape rooms, and more are a staple. Our team’s unique personalities and passions make us more than colleagues—together, we’re a group who genuinely enjoy each other’s company.
• Food & Drinks on the House: Fuel for your day is essential, so we’ve got it covered. Enjoy a stocked breakfast bar, fresh fruit, snacks, and a range of sugar-free drinks, including wonky fruit sparkling water. You’ll also have access to an automated coffee machine.
• Medical Plan & Life Assurance: Your health and peace of mind matter. That’s why we provide access to Medicash, covering everyday health costs and specialist care. On top of that, our life assurance policy offers extra security for you and your loved ones.
• Health & Wellbeing: We put your wellbeing first. That’s why we offer an Employee Assistance Program (EAP) and full access to Medicash health insurance. Whether you’re facing personal or professional challenges, we’ve got you covered with expert support.
• Hybrid & Flexible: Life doesn’t fit into a strict 9-to-5. That’s why we offer flexible working hours to suit your schedule. But we also believe in the power of in-person connection, so we encourage hybrid working to get the best of remote and office setups.
• Celebrate the Little Things: We are all about the little wins! Expect treats like cake on your anniversary, bake-offs, and an extra annual leave day each year. Plus, regular office events and get-togethers are just the start of our celebrations.