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- Tasks: Lead ecommerce strategy, manage P&L, and optimise customer journeys.
- Company: CafePod is a dynamic coffee brand focused on enhancing home coffee experiences.
- Benefits: Enjoy remote work, competitive salary, 25 days leave, private healthcare, and a coffee machine!
- Why this job: Join a fast-paced, entrepreneurial team that values boldness, curiosity, and empathy.
- Qualifications: Experience in ecommerce management and CRM, with strong project management skills.
- Other info: Monthly team meet-ups in London and travel to vendors required.
The predicted salary is between 48000 - 72000 £ per year.
Only candidates based in the UK will be considered for the role.
CafePod was founded in 2011 to bring energy and excitement into the world of coffee at home. With more people than ever drinking coffee in the kitchen, our ambition is simple: to be the UK’s go-to brand for coffee at home. We’re direct-to-consumer specialists and sit at the intersection of great product, outstanding customer experience and data-driven growth.
We want someone who is excited to work in a fast growth, entrepreneurial company. You’ll own the P&L for CafePod.com —driving topline, margin and lifetime value by planning and executing a best-in-class ecommerce and CRM programme. Working closely with the CMO and wider team, you’ll be the commercial engine that activates and monetises our large, aging database via email, SMS and direct mail, while also optimising our onsite conversion journey and trading calendar.
We are a UK-based fully remote team. We used to have an office. We gave it up during Covid and have never looked back! Now, the team is spread up & down the country. By being a remote team, we’ve got the great opportunity to work with talented people across the UK.
You’re a proven Ecomm manager with direct experience with hands-on CRM ownership including Email & Direct Mail —ideally in DTC/subscription context. Expert in email/SMS platforms (e.g. Ommetria, Klaviyo, dotdigital, Iterable) and confident in direct-mail campaign execution. Commercially astute: you live and breathe margins, LTV and ROI, and make data-driven decisions at pace. Demonstrable success growing revenue from existing databases (reactivation, retention, cross-sell). Strong project-management skills: you can juggle multiple channels and stakeholders seamlessly. Excellent communicator: you translate data into clear recommendations and inspire teams to act. Self-starter comfortable in a fast-moving, fully remote environment.
KEY RESPONSIBILITIES
- Commercial Trading & P&L Ownership: Own daily, weekly and monthly trading targets —driving both acquisition and retention. Plan and execute the digital trading/events calendar (Black Friday, Easter, new product launches). Manage promotions, margin, COGS, cash flow and overall ecommerce budget to maximise ROI. Analyse performance (traffic, CR, AOV, LTV) and recommend high-impact optimisation.
- CRM & Database Activation: Lead CRM strategy (email, SMS & direct mail) to reactivate and monetise our existing database. Build, segment and execute lifecycle journeys (welcome, win-back, cross-sell, VIP). Develop and optimise automated workflows, A/B tests, and messaging cadence to drive open-rate, click-rate and revenue KPIs. Partner with external vendors (printing, mailing houses) to design and deliver direct-mail campaigns.
- Planning & Leadership: Collaborate with the CMO on long- and short-term DTC strategy, KPIs and budget. Set SMART objectives and lead the ecommerce team (agency or in-house). Report to stakeholders on performance, risks and opportunities; drive corrective actions.
- Customer Experience & On-Site Optimisation: Own the end-to-end customer journey on CafePod.com (UX, site merchandising, checkout flow). Test and iterate on site features (personalisation, product recommendations) to improve conversion. Ensure all digital touchpoints (email, site, ads) deliver a premium, on-brand experience.
- Data & Technology: Define and prioritise the ecommerce technology roadmap (CRM platform, CDP, personalisation tools). Oversee data architecture—ensuring clean customer profiles, consent compliance and robust reporting. Work with developers/third-parties to implement new features and integrations.
WHAT WE VALUE
- Boldness: Boldness in our thinking & actions, taking us beyond our comfort zones. A willingness to take risk & act innovatively with confidence & courage. Boldness in ambition to achieve something & to move forward, both in our personal & professional lives.
- Ownership & accountability: Owning our own thoughts, actions, choices & taking responsibility for them.
- Curiosity: The desire to learn, to know, to solve, to want to expand horizons. The ability to ask why, & then ask it again. And again.
- Empathy: Empathy underpins everything. It is at the core of being able to understand all the stakeholders of the business, especially the customer. What does life look like standing in their shoes?
- Persistence: The ability to keep going on, progressing towards the vision in spite of the challenges, the knocks & the sceptics. Persistence is the secret weapon of many successes.
- Diligence: Doing what needs to be done at the right level of quality & not being tempted by short cuts.
REMOTE WORKING REQUIREMENTS
The role does require you to have the appropriate space and environment at home to perform the role to the required standard. Equipment and tools required to perform the role will be supplied by us. You will be required to travel monthly to meet with the team in London. You will also be required to travel to visit vendors & suppliers in the UK when needed.
WHAT WE OFFER
Competitive salary (£60k), 25 days annual leave, Private Healthcare, Coffee Machine + lots of coffee, Pension Scheme.
Contact Detail:
CafePod Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager
✨Tip Number 1
Familiarise yourself with CafePod's brand and values. Understanding their mission to be the go-to coffee brand in the UK will help you align your application and discussions with their goals, showcasing your enthusiasm for their vision.
✨Tip Number 2
Network with current or former employees of CafePod on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare specific examples of how you've successfully managed CRM strategies in previous roles. Highlighting your hands-on experience with email and direct mail campaigns will demonstrate your capability to drive revenue from existing databases.
✨Tip Number 4
Stay updated on the latest trends in ecommerce and CRM technologies. Being knowledgeable about platforms like Klaviyo or Iterable will not only impress during interviews but also show that you're proactive and ready to contribute from day one.
We think you need these skills to ace Ecommerce Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in ecommerce management, CRM ownership, and data-driven decision-making. Use specific examples that demonstrate your success in growing revenue and managing P&L.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for coffee and the brand's mission. Explain how your skills align with the role's requirements, particularly in email/SMS platforms and customer journey optimisation.
Showcase Your Data Skills: In your application, emphasise your ability to analyse performance metrics and make data-driven recommendations. Include any relevant tools or technologies you have used to optimise ecommerce strategies.
Demonstrate Cultural Fit: Reflect on CafePod's values in your application. Share examples of how you embody boldness, ownership, curiosity, empathy, and persistence in your professional life to show you align with their company culture.
How to prepare for a job interview at CafePod
✨Show Your E-commerce Expertise
Make sure to highlight your hands-on experience with CRM ownership and e-commerce management. Be prepared to discuss specific platforms you've used, like Klaviyo or Iterable, and share examples of successful campaigns you've executed.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong focus on metrics like LTV and ROI, come equipped with examples of how you've used data to drive decisions in past roles. Discuss any A/B testing you've conducted and the outcomes that resulted from those tests.
✨Emphasise Your Project Management Skills
The ability to juggle multiple projects is crucial for this position. Prepare to talk about how you've managed various stakeholders and projects simultaneously, and provide examples of how you ensured timely delivery and quality results.
✨Align with CafePod's Values
Familiarise yourself with CafePod's core values such as boldness, ownership, and empathy. During the interview, weave these values into your responses to demonstrate that you not only understand their culture but also embody it in your work ethic.