Channel Sales Manager in Leeds

Build Cademi’s partner revenue engine from the ground up

Most channel roles ask you to inherit someone else’s programme, manage established relationships and work within decisions already made.

This one does not.

Cademi is a growing UK B2B Saa S business helping employers bring compliance, development and wellbeing learning into one simple, low-administration platform.

We have a proven direct-sales model.

Our next growth engine will be partner-led, and you will be responsible for building it.

You will report directly to the Managing Director, influence decisions at board level and have genuine ownership of how the channel operates.

That includes the partner proposition, target segments, commercial model, recruitment, onboarding, enablement, forecasting and performance management.

This is a visible, commercially important role for someone who wants to create a function, not simply occupy one.

• Why this is a compelling opportunity
• Build rather than inherit: You will design the channel programme from first principles.
• Real authority: You will shape partner segmentation, commercials, incentives, enablement and rules of engagement.
• Direct access to decision-makers: You will report to the Managing Director and present progress and recommendations at board level.
• A credible platform to build from: The product and direct-sales motion are already proven. Your task is to turn that foundation into scalable partner revenue.
• Measurable personal impact: The revenue engine you create will be directly attributable to your decisions and execution.
• Scope to build the function: As the channel proves itself, the role has the potential to develop into a broader team and leadership mandate.
• What you will own
• Define the UK partner strategy and priority partner segments.
• Build a compelling commercial proposition for resellers, referral partners and strategic partners.
• Personally identify, approach, recruit and close the first partner cohort.
• Create partner tiering, commercials, incentives and rules of engagement.
• Develop onboarding, certification, sales materials and enablement that partners actually use.
• Establish deal registration, pipeline attribution, forecasting and partner accountability.
• Improve partner activation, time to first opportunity and partner-sourced revenue.
• Protect unit economics, margin and customer quality as the channel scales.
• Report performance, risks and investment requirements clearly to the MD and board.
• What success looks like
• Within 30 days
• Complete an evidence-led assessment of the market, partner opportunity and priority segments.
• Agree the partner proposition, commercial principles and 12-month execution plan.
• Establish clear definitions for signed, activated and revenue-producing partners.
• Within 90 days
• Launch the core programme, including tiering, commercials, onboarding, enablement, deal registration and reporting.
• Build a prioritised national target-partner pipeline.
• Sign the first three high-fit partners.
• Within six months
• Sign 8–10 high-fit partners.
• Activate at least 60% of signed partners within 90 days, with activation defined as producing a sales-qualified opportunity.
• Reduce median time from signing to first qualified opportunity to fewer than 60 days.
• Have at least three partners independently positioning Cademi and progressing qualified opportunities.
• Within 12 months
• Establish 12–15 strategically relevant partners, with at least eight actively producing pipeline.
• Have at least four partners generating qualified opportunities every month.
• Maintain qualified partner-sourced pipeline worth at least three times the monthly channel target.
• Generate at least 20% of net-new MRR through partner-sourced opportunities.
• Deliver improving quarter-on-quarter partner revenue while maintaining margin discipline.
• Keep gross monthly logo churn among partner-originated customers below 2.5%.
• The person we are looking for

You are likely to be a UK or UK&I Channel Sales Lead, Channel Manager or Head of Partnerships within HR technology, learning technology, compliance software or an adjacent B2B Saa S business.

You must be able to demonstrate that you have personally

• Built or materially redesigned a Saa S partner programme.
• Recruited partners through proactive prospecting rather than relying on an established brand or inbound demand.
• Converted signed partners into activated, revenue-producing partners.
• Created partner commercials, onboarding, enablement and sales playbooks.
• Managed partner-sourced pipeline through a disciplined CRM and forecasting process.
• Owned commercial results including ARR or MRR, activation, conversion, margin, churn and time to first deal.
• Operated successfully in a lean environment without depending on a large channel operations or enablement team.

You will be commercially direct, resilient and comfortable being judged on revenue outcomes rather than partner meetings or contracts signed.

This role will not suit someone whose experience is limited to maintaining mature alliances, managing a small number of major partners or measuring success by the size of their partner network.

To apply, send your CV together with a short summary covering

• The partner programme you built or transformed.
• How many partners you signed and how many became productive.
• The partner-sourced revenue or pipeline delivered.
• The typical time from partner signing to first qualified opportunity.
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