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- Tasks: Build and scale a partner-led revenue engine for a growing B2B SaaS business.
- Company: Dynamic UK B2B SaaS company focused on innovative growth strategies.
- Benefits: High autonomy, visibility, and the chance to shape the future of the business.
- Why this job: Lead the charge in transforming partner relationships into significant revenue streams.
- Qualifications: 5-10 years in B2B SaaS with proven channel sales experience.
- Other info: Ideal for builders who thrive on accountability and data-driven decision making.
The predicted salary is between 48000 - 72000 £ per year.
We are hiring a Head of Channel Sales to build and scale a partner-led revenue engine for a growing UK B2B SaaS business. This is not a relationship management role. It is a hands-on build role for someone who has designed, launched and scaled channel programmes before and knows how to turn partners into a consistent source of pipeline and revenue. You will take full ownership of partner strategy, recruitment, enablement and performance, with a clear mandate to make the channel a primary growth lever for the business. The role reports directly to the Managing Director and operates with high autonomy and visibility.
What Success Looks Like
- Designed and executed a clear partner strategy including segmentation, tiering, commercials and rules of engagement
- Built a national partner footprint across priority verticals
- Recruited, onboarded and activated partners that can source and progress deals independently
- Established predictable partner-sourced and partner-influenced pipeline
- Delivered growing partner-led revenue with strong margin discipline and low churn
Key Responsibilities
- Design and launch the end-to-end channel programme from first principles
- Recruit and sign new channel partners with a clear, compelling value proposition
- Build partner onboarding, enablement and certification that actually gets used
- Put in place deal registration, forecasting cadence and partner accountability
- Structure commercial terms, incentives and rebates that drive growth without breaking unit economics
- Track partner performance using data, not anecdotes
- Present channel performance, risks and recommendations at MD and board level
Experience We Are Looking For
- 5–10 years in B2B SaaS
- 3–5 years in channel sales or partnerships
- Proven track record of building and scaling a partner programme
- Evidence of recruiting, activating and ramping partners
- Strong commercial acumen with a clear understanding of SaaS metrics (ARR, NRR, CAC, GM, churn)
- Experience working with CRM and partner technology stacks
The Right Person
This role suits a builder. Someone who:
- Enjoys creating structure where none exists
- Is comfortable being accountable for outcomes, not activity
- Can balance pace with commercial discipline
- Has the credibility to influence partners and senior stakeholders alike
- Is data-driven, direct and commercially minded
This is not a role for someone who wants to inherit a mature channel or simply manage relationships.
Why This Role Exists
The business has product-market fit and a proven direct sales motion. The next phase of growth is partner-led. This role exists to design and execute that transition properly, with discipline, clarity and pace.
Channel Sales Manager employer: Cademi
Contact Detail:
Cademi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Sales Manager
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships can open doors to opportunities that aren’t even advertised.
✨Tip Number 2
Showcase your expertise! Create content or share insights related to channel sales on social media. This not only positions you as a thought leader but also attracts potential employers who are looking for someone with your skills.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in contributing to their growth. You never know what might come up!
✨Tip Number 4
Prepare for interviews by understanding the company’s partner strategy. Research their current partnerships and think about how you can add value. Tailoring your approach shows you’re serious about making an impact!
We think you need these skills to ace Channel Sales Manager
Some tips for your application 🫡
Show Us Your Strategy Skills: When you’re writing your application, make sure to highlight your experience in designing and executing partner strategies. We want to see how you've built channel programmes from scratch and turned partners into a reliable source of revenue.
Be Data-Driven: We love numbers! Include specific metrics that demonstrate your success in previous roles. Talk about how you’ve tracked partner performance and used data to drive decisions. This will show us you’re the right fit for a role that’s all about accountability.
Keep It Relevant: Tailor your application to focus on your B2B SaaS experience and channel sales expertise. We’re looking for someone who understands the nuances of our industry, so make sure your application reflects that knowledge.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at Cademi
✨Know Your Channel Strategy
Before the interview, make sure you have a solid understanding of what a successful channel strategy looks like. Be ready to discuss your past experiences in designing and launching channel programmes, and how you can apply that knowledge to this role.
✨Showcase Your Recruitment Skills
Prepare specific examples of how you've recruited and activated partners in the past. Highlight your approach to creating compelling value propositions and how you've successfully onboarded partners to ensure they can source deals independently.
✨Be Data-Driven
Since this role requires tracking partner performance using data, come prepared with examples of how you've used metrics to drive decisions in previous roles. Discuss your familiarity with SaaS metrics like ARR, NRR, and churn, and how you've leveraged data to improve partner outcomes.
✨Demonstrate Your Commercial Acumen
Be ready to talk about how you've structured commercial terms, incentives, and rebates in the past. Show that you understand the balance between driving growth and maintaining unit economics, and be prepared to discuss how you would approach this in the new role.