Customer Engagement And Campaigning - Experience Strategist

About the job

Who we are

CACI was founded in 1975 in the UK. Headquartered in London, CACI Ltd is a wholly owned subsidiary of CACI Inc., a company listed on the New York Stock Exchange. In the UK CACI’s turnover is in excess of £70m, with over 600 employees. CACI is a leading marketing and IT solutions organisation providing services to both the private and public sector. We have an excellent reputation in the markets we operate in. We support our clients with first class service, unrivalled domain expertise, innovative propositions and leading-edge technological solutions. CACI operates in all major sectors including financial services, telcos, utilities, publishing and media, retail, leisure and automotive.

Experience and Transformation - Core Business Activities

The Experience and Transformation arm of CACI leads the way in customer management by helping clients acquire, develop and retain customers through effective customer strategy planning, optimising marketing campaigns and customer insight. Our work is underpinned by high quality consumer and market data and leading-edge technology. Our core business activities are detailed below:

• Analytics and insight
• UX and UI design
• Creative innovation in communications
• Marketing systems design, build and integration
• Provision of hosted customer management services

How We Work

CACI’s policy is to recruit, develop and retain the very best staff and empower them to provide outstandingly high-quality work for our clients. We operate in a fast-moving marketplace and believe certain fundamental values set CACI people apart.

• We believe in best quality service and delivering outstanding value to our clients
• We take pride in our work and in being flexible, innovative, resourceful and distinctive
• We ensure that anyone we deal with (client, supplier or colleague) is treated with courtesy and respect
• We take responsibility for our actions and always act with honesty and integrity

What you’ll be doing

We are looking for an enthusiastic experience strategist to drive the growth of CACI Customer Experience Strategy services. Reporting to a Principal Consultant within the team, you will help shape our offering, and ensure we offer best-in-class, customer-first strategies that focus on client performance, driving excellence in delivery and execution. Our Customer Experience team helps clients reach their performance targets by offering a full range of services – from channel optimisation to strategic planning and business transformation. Expertise in areas such as CRM, Customer experience and campaign planning allow us to have broad, impactful conversations that paint a clear roadmap for change. You must have strong omni-channel strategy experience, a solid understanding of data-driven customer marketing, and be adept at influencing senior stakeholders. The successful candidate will have a positive can-do attitude, be an inspiring and driven leader, confident and articulate with clients, and keen to make their mark.

The main requirements of the role are as follows:

Responsibilities:

• Work on delivering best in class customer strategy and planning services to our client base
• Work with the client services teams to grow existing client accounts
• Future-proof our services by developing propositions that meet client needs and provide growth areas for the business
• Stay abreast of industry innovations and trends; ensuring the teams are well informed of relevant advances, and clients are provided with innovative digital ideas that add value to their business

Minimum skills and experience:

• 5+ years of relevant industry experience
• Ability to interrogate a client brief, understand the strategic challenge and define an appropriate response
• Demonstrable ability to critically evaluate and consider alternative strategic approaches and bring a considered point of view
• Knowledge and experience of building customer journeys and contact strategies for omnichannel execution
• Ability to extract insights from customer and behavioural data to inform marketing strategy
• Experienced in delivering projects and retained work to a consistently high standard
• Experienced in building relationships with senior clients, and leading strategic discussions
• Ability to influence effectively cross-functionally
• Ability to work on multiple projects simultaneously in a dynamic environment
• An understanding of campaign execution technology, with working experience of at least one marketing cloud platform
• A good level of data literacy (in both communications/ performance and in understanding user and customer behaviour across channels)

Preferred skills and experience:

• Solid sector experience that could include work across retail, financial services, betting and gaming and travel (or wider industries)
• Experience creating or improving operational processes across teams
• Able to work on new business opportunity responses
• Experience in working with clients to build and develop longer term customer strategy – creating a roadmap of initiatives that can be worked through incrementally over time

CACI is proud to be an equal opportunities employer. Embracing the diversity of our people, we are on a journey to build a truly inclusive work environment where no one is treated less favourably due to ethnic origin, age, gender, veteran status, religion or belief, sexual orientation, marital status, and disability or health condition, actively working to prevent discrimination. As a Disability Confident employer, we will:

• Provide reasonable adjustments in the recruitment process where requested
• Offer people with health conditions and disabilities, meeting the minimum criteria for a role, an interview.

Our people are unique, and we encourage and support them to be confident in contributing to our inclusion journey.