Growth Marketing Manager (United Kingdom)

Requirements

• The ideal candidate combines strategic thinking with hands-on execution, is comfortable working with performance data and commercial targets, and thrives in a fast-moving environment where creativity and experimentation are encouraged.
• You have several years' experience in a marketing role and a strong understanding of the full marketing funnel.
• You are comfortable planning and executing campaigns across multiple channels and have experience managing budgets and commercial targets.
• You understand how marketing drives business growth.
• You're comfortable working with subscriber targets, CAC, conversion rates, retention metrics and marketing ROI.
• You use data and customer insights to make decisions, optimise performance and identify opportunities for growth.
• You can balance long-term brand building with short-term performance goals and know how to prioritise opportunities that create the greatest impact.
• You enjoy testing new ideas, challenging assumptions and finding innovative ways to reach and engage customers.
• You build strong relationships across teams and communicate clearly with stakeholders at all levels.
• You take responsibility, move quickly and enjoy operating in an entrepreneurial environment where initiative and accountability are highly valued.
• You don’t have to match all the requirements; if you feel this offer could be a great opportunity for you, reach out anyway!

What the job involves

• Our mission is to accelerate sustainable subscriber growth while strengthening Readly's brand presence in the UK.
• The Marketing team plays a critical role in communicating Readly's value proposition, attracting new subscribers, improving retention, and maximising the long-term value of our customer base.
• We are looking for a commercially minded Marketing Manager to lead Readly's growth in the UK market. This is a high-impact role with significant ownership and accountability.
• You will be responsible for driving subscriber growth, managing marketing investment, identifying new growth opportunities and delivering integrated marketing campaigns that strengthen Readly's position as the UK's leading all-you-can-read subscription service.

Strategy, Planning & Market Ownership:

• Own the UK marketing strategy and execution plan, aligned with Readly's overall business objectives.
• Develop and deliver full-funnel marketing plans to drive awareness, consideration, trial and subscriber growth.
• Own UK growth targets and contribute directly to business performance.
• Manage marketing budgets to maximise efficiency, profitability and long-term growth.
• Identify market opportunities, customer insights and emerging trends to unlock future growth.

Campaign Development & Execution:

• Plan and execute integrated 360° campaigns across paid, owned and earned channels.
• Lead local marketing initiatives including partnerships, influencers, podcasts, PR opportunities, affiliate activity and other growth channels.
• Work closely with creative, content and product teams to develop compelling customer propositions and campaigns.
• Ensure campaigns are delivered on time, within budget and to a high standard.

Performance & Growth Optimisation:

• Drive subscriber acquisition, activation, retention and reactivation initiatives.
• Monitor, analyse and optimise performance against key commercial and marketing KPIs.
• Deliver weekly and monthly trial and subscriber targets.
• Improve acquisition efficiency while maintaining target CAC, conversion and profitability metrics.
• Build a strong test-and-learn culture through experimentation and continuous optimisation.

Collaboration & Stakeholder Management:

• Work closely with Product, CRM, Brand, Commercial and Analytics teams to improve the customer journey and subscriber experience.
• Manage relationships with agencies, media partners and external stakeholders.
• Act as the voice of the UK market within the wider organisation.

Success in This Role:

• Within your first 12 months you will:
• Deliver subscriber growth against agreed UK targets.
• Achieve weekly and monthly trial acquisition goals.
• Improve marketing efficiency and profitability metrics.
• Launch and scale new growth initiatives and channels.
• Strengthen Readly's brand awareness and consideration in the UK market.
• Build a robust testing and optimisation framework that continuously improves performance.