At a Glance
- Tasks: Lead growth marketing strategies to boost subscriber numbers and brand presence in the UK.
- Company: Join Readly, a dynamic platform offering unlimited access to thousands of magazines and newspapers.
- Benefits: Enjoy 26 days holiday, mental health support, hybrid work, and free access to Cafeyn's content.
- Other info: Be part of a diverse team that values creativity and initiative.
- Why this job: Make a real impact in a fast-paced environment while driving innovative marketing campaigns.
- Qualifications: Experience in growth marketing, data-driven decision making, and strong communication skills.
The predicted salary is between 51750 - 63250 £ per year.
Join Readly by Cafeyn !
Readly offers unlimited access to thousands of national and international magazines and newspapers, all in one app.
We've partnered with over 1,200 publishers, giving readers access to more than 5,000+ titles.
We believe trusted journalism, expert insight and quality reading should be easily accessible.
Our mission is to unlock the value of great editorial content through a market-leading digital subscription service.
With teams across the UK, France, Germany and Sweden, we're building the future of digital reading while helping publishers reach new audiences and grow their readership.
The team missions and the role
Our mission is to accelerate sustainable subscriber growth while strengthening Readly's brand presence in the UK.
The Marketing team plays a critical role in communicating Readly's value proposition, attracting new subscribers, improving retention, and maximising the long-term value of our customer base.
We are looking for a commercially minded Marketing Manager to lead Readly's growth in the UK market.
This is a high-impact role with significant ownership and accountability.
You will be responsible for driving subscriber growth, managing marketing investment, identifying new growth opportunities and delivering integrated marketing campaigns that strengthen Readly's position as the UK's leading all‑you‑can‑read subscription service.
The ideal candidate combines strategic thinking with hands‑on execution, is comfortable working with performance data and commercial targets, and thrives in a fast‑moving environment where creativity and experimentation are encouraged.
- Your Responsibilities
- Strategy, Planning & Market Ownership
- Own the UK marketing strategy and execution plan, aligned with Readly's overall business objectives.
- Develop and deliver full‑funnel marketing plans to drive awareness, consideration, trial and subscriber growth.
- Own UK growth targets and contribute directly to business performance.
- Manage marketing budgets to maximise efficiency, profitability and long‑term growth.
- Identify market opportunities, customer insights and emerging trends to unlock future growth.
- Campaign Development & Execution
- Plan and execute integrated 360° campaigns across paid, owned and earned channels.
- Lead local marketing initiatives including partnerships, influencers, podcasts, PR opportunities, affiliate activity and other growth channels.
- Work closely with creative, content and product teams to develop compelling customer propositions and campaigns.
- Ensure campaigns are delivered on time, within budget and to a high standard.
- Performance & Growth Optimisation
- Drive subscriber acquisition, activation, retention and reactivation initiatives.
- Monitor, analyse and optimise performance against key commercial and marketing KPIs.
- Deliver weekly and monthly trial and subscriber targets.
- Improve acquisition efficiency while maintaining target CAC, conversion and profitability metrics.
- Build a strong test‑and‑learn culture through experimentation and continuous optimisation.
- Collaboration & Stakeholder Management
- Work closely with Product, CRM, Brand, Commercial and Analytics teams to improve the customer journey and subscriber experience.
- Manage relationships with agencies, media partners and external stakeholders.
- Act as the voice of the UK market within the wider organisation.
Who You Are
Experienced Growth Marketer
You have several years' experience in a marketing role and a strong understanding of the full marketing funnel.
You are comfortable planning and executing campaigns across multiple channels and have experience managing budgets and commercial targets.
Commercially Minded
You understand how marketing drives business growth. You're comfortable working with subscriber targets, CAC, conversion rates, retention metrics and marketing ROI.
Data‑Driven Decision Maker
You use data and customer insights to make decisions, optimise performance and identify opportunities for growth.
Strategic Thinker
You can balance long‑term brand building with short‑term performance goals and know how to prioritise opportunities that create the greatest impact.
Creative Problem Solver
You enjoy testing new ideas, challenging assumptions and finding innovative ways to reach and engage customers.
Strong Communicator & Collaborator
You build strong relationships across teams and communicate clearly with stakeholders at all levels.
Ownership Mentality
You take responsibility, move quickly and enjoy operating in an entrepreneurial environment where initiative and accountability are highly valued.
Success in This Role
Within your first 12 months you will
- Deliver subscriber growth against agreed UK targets.
- Achieve weekly and monthly trial acquisition goals.
- Improve marketing efficiency and profitability metrics.
- Launch and scale new growth initiatives and channels.
- Strengthen Readly's brand awareness and consideration in the UK market.
- Build a robust testing and optimisation framework that continuously improves performance.
- Hiring process
- HR Interview with one of our Talent Acquisition Manager (30’)
- Hiring manager Interview with our Head of UK Marketing
- Case study that you will present to our Head of UK Marketing and Head of DACH Marketing
- Peer Interview with our team
- Last Interview with our Chief Marketing Officer & DACH General Manager
Perks & benefits of working at Cafeyn
- Classic package
- Standard pension contributions are 5% employer / 4% employee
- Paid holiday
- 26 days of paid holiday + 1 additional day off on your birthday
- Mental Health
You have an access to our mental health platform teale, where you can book appointments with your psychologist or monitor your mental health.
- Hybrid policy
We allow you to work remotely two days per week.
- Cafeyn’s access
We provide you with a VIP code for Cafeyn, giving you unlimited access to all content on our platform.
- Team life
We organize four office meet‑ups per year. These occasions allow us to gather with our international offices, celebrate company updates and spend quality time together.
You don’t have to match all the requirements, if you feel this offer could be a great opportunity for you, reach out anyways!
We hire based on talent and we promote inclusivity inside Cafeyn and strongly believe that our culture is strongest when it is the most diverse.
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Growth Marketing Manager UK employer: Cafeyn Group
At Readly by Cafeyn, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our commitment to employee growth is evident through our supportive environment, where creativity and experimentation are encouraged, alongside competitive benefits such as a generous holiday allowance, mental health support, and flexible working arrangements. Join us in our mission to revolutionise digital reading while enjoying the unique advantage of collaborating with a diverse team across multiple countries.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager UK
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cafeyn Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cafeyn Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cafeyn Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cafeyn Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Manager UK
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cafeyn Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cafeyn Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cafeyn Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cafeyn Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cafeyn Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cafeyn Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
