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- Tasks: Lead national grocery accounts and drive sustainable growth for a purpose-led drinks brand.
- Company: Cafédirect, a pioneering B Corp-certified ethical drinks brand.
- Benefits: Home-based role with autonomy, visibility, and impact across the business.
- Why this job: Join a values-driven company making a real difference in the drinks industry.
- Qualifications: Experience in account management and strong negotiation skills.
- Other info: Collaborative culture focused on empowering people and ethical leadership.
The predicted salary is between 36000 - 60000 £ per year.
Are you looking for a career-defining opportunity to lead national grocery customers for a purpose-led, category-leading drinks brand? I am recruiting for a Senior National Account Manager role with Cafédirect, perfectly suited to a National Account Manager making a step up or a SNAM that wants to work for a sustainably focussed, proud B-corp business. This is a position responsible for managing and growing Cafédirect’s UK grocery customers. You will own full commercial relationships, develop joint business plans, and drive profitable, sustainable growth for one of the UK’s most respected ethical hot drinks brands.
Why this role?
- You will be joining a pioneering B Corp-certified business with a clear social mission, reinvesting over £30m directly with smallholder farmers over the last 30 years.
- This is a high-ownership role, giving you full P&L responsibility and the opportunity to shape customer strategy and long-term growth.
- Work for a brand that is truly values-led, balancing commercial ambition with ethical leadership and sustainability.
- A chance to operate at senior level within UK grocery, influencing key decision-makers while working in a collaborative, entrepreneurial environment.
The Role…
- Own and manage nominated UK grocery multiple accounts, delivering sustainable revenue, profit and distribution growth.
- Develop and execute joint business plans, ensuring Cafédirect is positioned as a category-leading ethical brand.
- Lead all commercial negotiations including listings, pricing, promotions and trade investment.
- Drive performance through distribution gains, rate-of-sale improvements and effective promotional mechanics.
- Manage full customer P&L, including budgets, trade spend, accruals and forecasting.
- Deliver data-led selling stories and category recommendations using available insights and performance data.
- Work cross-functionally with Marketing, Finance, Operations and Purpose teams to ensure aligned execution.
- Build strong relationships with key customer stakeholders, influencing at all levels.
The Company…
Cafédirect is a trailblazing social enterprise and one of the UK’s most recognised ethical drinks brands. As the UK’s first B Corp-certified coffee company, they have built their reputation on long-term partnerships with smallholder growers, award-winning products, and a commitment to doing business differently. An ambitious, insight-led organisation, Cafédirect combines commercial excellence with a genuine desire to shape a fairer, more sustainable future for the drinks industry. Their culture is collaborative, values-driven and focused on empowering people to do their best work while making a real difference.
If you would like to find out more about this role please get in touch with Jake Merrick-Wren - jake@marvelfmcg.co.uk
How can we make our recruitment process more accessible for you? You can always talk to us about any adjustments you need to make your life easier. We’re always open to your thoughts and suggestions to make what we do more accessible. Get in touch and let’s work together to make recruitment fair for everyone. Feedback is extremely important, not only is it common courtesy we know it can help improve mental health, provide clarity and help you improve. Marvel FMCG will aim to respond to all applications within 2 working days. Responding makes us human.
Senior National Account Manager in England employer: Cafédirect Group
Contact Detail:
Cafédirect Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior National Account Manager in England
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who might have ties to Cafédirect. A friendly chat can open doors and give you insider info that could set you apart.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Cafédirect’s mission and values, and think about how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly cares about their purpose.
✨Tip Number 3
Practice your pitch! Be ready to discuss how you can drive sustainable growth and manage P&L effectively. Use specific examples from your past roles to demonstrate your skills and achievements.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you note expressing your appreciation for the opportunity. It shows professionalism and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Senior National Account Manager in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior National Account Manager role. Highlight your experience with managing grocery accounts and any achievements that showcase your ability to drive sustainable growth. We want to see how you can bring value to Cafédirect!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for ethical business and sustainability, and explain why you’re excited about working with Cafédirect. Let us know how your values align with ours!
Showcase Your Data Skills: Since this role involves data-led selling, make sure to mention any experience you have with data analysis or insights. We love seeing candidates who can turn numbers into actionable strategies, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure you’re considered for this exciting opportunity at Cafédirect!
How to prepare for a job interview at Cafédirect Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Cafédirect's mission, values, and product range. Understand their commitment to sustainability and how they support smallholder farmers. This knowledge will not only impress your interviewers but also help you align your answers with the company's ethos.
✨Prepare Your Success Stories
Think of specific examples from your past roles that showcase your ability to manage P&L, develop joint business plans, and drive growth. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for the interviewers to see your impact in previous positions.
✨Showcase Your Negotiation Skills
Since this role involves leading commercial negotiations, be ready to discuss your negotiation strategies. Prepare a few scenarios where you successfully negotiated listings or pricing, highlighting your approach and the outcomes. This will demonstrate your capability to handle the responsibilities of the role.
✨Engage with Questions
Interviews are a two-way street, so prepare thoughtful questions about Cafédirect’s future plans, their approach to ethical leadership, and how they measure success. This shows your genuine interest in the company and helps you assess if it’s the right fit for you.
