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For Companies At a Glance
- Tasks: Build and scale a partner-led revenue engine for a growing B2B SaaS business.
- Company: Dynamic UK B2B SaaS company focused on innovative growth.
- Benefits: High autonomy, visibility, and the chance to shape the future of the business.
- Why this job: Lead the charge in transforming partner relationships into significant revenue streams.
- Qualifications: 5-10 years in B2B SaaS with proven channel sales experience.
- Other info: Ideal for builders who thrive on accountability and data-driven decision making.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are hiring a Head of Channel Sales to build and scale a partner‑led revenue engine for a growing UK B2B SaaS business. This is not a relationship management role. It is a hands‑on build role for someone who has designed, launched and scaled channel programmes before and knows how to turn partners into a consistent source of pipeline and revenue. You will take full ownership of partner strategy, recruitment, enablement and performance, with a clear mandate to make the channel a primary growth lever for the business. The role reports directly to the Managing Director and operates with high autonomy and visibility.
What Success Looks Like
- Designed and executed a clear partner strategy including segmentation, tiering, commercials and rules of engagement
- Built a national partner footprint across priority verticals
- Recruited, onboarded and activated partners that can source and progress deals independently
- Established predictable partner‑sourced and partner‑influenced pipeline
- Delivered growing partner‑led revenue with strong margin discipline and low churn
Key Responsibilities
- Design and launch the end‑to‑end channel programme from first principles
- Recruit and sign new channel partners with a clear, compelling value proposition
- Build partner onboarding, enablement and certification that actually gets used
- Put in place deal registration, forecasting cadence and partner accountability
- Structure commercial terms, incentives and rebates that drive growth without breaking unit economics
- Track partner performance using data, not anecdotes
- Present channel performance, risks and recommendations at MD and board level
Experience We Are Looking For
- 5–10 years in B2B SaaS
- 3–5 years in channel sales or partnerships
- Proven track record of building and scaling a partner programme
- Evidence of recruiting, activating and ramping partners
- Strong commercial acumen with a clear understanding of SaaS metrics (ARR, NRR, CAC, GM, churn)
- Experience working with CRM and partner technology stacks
The Right Person
This role suits a builder. Someone who:
- Enjoys creating structure where none exists
- Is comfortable being accountable for outcomes, not activity
- Can balance pace with commercial discipline
- Has the credibility to influence partners and senior stakeholders alike
- Is data‑driven, direct and commercially minded
Why This Role Exists
The business has product‑market fit and a proven direct sales motion. The next phase of growth is partner‑led. This role exists to design and execute that transition properly, with discipline, clarity and pace.
Channel Sales Manager in Leeds employer: Cademi
Contact Detail:
Cademi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Sales Manager in Leeds
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and attend relevant events. We can’t stress enough how important it is to build relationships that could lead to job opportunities.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies that highlight your previous successes in channel sales. This will help you stand out and demonstrate your hands-on experience to potential employers.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each company. Research their current partner strategies and think about how you can add value. We recommend applying through our website for the best chance of getting noticed.
✨Tip Number 4
Prepare for interviews by practising your pitch. Be ready to discuss how you've designed and executed successful partner programmes in the past. We want you to show them you’re the builder they need!
We think you need these skills to ace Channel Sales Manager in Leeds
Some tips for your application 🫡
Show Your Hands-On Experience: Make sure to highlight your hands-on experience in building and scaling channel programmes. We want to see how you've turned partners into a reliable source of revenue, so share specific examples that demonstrate your success.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, so avoid fluff and focus on what makes you the right fit for this role. Remember, clarity is key!
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Channel Sales Manager role. We love seeing candidates who take the time to align their skills with our needs.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s super easy, and it helps us keep track of all applications. Plus, you’ll get to see more about what we do at StudySmarter!
How to prepare for a job interview at Cademi
✨Know Your Numbers
Make sure you’re well-versed in key SaaS metrics like ARR, NRR, and churn rates. Being able to discuss these numbers confidently will show that you understand the commercial landscape and can drive partner-led revenue effectively.
✨Showcase Your Experience
Prepare specific examples from your past roles where you designed and scaled channel programmes. Highlight your successes in recruiting and activating partners, as this is crucial for the role. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Demonstrate Your Strategic Thinking
Be ready to discuss how you would approach building a partner strategy from scratch. Think about segmentation, tiering, and the value proposition you’d offer. This will demonstrate your ability to think critically and strategically about the role.
✨Prepare for Data-Driven Discussions
Since the role requires tracking partner performance using data, come prepared with insights on how you’ve used data to inform decisions in previous roles. Be ready to discuss how you would implement deal registration and forecasting cadence.
