At a Glance
- Tasks: Lead creative marketing strategies and develop impactful partnerships for Cadillac Formula 1® Team.
- Company: Join the innovative Cadillac Formula 1® Team, backed by TWG Global and GM.
- Benefits: Enjoy healthcare, generous time off, and global career development opportunities.
- Other info: Diverse and inclusive workplace with a commitment to sustainability.
- Why this job: Shape the future of Formula 1® with a historic brand and bold ambition.
- Qualifications: Experience in partnership strategy and a passion for motorsport and innovation.
The predicted salary is between 80000 - 100000 £ per year.
If you want to know about the requirements for this role, read on for all the relevant information. Cadillac Formula 1® Team is what happens when history, purpose and daring talent come together. Backed by TWG Global and GM, our team is uniquely positioned to disrupt Formula 1®, bringing a fresh perspective and an unrelenting drive for success. We have the energy of a start-up, with the ideas and originality of a business that always wants to lead, never wants to follow. We’re building everything from the ground up, from a high-performance car to an inclusive, values-driven culture. We show bold ambition. We combine leadership in innovation with excellence in execution. We are one team. We have the freedom to think differently, the opportunity to shape process and practice, an ego-free environment where people thrive on being challenged by those around them. A historic name behind us. Career-defining moments ahead. A New Chapter Begins. Fueled by bold ambition, play your part in getting us on the grid.
Cadillac Formula 1® Team is seeking a commercially driven and creatively ambitious Director of Creative Planning & Marketing Solutions to develop bespoke partnership propositions for brands, aligning commercial opportunities with client business, brand, and marketing objectives. The successful candidate will play a key role in shaping how partners leverage the power of Cadillac Formula 1® Team to drive measurable business impact on a global stage. Reporting to the VP Commercial Intelligence, a key focus of the role will be creating relevant and compelling storytelling bringing together data insights and creative concepts to lead the development of world-class partnership strategies.
You will help support the wider team with the skills to define and articulate how Cadillac Formula 1® Team can deliver measurable business outcomes for partners such as brand awareness, customer engagement, B2B value creation and revenue growth. Working closely with the Partner Acquisition team, you will lead the development of breakthrough go-to-market strategies and activation concepts, aligned to our teams’ commercial objectives, brand positioning and fan engagement ambitions. You will immerse yourself deeply within prospective partner businesses to understand industry trends, commercial priorities, customer challenges, and growth opportunities, translating insights into strategically relevant partnership solutions.
In this role you will combine your deep knowledge of Formula 1®, motorsport, or global sports sponsorship with commercial acumen, and fan culture expertise to create innovative partnership solutions that elevate both the Cadillac F1® Team brand and those of our commercial partners. This is a rare opportunity to help shape a new era in Formula 1® with one of the world’s most iconic automotive brands. You will play a central role in building commercially groundbreaking partnerships and fan experiences that define Cadillac F1®’s presence on the global stage.
- Lead the development of breakthrough go-to-market strategies and activation concepts aligned to Cadillac F1® Team’s commercial objectives, brand positioning, and fan engagement ambitions.
- Immerse deeply within prospective partner businesses to understand industry trends, commercial priorities, customer challenges, and growth opportunities, translating insights into strategically relevant partnership solutions.
- Define and articulate how Cadillac F1® Team can deliver measurable business outcomes for partners, including brand awareness, customer engagement, B2B value creation, and revenue growth.
- Leverage the combined strengths of General Motors, TWG Global, and Cadillac Formula 1® Team to create differentiated storytelling opportunities, integrated campaigns, and high-impact partnership platforms.
- Develop innovative, award-worthy sponsorship activations, launch campaigns, and fan experiences that position Cadillac F1® at the forefront of global sport, entertainment, and culture.
- Collaborate closely with internal creative, brand, marketing, and design teams to develop compelling pitches, presentations, and visually engaging commercial narratives.
- Drive cross-functional collaboration across racing, partnerships, marketing, communications, and senior leadership teams to ensure seamless activation delivery and maximum partner value.
- Maintain a strong understanding of Formula 1®, global fan culture, sponsorship trends, and emerging partnership opportunities to continuously evolve Cadillac F1®’s commercial offering.
Requirements: Driven by high performance. What do you need to bring to the team?
- Significant experience in partnership strategy, sponsorship activation, brand partnerships, or commercial marketing within sport, entertainment, media, or global brands.
- Deep understanding of Formula 1®, global sport sponsorship, fan engagement, and premium brand positioning.
- Proven ability to develop commercially impactful partnership concepts that deliver measurable results for brands and stakeholders.
- Strong strategic thinking and storytelling capabilities, with the ability to translate business challenges into innovative activation ideas.
- Experience working cross-functionally within fast-paced, high-performance environments.
- Excellent presentation, communication, and stakeholder management skills.
- Creative mindset combined with strong commercial awareness and execution focus.
- Passion for motorsport, innovation, and building globally recognised partnership platforms.
The Cadillac Formula 1® Team challenges conventions and redefines success through bold ambition, cutting-edge innovation, and an unwavering commitment to precision and excellence—on and off the track. This includes offering healthcare, generous time off and, as part of a global brand, huge potential for career development.
As an equal opportunities employer, we are committed to the equal treatment of all current and prospective employees and do not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy or maternity, race or ethnicity, religion or belief, gender identity or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply. At Cadillac Formula 1® Team, all Team Members are expected to actively support and uphold our policies and procedures, including those focused on Environmental responsibility, Sustainability initiatives, Inclusion and Health and Safety practices. Please note that additional security checks may be required as part of the recruitment process. This may include a background check covering a minimum of the past five years and a criminal record check.
Director of Creative Planning & Marketing Solutions (US) employer: Cadillac Formula 1 Team
At Cadillac Formula 1® Team, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and ambition thrive. Our team enjoys generous benefits, including healthcare and ample time off, alongside unparalleled opportunities for career growth within a globally recognised brand. Join us in shaping the future of motorsport while being part of a collaborative environment that values innovation and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Creative Planning & Marketing Solutions (US)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues or mentors on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for motorsport! When you get the chance to chat with hiring managers or during interviews, make sure to share your enthusiasm for Formula 1® and how it aligns with your career goals. It’s all about making that personal connection!
✨Tip Number 3
Prepare for those interviews! Research the Cadillac Formula 1® Team thoroughly—know their values, recent news, and what makes them tick. This will help you tailor your answers and show that you’re genuinely interested in being part of their journey.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team. So, hit that apply button and let’s get you on the grid!
We think you need these skills to ace Director of Creative Planning & Marketing Solutions (US)
Some tips for your application 🫡
Show Your Passion:Let your love for motorsport and creativity shine through in your application. We want to see how your enthusiasm aligns with our bold ambition and innovative spirit!
Tailor Your Story:Make sure to customise your application to highlight your experience in partnership strategy and sponsorship activation. We’re looking for how you can bring unique insights to the Cadillac Formula 1® Team.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at Cadillac Formula 1 Team
✨Know Your F1 Inside Out
Make sure you brush up on your knowledge of Formula 1, especially the Cadillac Formula 1® Team. Understand their recent achievements, challenges, and how they position themselves in the market. This will show your genuine interest and help you connect your experience to their goals.
✨Craft Compelling Stories
Since storytelling is key for this role, prepare a few examples of how you've used data insights to create impactful marketing strategies in the past. Think about how you can translate complex ideas into engaging narratives that resonate with partners and fans alike.
✨Showcase Your Commercial Acumen
Be ready to discuss specific partnership strategies you've developed or contributed to. Highlight measurable outcomes from these initiatives, as this role demands a strong focus on delivering business results. Use metrics to back up your claims!
✨Engage with Their Vision
Familiarise yourself with Cadillac's brand values and their ambitions in the F1 space. During the interview, express how your creative mindset aligns with their vision for innovative partnerships and fan engagement. Show them you're not just a fit for the role, but for the team culture too!
