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- Tasks: Lead marketing strategies to boost Caffè Nero's growth in new channels.
- Company: Join a dynamic team at Caffè Nero, a leader in the coffee industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Shape the future of a beloved brand and make a real impact.
- Qualifications: Experience in FMCG marketing and a passion for brand innovation.
- Other info: Be part of a supportive community that values excellence and creativity.
The predicted salary is between 36000 - 60000 £ per year.
The Caffè Nero Group operates across the UK, Republic of Ireland, US, Poland, Cyprus, Turkey, Middle East and Sweden – encompassing 4 brands (Caffè Nero, Coffee#1, Harris + Hoole and 200 Degrees). We have been providing exceptional, hand‑crafted coffee and fresh, high‑quality food to our customers since 1997.
We’re about great people, great coffee, great stores, great food, great new channels. The Caffè Nero community is a group of dynamic and diverse people who are respectful and supportive of each other, and who believe wholeheartedly in striving for excellence every day.
About the role: This is a fantastic opportunity for an experienced Senior Marketing Manager (or equivalent) within FMCG who wants to shape the future growth strategy of Caffè Nero outside of its traditional store estate. The role has a focus on growing the sales performance of the brand through Brand Marketing, Commercial Innovation Initiatives and New Product Development for Caffè Nero’s newest channels – direct‑to‑consumer eCommerce, grocery and wholesale.
Key responsibilities:
- Developing and executing an annual marketing plan for each channel.
- Leading key strategic brand initiatives.
- Translating market and consumer insights into category and brand growth projections.
- Holding P&L responsibility, delivering against challenging and exciting growth objectives.
- Developing eCommerce media plans to drive traffic and conversion on the Caffè Nero website.
- Creating brand building promotions through all channels to drive trial and conversion.
- Collaborating with the retailer.
Senior Marketing Manager, New Business/Channels in London employer: Caffè Nero
Contact Detail:
Caffè Nero Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager, New Business/Channels in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Caffè Nero. A friendly chat can sometimes lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your past successes in marketing, especially in FMCG. This will give you an edge when discussing how you can contribute to Caffè Nero's growth.
✨Tip Number 3
Be ready for the interview! Research Caffè Nero’s brand values and recent initiatives. Tailor your answers to show how your experience aligns with their goals, especially in new channels and eCommerce.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Caffè Nero community.
We think you need these skills to ace Senior Marketing Manager, New Business/Channels in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in FMCG and any relevant achievements that align with Caffè Nero's focus on brand marketing and new channels.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for coffee and how your skills can help shape Caffè Nero’s growth strategy in new markets.
Showcase Your Strategic Thinking: In your application, demonstrate your ability to develop and execute marketing plans. Use specific examples of how you've driven sales performance in previous roles, especially in eCommerce or new product development.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Caffè Nero!
How to prepare for a job interview at Caffè Nero
✨Know Your Channels
Make sure you understand the different channels Caffè Nero operates in, especially eCommerce and grocery. Research their current strategies and think about how you can contribute to their growth. This will show your genuine interest and help you stand out.
✨Showcase Your Marketing Expertise
Prepare to discuss your previous marketing experiences, particularly in FMCG. Be ready to share specific examples of successful campaigns you've led, focusing on metrics and outcomes. This will demonstrate your ability to drive results in a similar role.
✨Understand the Brand
Familiarise yourself with Caffè Nero’s brand values and mission. Think about how your personal values align with theirs and be prepared to articulate this during the interview. This connection can make a big difference in how you’re perceived.
✨Ask Insightful Questions
Prepare thoughtful questions that show your strategic thinking. Inquire about their future plans for new channels or how they measure success in their marketing initiatives. This not only shows your interest but also your proactive approach to the role.