At a Glance
- Tasks: Lead marketing strategies for Caffè Nero's new channels and drive brand growth.
- Company: Join the dynamic Caffè Nero community, known for great coffee and supportive culture.
- Benefits: Enjoy 25 days holiday, private medical care, and discounts on delicious drinks and food.
- Other info: Opportunity for professional development and barista training included!
- Why this job: Shape the future of a beloved brand while working in vibrant Covent Garden.
- Qualifications: Strong FMCG experience and a passion for innovative marketing strategies required.
The predicted salary is between 36000 - 60000 £ per year.
The Caffè Nero Group operates across the UK, Republic of Ireland, US, Poland, Cyprus, Turkey, Middle East and Sweden – encompassing 4 brands (Caffè Nero, Coffee#1, Harris + Hoole and 200 Degrees). We have been providing exceptional, hand‑crafted coffee and fresh, high‑quality food to our customers since 1997. We’re about great people, great coffee, great stores, great food, great new channels. The Caffè Nero community is a group of dynamic and diverse people who are respectful and supportive of each other, and who believe wholeheartedly in striving for excellence every day.
About the role
This is a fantastic opportunity for an experienced Senior Marketing Manager (or equivalent) within FMCG who wants to shape the future growth strategy of Caffè Nero outside of its traditional store estate. The role has a focus on growing the sales performance of the brand through Brand Marketing, Commercial Innovation Initiatives and New Product Development for Caffè Nero’s newest channels – direct‑to‑consumer eCommerce, grocery and wholesale.
Key responsibilities
- Developing and executing an annual marketing plan for each channel.
- Leading key strategic brand initiatives.
- Translating market and consumer insights into category and brand growth projections.
- Holding P&L responsibility, delivering against challenging and exciting growth objectives.
- Developing eCommerce media plans to drive traffic and conversion on the Caffè Nero website.
- Creating brand building promotions through all channels to drive trial and conversion.
- Collaborating with the retailer account management teams to drive performance via a calendar of retailer promotions and supporting media.
- Creating brand appropriate content for all channels.
- Leveraging existing and new partnerships to drive awareness and sales.
- Working with the wider Caffè Nero Marketing team – including the CRM & Social Media teams – to maintain focus for the range through owned channels.
- Leveraging data and customer insight to drive range development and NPD.
- Managing the continued growth of the new ‘wholesale’ (Proud to Serve) proposition Aroma by Nero, including evolution of the brand, marketing toolkits, creation of seasonal campaigns, support on new customer development proposals and driving ongoing sales performance.
Skills & experience required
- First and foremost, strong UK FMCG Grocery experience is essential.
- This must be coupled with a solid understanding of the UK grocery market and its key drivers.
- Experience and understanding of performance media for DTC brands.
- A proven commercial marketer who can demonstrate success against the key responsibilities in all or some of the channels.
- High drive to deliver results by engaging and influencing cross‑functional colleagues to deliver the New Channels Objectives.
- A professional communicator at the highest level at all levels from presenting to deck creation.
- Building marketing plans for distinct retail channels, especially direct‑to‑consumer, including driving awareness, consideration, conversion and loyalty through all available and appropriate marketing channels.
- Marketing products which appeal to the end customers.
- Handling complex data and insights to drive brand strategy and track performance.
- Management of external media and creative agency partners.
Benefits
- A wonderful place to work!
- We are based right in the middle of bustling Covent Garden, with a working pattern of typically 3 days in the office.
- Access to our benefits platform, giving a wide range of discounts and support.
- Bonus.
- 25 days holiday per annum (plus bank holidays).
- Employee discount on handcrafted drinks, food and our amazing Coffee at Home products.
- Private medical care through Vitality.
- Supporting our team members to achieve their professional goals is important to us, so alongside your day‑to‑day work you may have an opportunity to complete a professional qualification with our learning partners.
- Free hand‑crafted drinks whilst you’re in the office – in your first week you’ll have Barista training, so you’ll know how to make the very best Caffè Nero coffee!
Additional Information
- Seniority level: Mid‑Senior level
- Employment type: Full‑time
- Job function: Marketing and Sales
- Industries: Hospitality and Retail
Closing
If this sounds like the right next role for you we would love to hear from you!
Senior Marketing Manager, New Business/Channels employer: Caffè Nero
Caffè Nero is an exceptional employer, offering a vibrant work culture in the heart of Covent Garden, where creativity and collaboration thrive. With a strong focus on employee growth, we provide opportunities for professional qualifications and a supportive environment that values each team member's contributions. Enjoy competitive benefits, including generous holiday allowances, private medical care, and the chance to indulge in our handcrafted coffee while working alongside passionate colleagues.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, New Business/Channels
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Caffè Nero and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Caffè Nero are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Caffè Nero on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Caffè Nero. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager, New Business/Channels
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Caffè Nero. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Caffè Nero:Show us that you’ve done your homework! In your application, briefly mention what you admire about Caffè Nero’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Caffè Nero
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Caffè Nero will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Caffè Nero, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
