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Marketing Director, Partner Solutions (ABM & Strategic Accounts)
7-month initial contract | Day rate | Media / Technology
London
Flexible – Hybrid working
My client, a leading global media business, is seeking an interim Marketing Director to lead marketing for its Partner Solutions division, the function behind its data, technology and ecosystem partnerships with client organisations
The role
- Lead the evolution and scale of ABM programmes across priority accounts, setting frameworks the organisation can adopt
- Review and optimise the current ABM programme, including account plans, executive sponsorship and the technology stack
- Partner with leadership, sales and customer success to align account strategies and personalise engagement with key partners and prospects
- Oversee integrated campaigns, content, demand generation and major events, all measurable and tied to business outcomes
- Own the Partner Solutions marketing strategy and keep the roadmap running without interruption through the contract
- Lead, coach and develop a team of marketers
Skills / Experience required
- Proven track record building and executing ABM strategies
- Experience designing and running a formal strategic or key account management function, including tiering criteria, governance cadence and the operating model that decides who gets senior coverage and why (not just managing a portfolio of named accounts)
- Significant experience leading B2B marketing strategy and teams
- Experience delivering integrated campaigns, programmes and events that drive commercial growth
- Strong stakeholder management, with the ability to influence senior leaders beyond marketing xgikmsk
Desirable skills / experience
- Experience with complex, multi-stakeholder institutional accounts (associations, universities, healthcare or government)
- Background in media, technology, SaaS, platform or professional services businesses
- Experience with ABM platforms (e.g. Demandbase) and account-based attribution and funnel analytics
This is an exciting opportunity to develop your contracting career within a dynamic, successful and rewarding environment.
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Marketing Director, Partner Solutions (ABM & Strategic Accounts) employer: Cadence Resourcing
Join a forward-thinking company that values innovation and collaboration, where your expertise as a Data Product Manager will be instrumental in shaping cutting-edge digital data products. With a strong emphasis on employee growth, you will benefit from a supportive work culture that encourages continuous learning and professional development, all while enjoying the flexibility of remote work complemented by regular engagement with a vibrant London team. This is an exceptional opportunity to thrive in a dynamic environment that champions creativity and strategic thinking.
