At a Glance
- Tasks: Drive measurable results for ecommerce brands through data-driven strategies and optimisation.
- Company: Join a vibrant ecommerce agency with a fun and collaborative culture.
- Benefits: Enjoy team socials, health plans, flexible hours, and bonuses.
- Other info: Exciting opportunities for mentorship and professional development.
- Why this job: Make a real impact on diverse ecommerce projects while growing your career.
- Qualifications: 3+ years in performance marketing and strong analytical skills.
The predicted salary is between 49500 - 60500 £ per year.
Looking for an opportunity to work with a diverse portfolio of ecommerce brands? We're on the lookout for an experienced performance manager to join our ecommerce agency team.
As a Performance Manager at Cake, you'll play a key role in driving measurable results for our ecommerce clients through data-driven strategies and continuous optimisation.
This role focuses on maximising campaign performance, ROI, and revenue growth through rigorous analysis, strategic testing, and expert management of performance marketing channels.
You'll be responsible for the planning, execution, and optimisation of performance marketing campaigns across paid media and SEO - ensuring all activities deliver tangible business outcomes aligned with client objectives.
Responsibilities
- Performance Strategy & Planning
- Lead the development and execution of comprehensive performance marketing strategies that drive measurable growth for clients.
- Set clear KPIs and success metrics for all performance campaigns, ensuring alignment with client business objectives and revenue targets.
- Manage end-to-end campaign execution across multiple performance channels, including Google, Meta, and Tik Tok.
- Conduct analysis and optimise campaigns to improve key metrics such as CPA, ROAS, conversion rate, and customer acquisition cost.
- Analytics & Performance Reporting
- Build and manage comprehensive performance dashboards and reporting frameworks that provide clear visibility into campaign results and business impact.
- Analyse multi-channel attribution data to understand the customer journey and optimise marketing mix accordingly.
- Lead client communications to outline performance results, explain data trends, and present opportunities.
- Innovation & Industry Expertise
- Stay at the forefront of performance marketing trends, platform updates, and emerging technologies including AI-powered optimisation and automation.
- Work closely with the agency's Marketing Director, Account Managers, and client teams to ensure performance strategies align with broader client objectives.
- Mentor junior performance executives or specialists, building their analytical and strategic capabilities.
- Contribute to new business pitches by developing performance marketing strategies and projections that demonstrate potential value.
- Bachelor's degree in Marketing or a related field is desirable but not required.
- Understanding of digital marketing concepts.
- Over 3 years of experience in performance marketing.
- Copywriting acumen.
- Strong analytical skills and attention to detail.
- Direct ecommerce experience is preferable but not required.
- Summary
This is an exciting opportunity to help us grow our marketing team and to be involved in a number of exciting projects.
Benefits
TEAM SOCIALS & EVENTS
We know how to have fun.
Regular team days like canoeing, escape rooms, and more are a staple.
Our team’s unique personalities and passions make us more than colleagues—together, we’re a group who genuinely enjoy each other’s company.
FOOD & DRINKS ON THE HOUSE
Fuel for your day is essential, so we’ve got it covered.
Enjoy a stocked breakfast bar, fresh fruit, snacks, and a range of sugar‑free drinks, including wonky fruit sparkling water.
You’ll also have access to an automated coffee machine.
MEDICAL PLAN & LIFE ASSURANCE
Your health and peace of mind matter.
That’s why we provide access to Medicash, covering everyday health costs and specialist care.
On top of that, our life assurance policy offers extra security for you and your loved ones.
HEALTH & WELLBEING
We put your wellbeing first.
That’s why we offer an Employee Assistance Program (EAP) and full access to Medicash health insurance.
Whether you’re facing personal or professional challenges, we’ve got you covered with expert support.
HYBRID & FLEXIBLE
Life doesn’t fit into a strict 9-to-5.
That’s why we offer flexible working hours to suit your schedule.
But we also believe in the power of in-person connection, so we encourage hybrid working to get the best of remote and office setups.
BONUSES & INCREASES
Your hard work pays off - literally.
Join Cake’s bonus scheme and watch your earnings grow as the business expands.
Your annual salary review will be tied to your personal development, ensuring you’re always progressing in your career.
CELEBRATE THE LITTLE THINGS
We are all about the little wins!
Expect treats like cake on your anniversary, bake-offs, and an extra annual leave day each year.
Plus, regular office events and get-togethers are just the start of our celebrations.
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PERFORMANCE MANAGER in Birmingham employer: Cake Agency
At Cake Agency, we pride ourselves on being an excellent employer by fostering a vibrant work culture that prioritises employee wellbeing and growth. Located in Birmingham, our team enjoys the flexibility of hybrid working arrangements, alongside engaging social events and comprehensive health plans that enhance work-life balance. Join us to leverage your analytical skills in a supportive environment where your contributions directly impact the success of our ecommerce clients.
StudySmarter Expert Advice🤫
We think this is how you could land PERFORMANCE MANAGER in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cake Agency and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cake Agency are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cake Agency on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cake Agency. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PERFORMANCE MANAGER in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cake Agency. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cake Agency:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cake Agency’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cake Agency
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cake Agency will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cake Agency, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
