At a Glance
- Tasks: Build and close university partnerships while navigating complex sales cycles.
- Company: Join Cadmus, a mission-driven EdTech company transforming higher education.
- Benefits: Competitive salary, supportive team, and the chance to shape UK commercial strategy.
- Other info: Be part of a fast-paced environment with excellent growth opportunities.
- Why this job: Make a real impact in higher education by partnering with top universities.
- Qualifications: 4+ years in B2B sales, ideally in EdTech or SaaS, with strong communication skills.
The predicted salary is between 60000 - 80000 £ per year.
The pipeline for Cadmus in the UK is building. What we need is a University Partnerships Manager with the discipline to qualify hard and the credibility to close at the senior institutional level. This is complex, consultative, enterprise selling. The buyer is a DVC or Pro Vice-Chancellor making a decision with real institutional stakes. The sales cycle is long, the stakeholder map is wide, and the organisations that win in this market are the ones that earn trust through intellectual credibility, not just commercial persistence.
You will work directly with the Head of University Partnerships and CRO, partner with marketing and customer success, and contribute to building the UK commercial motion from the ground up.
WHAT SUCCESS LOOKS LIKEIn your first year, you will have:
- Built and closed a pipeline of new university partnerships that sets the commercial standard. The deals you close are the right deals — institutions where Cadmus can genuinely deliver, at contract values and cycle lengths that reflect the commercial model. Quality over volume, always.
- Earned authority at DVC and Pro Vice-Chancellor level. Senior institutional conversations are yours to lead. The credibility you have built — through substance, not familiarity — means universities want Cadmus in the room when decisions are being made.
- Maintained pipeline discipline that the Head of Sales trusts. Your forecast is accurate. What you bring to the pipeline is real. The commercial team can plan around your numbers because your qualification is rigorous and your assessment is honest.
- Made the UK GTM strategy sharper with what you learn in the field. The intelligence from your conversations — what institutions are actually worried about, where competitors are weak, what language lands — has fed back into how Cadmus sells and positions.
- 4+ years in B2B enterprise sales — ideally EdTech or SaaS with institutional buyers and a track record of closing six-figure deals.
- Genuine fluency in UK higher education — or a deeply credible, specific path to it.
- Strong commercial discipline — pipeline management, forecasting, deal qualification. You run a tight process.
- Executive communication — comfortable and credible with senior academic and professional services leaders.
- The mission matters to you. You want to sell something you believe in and can articulate why Cadmus's approach to assessment is the right one.
- You are honest in discovery. You ask the questions that might disqualify the deal because you want the right fit, not just the number.
- Long cycles, committee decisions, procurement processes — you find these interesting, not exhausting. You know how to maintain momentum without losing rigour.
- You bring something to the UK market that Cadmus does not already have — a network, a depth of sector knowledge, or a way of selling that is different and better.
You will be among the first people in the UK commercial team, which means you will contribute to building the motion as much as executing it. The environment is fast, the deals are complex, and the intellectual bar for the conversations you will have with university leaders is high. Cadmus is a company where the mission and the commercial model are genuinely aligned — which makes the work more interesting and the selling more credible. You will be supported by a CRO and Head of University Partnerships who have built commercial functions before and know what good looks like.
University Partnerships Manager in London employer: Cadmus
At Cadmus, we pride ourselves on being an exceptional employer, particularly for the University Partnerships Manager role in the UK. Our dynamic work culture fosters collaboration and innovation, allowing you to shape the future of university partnerships while being supported by experienced leaders. With a strong focus on professional growth and a mission-driven approach, you'll find meaningful and rewarding opportunities to make a real impact in the higher education sector.
StudySmarter Expert Advice🤫
We think this is how you could land University Partnerships Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the higher education sector. Attend events, join relevant online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. The more relationships you build, the easier it’ll be to get your foot in the door.
✨Tip Number 2
Do your homework! Research the universities you’re interested in and understand their needs and challenges. This will help you tailor your conversations and show that you genuinely care about their success, making you a more credible partner.
✨Tip Number 3
Practice your pitch! You need to be able to communicate Cadmus's value clearly and confidently. Role-play with friends or colleagues to refine your approach and ensure you can handle tough questions from senior leaders.
✨Tip Number 4
Stay organised! Use a CRM tool to keep track of your conversations and follow-ups. This will help you maintain pipeline discipline and ensure you’re always prepared for your next meeting, which is crucial when dealing with long sales cycles.
We think you need these skills to ace University Partnerships Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the University Partnerships Manager role. Highlight your experience in B2B enterprise sales, especially in EdTech or SaaS, and showcase how your skills align with the job description. We want to see how you can bring value to Cadmus!
Showcase Your Credibility:When writing your application, emphasise your ability to engage with senior institutional leaders like DVCs and Pro Vice-Chancellors. Share specific examples of how you've built trust and credibility in past roles. This will help us see that you’re the right fit for those high-stakes conversations.
Be Honest and Rigorous:We appreciate transparency! In your application, reflect your commitment to honest discovery and rigorous qualification processes. Mention how you’ve maintained pipeline discipline and provided accurate forecasts in previous positions. This shows us you’re serious about quality over volume.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Cadmus and our mission while you’re at it!
How to prepare for a job interview at Cadmus
✨Know Your Audience
Before the interview, research the specific universities and their leadership structures. Understand the roles of DVCs and Pro Vice-Chancellors, and be prepared to discuss how your experience aligns with their institutional goals. This will show that you’re not just familiar with the sector but genuinely invested in their success.
✨Demonstrate Your Credibility
Prepare examples from your past experiences where you've successfully closed complex deals in the EdTech or SaaS space. Highlight your ability to build trust and authority at senior levels. Use metrics and outcomes to back up your claims, as this will resonate well with the interviewers.
✨Master the Art of Qualification
Be ready to discuss your approach to pipeline management and deal qualification. Share your strategies for maintaining rigorous assessment processes and how you ensure that the deals you pursue are the right fit for both you and the institution. This will demonstrate your strong commercial discipline.
✨Engage in Thoughtful Discovery
During the interview, ask insightful questions that reflect your understanding of the long sales cycles and committee decision-making processes. Show that you’re not afraid to disqualify a deal if it doesn’t align with your values or the mission of Cadmus. This honesty will set you apart as a candidate who prioritises quality over quantity.