At a Glance
- Tasks: Lead exciting marketing campaigns across EMEA to drive demand and engage target audiences.
- Company: Join a dynamic team at a leading company focused on innovation and growth.
- Benefits: Competitive salary, travel opportunities, and a chance to shape impactful marketing strategies.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Make a real difference by connecting marketing efforts to measurable business success.
- Qualifications: Experience in marketing and demand generation, with strong analytical and leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
We’re looking for an experienced Field Marketing Manager to lead our EMEA field marketing efforts. In this role, you’ll partner closely with sales to turn regional insights into campaigns that generate demand and build pipeline. You’ll be responsible for setting the strategy, planning, and execution of regional programmes, working closely with product marketing and sales teams to prioritise the opportunities that matter most. This is an opportunity to shape and scale demand programmes that connect marketing activity to measurable business outcomes.
Job Responsibilities
- Lead demand generation programmes across EMEA to build awareness, engage target accounts, and contribute to sales pipeline.
- Plan and deliver targeted marketing initiatives, including events (in-person and virtual), webinars, nurture campaigns, digital advertising, and social media.
- Develop approaches to engage a range of audiences, from end users to senior decision-makers.
- Support lead engagement through relevant content, events, and multi-channel campaigns.
- Monitor how leads are managed and followed up across the region, ensuring effective collaboration with sales teams.
- Manage the regional marketing budget and prioritise investment based on impact.
- Measure, analyse, and report on programme performance, using insights to continuously improve results.
- Translate regional insights and sales priorities into marketing programmes that drive measurable pipeline.
Job Qualifications
- Demonstrated experience in marketing, demand generation, or marketing communications, including delivering in-person and virtual events.
- Experience leading people, projects, or cross-functional initiatives.
- Experience working closely with sales teams to generate pipeline or revenue impact.
- Strong analytical skills, with the ability to measure performance and optimise programmes.
- Experience managing or contributing to a marketing budget.
- Ability to balance strategic planning with hands-on execution.
- Experience building or scaling programmes, including working in ambiguous or evolving environments.
- Consistent delivery of high-quality work with a focus on measurable outcomes.
Additional Skills/Preferences
- Experience marketing to technical and/or executive audiences in a B2B environment.
- Familiarity with marketing analytics and lead management tools.
What Success Looks Like
- A healthy, growing sales pipeline driven by regional demand programs.
- Strong, productive partnerships with sales and product marketing teams.
- Clear, data-backed reporting that ties marketing activity to business outcomes.
Travel
This role is based within the EMEA region. Travel may be required (up to approximately 35%) to support regional events, team collaboration, and key initiatives. We aim to plan travel in advance wherever possible.
Cadence is committed to equal employment opportunity and employment equity throughout all levels of the organization. We strive to attract a qualified and diverse candidate pool and encourage diversity and inclusion in the workplace.
Field Marketing Leader (EMEA) in Bracknell employer: Cadence
At Cadence, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our Munich and Bracknell locations provide a vibrant environment where employees can thrive, with ample opportunities for professional growth and development. We are committed to diversity and inclusion, ensuring that every team member feels valued and empowered to contribute to our success.
