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- Tasks: Join us as a Marketing Executive to elevate the Cairn brand through innovative campaigns and strategic communications.
- Company: Cairn is dedicated to building sustainable communities that foster connection and belonging in Ireland.
- Benefits: Enjoy competitive pay, health insurance, performance bonuses, and generous leave policies.
- Why this job: Be part of a mission-driven team focused on sustainability and community impact while developing your marketing skills.
- Qualifications: Ideal candidates have a degree in marketing and 5+ years in brand roles with strong project management skills.
- Other info: This is a maternity cover role, offering a unique opportunity to make a difference in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
This is a maternity leave cover for the Marketing Executive position. The successful candidate will play a pivotal role in advancing the Cairn brand across various marketing channels. This role entails developing brand campaigns for Cairn, executing communication strategies, and elevating brand awareness through strategic sponsorships. Collaboration with the marketing team and key stakeholders within the organisation will be central to achieving these objectives.
Objectives of this role:
- Collaborate in shaping and implementing a comprehensive 3-year marketing program for the Cairn brand, fostering internal cooperation and alignment throughout the organisation.
- Participate in the conception and execution of Cairn brand campaigns, ensuring their flawless execution.
- Contribute to the formulation and execution of the Cairn communications strategy across all touchpoints, ensuring consistency across the organisation.
- Contribute to the creation & execution of an engaging sponsorship program that aligns with the business strategy and positions Cairn as a prominent Irish business.
- Manage the planning and execution of key corporate events for Cairn.
- Actively promote key elements of the Cairn sustainability strategy through dedicated marketing campaigns, weaving sustainability into the Cairn narrative.
Key Responsibilities:
- Assist in developing creative briefs and providing guidance on creative direction to meet objectives for all advertising and public-facing communications.
- Collaborate in conceptualising and implementing multichannel campaigns throughout the consumer lifecycle, ensuring consistent messaging across all channels.
- Assist in managing content and updates for customer and internal touchpoints, adhering to budget guidelines, participating in events, and documenting business processes.
- Participate in the development and nurturing of the Cairn sponsorship portfolio, contributing to the activation of key sponsorship properties through marketing campaigns.
- Assist in evaluating the effectiveness and impact of existing marketing initiatives through tracking and analysis, and recommend optimisations as needed.
- Present concepts and final deliverables to internal and external teams, and engage with senior leaders regarding marketing programs, strategies, and budgets.
Preferred skills and qualifications:
- Bachelor’s degree (or equivalent) in marketing, business, or related field.
- 5+ years working in brand/marketing roles.
- Proven success in developing marketing plans and campaigns.
- Experience in brand strategy and communication.
- Experience in executing and supporting sponsorship activations.
- Experience in executing B2B events.
- Strong project management, multitasking, and decision-making skills.
- Metrics-driven marketing mind with an eye for creativity.
- Proficiency with online marketing and social media strategy.
Working with Cairn:
At Cairn, we believe it is essential that our employees feel valued and appreciated. We therefore offer above industry average remuneration packages with a comprehensive benefits portfolio that’s ready to support you for whatever life brings. We are delighted to offer a suite of benefits when you join Cairn which include:
- Competitive salary
- Performance related bonus
- Pension scheme with matching contributions
- Full health insurance with Irish Life health
- Annual salary review
- Continuous Professional development (CPD) programme & funding
- Paid maternity & paternity leave
- Free Cairn annual leave days
- Life assurance
- Income protection
- Employee Assistance Programme with VHI
- Tax saver - travel and bike to work
- Culture Committee
- Talent Development Programmes
- Approved Profit Sharing Scheme (APSS)
- Company vehicle (role dependent)
The Cairn purpose is to build sustainable communities where people can thrive. At Cairn, it’s not what we build, it’s why we build. It’s about putting down a marker that will stand for generations to come. Creating new communities of connection and belonging for an Ireland where people can thrive. Reshaping, redefining, reinvigorating our place in the world. Building for people, progress, and potential. Because when Cairn build, it’s Built For Good.
Marketing Executive - Brand & Communications employer: Cairn Homes PLC
Contact Detail:
Cairn Homes PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive - Brand & Communications
✨Tip Number 1
Familiarise yourself with Cairn's brand values and sustainability initiatives. Understanding their mission will help you align your ideas and demonstrate how you can contribute to their goals during interviews.
✨Tip Number 2
Network with current or former employees of Cairn, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can give you an edge in discussions.
✨Tip Number 3
Prepare examples of successful brand campaigns you've worked on in the past. Be ready to discuss your role in these projects and how they relate to the responsibilities outlined in the job description.
✨Tip Number 4
Stay updated on the latest trends in marketing and communications, particularly in the construction and real estate sectors. This knowledge will help you engage in meaningful conversations about potential strategies for Cairn.
We think you need these skills to ace Marketing Executive - Brand & Communications
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand and communications. Focus on your achievements in developing marketing plans, executing campaigns, and managing sponsorships, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand marketing and how your skills align with Cairn's objectives. Mention specific examples of past campaigns you've worked on and how they relate to the responsibilities outlined in the job description.
Showcase Your Creativity: Since the role involves developing creative briefs and campaigns, include examples of your creative work or ideas in your application. This could be links to previous campaigns or a brief description of innovative strategies you've implemented.
Highlight Collaboration Skills: Emphasise your ability to work collaboratively with teams and stakeholders. Provide examples of how you've successfully partnered with others to achieve marketing goals, as this is crucial for the position at Cairn.
How to prepare for a job interview at Cairn Homes PLC
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Cairn and its brand values. Understand their mission of building sustainable communities and how they position themselves in the market. This knowledge will help you align your answers with their objectives and demonstrate your genuine interest in the role.
✨Showcase Your Campaign Experience
Be prepared to discuss specific examples of brand campaigns you've developed or executed in the past. Highlight your role in these projects, the strategies you implemented, and the results achieved. This will showcase your hands-on experience and ability to contribute to Cairn's marketing initiatives.
✨Emphasise Collaboration Skills
Since this role involves working closely with various stakeholders, be ready to share examples of how you've successfully collaborated with teams in previous positions. Discuss how you fostered cooperation and alignment to achieve common goals, as this will be crucial for the success of the marketing programme at Cairn.
✨Prepare for Metrics-Driven Discussions
Cairn values a metrics-driven approach to marketing, so be prepared to discuss how you've used data to evaluate the effectiveness of marketing initiatives. Bring examples of how you've tracked performance, analysed results, and made recommendations for optimisations based on your findings.
