At a Glance
- Tasks: Design and maintain engaging web content while optimising for SEO and user experience.
- Company: Join CADS, a leading engineering software company with a collaborative culture.
- Benefits: Enjoy a competitive salary, hybrid working, professional development, and 25 days annual leave.
- Other info: Dynamic role with opportunities for growth and involvement in diverse projects.
- Why this job: Make an impact by creating visually stunning web pages and enhancing user experience.
- Qualifications: Proficiency in HTML/CSS, graphic design tools, and a keen eye for detail.
The predicted salary is between 30000 - 30000 £ per year.
We are seeking a versatile, detail-oriented Web Content & Design Specialist to oversee and maintain our web presence, including primary marketing pages and customer help centres/knowledge bases. In this hybrid role, you will be the bridge between design, content, and front-end management—creating visual graphics, formatting user-friendly help documentation, making direct HTML/CSS updates to various company websites, and optimising all web content for modern search engines (SEO) and generative answer engines (GEO).
Key Responsibilities
- Web Page & Help Centre Operations: Update, organise, and maintain marketing web pages and customer help centres/knowledge bases to ensure accuracy and seamless user experience. Structure documentation and articles for maximum readability, logical navigation and ease of use. Perform routine sitewide updates, link audits and content refreshes.
- Visual & Graphic Design: Design eye-catching web assets, including hero banners, help guide diagrams, infographics, icons, and promotional graphics. Maintain brand consistency across all public-facing web pages and support documentation. Optimise image formats, sizes, and dimensions for fast loading times without sacrificing visual quality.
- Front-End Web Maintenance (HTML/CSS): Apply custom layout adjustments, formatting fixes and styling tweaks using clean HTML and CSS. Ensure all web pages and knowledge base articles are fully responsive across desktop, tablet and mobile devices. Troubleshoot display bugs, broken layouts, or formatting issues across major browsers. Manage download links for new software releases.
- Search & Generative AI Optimization (SEO & GEO): Implement technical and on-page SEO best practices (meta titles, description tags, proper header hierarchy, structured data/schema, alt text). Optimise content for Generative Engine Optimisation (GEO) to ensure help articles and web pages serve as reliable sources for AI search summaries. Perform basic keyword and search intent research to guide content organisation and improve organic visibility.
Required Skills & Qualifications
- Technical & Digital Skills: Solid proficiency in HTML5 and CSS3. Experience in building new websites, i.e. wireframes, themes, adding content.
- Graphic Design Tools: Proficiency in modern design software such as Adobe Creative Cloud (Photoshop, Illustrator), or Canva.
- CMS & Help Desk Platforms: Hands-on experience with modern Web Content Management Systems (e.g., WordPress, HubSpot, Click Dimensions) and Help Center software.
- SEO & GEO Expertise: Strong understanding of search engine optimisation principles, on-page optimisation, content structuring for AI/answer engines, and tools like Google Search Console or Ahrefs/Semrush.
- PPC Experience: Desired, not essential.
Soft Skills & Mindset:
- Detail-Oriented: A sharp eye for layout alignment, typography, visual balance, and clean code formatting.
- Problem-Solving: Ability to quickly diagnose and fix broken web layouts, visual glitches, or navigation issues.
- Cross-Functional Communication: Comfortable working alongside marketing, customer support, and software development teams to turn ideas or support docs into polished web pages.
- Organisation: Excellent organisation and communication skills with ability to self-manage. A proactive, hands-on approach and willingness to get involved.
Preferred Qualifications:
- Experience with basic JavaScript/jQuery for minor interactive web elements.
- Familiarity with web accessibility standards (WCAG 2.1 compliance).
- Experience analysing web traffic via Google Analytics 4 (GA4).
- Experience within technology or engineering services would be advantageous.
About CADS
CADS is a UK-based engineering software company developing market-leading design and detailing solutions for the built environment. Our software is trusted by thousands of engineers worldwide and is used on projects ranging from small developments to major infrastructure schemes. We’re a growing business with a portfolio of four brands.
Why Join CADS?
- Competitive salary of £30,000 + Company Pension + DIS
- Hybrid working and flexible approach to work
- Supportive, collaborative team environment
- Ongoing training and professional development
- A role with real scope to grow and evolve within the business
- Cycle to work scheme
- 25 Days annual leave (+ public holidays)
We welcome applications from all candidates and will make reasonable adjustments during the recruitment process where required.
Website Design and Developer in Poole employer: CADS
At CADS, we pride ourselves on being an excellent employer, offering a collaborative and innovative work culture that empowers our employees to thrive. Located in the picturesque Dorset, we provide ample opportunities for professional growth, including support for chartership, while enjoying a healthy work-life balance through our hybrid working model. Join us to be part of a team that values quality, client satisfaction, and continuous development in the field of structural engineering.
