At a Glance
- Tasks: Lead a dynamic marketing team to drive growth across the EMEA region.
- Company: Join Seismic, a forward-thinking company making waves in the marketing world.
- Benefits: Competitive salary, career development opportunities, and a vibrant work culture.
- Other info: Be part of a diverse team that values creativity and innovation.
- Why this job: Shape the future of marketing while making a real impact in a fast-paced environment.
- Qualifications: 10+ years in B2B/SaaS marketing with strong leadership skills.
The predicted salary is between 90000 - 120000 € per year.
Seismic is seeking a talented Senior Director of EMEA Marketing who will be responsible for successfully leading the company’s regional marketing organization for EMEA. The EMEA Region is a significant market for the business and requires a dynamic Marketing leader to take ownership of driving pipeline across the EMEA. Reporting to the VP of Growth Marketing, he/she will lead a team of high-performance marketers and play a critical role in the leadership of the business.
This leader will leverage his/her business acumen, technology expertise, and strategic marketing skills to build and manage a team that will support the growth objectives of our EMEA Go-to-market teams while expanding our market presence, driving adoption and usage of our products and services and improving customer satisfaction, loyalty and retention. This role requires an individual with strong leadership, stakeholder management and entrepreneurial skills who can evangelize a transformative vision for the company while driving demand and delivering a healthy pipeline.
The successful candidate will be an exceptionally strong and creative field marketing professional, adept at rigorously managing the pipeline and will be steeped in ABM, digital and social marketing practices. This Leader must be driven and nimble enough to work in a rapidly changing industry, influence others, lead a team, understand data and demonstrate problem-solving skills.
Who you are:
- 10+ years of proven work experience in B2B or SaaS companies
- 5+ years in leadership role
- BA/BS required
- Exceptional leadership skills and proven ability to attract, develop and coach rock-star talent
- Deep experience leading a regional field marketing organization at scale
- Familiarity in managing distributed teams and agencies in multiple geographies
- Ability to excel at creating marketing strategy and vision and seeing it through to successful execution
- Thrives operating in both left-brain and right-brain mode – ability to easily distill highly technical concepts into marketing messaging, vehicles and campaigns that are accessible, easily understood and creative
- Demonstrated ability to drive revenue through highly effective marketing and measured accountable results
- Advanced expertise in B2B digital marketing, ABM programs and marketing analytics
- Demonstrated ability to build strong working relationships across multiple departments and functions
- Experience with Salesforce, 6-sense and Marketo required
- Highly proficient with MS Word, Excel and PowerPoint
- Excellent oral and written communication skills (internal and external)
- High-energy, low ego, optimistic, proactive, reliable, hard-working and trustworthy
What you'll be doing:
- Managing, developing and coaching a high-performing regional field marketing team
- Ensure corresponding alignment with sales engagement for all ABM strategies
- Driving customer growth through cross-sell and upsell campaigns
- Working cross-functionally by building strong alignment with sales, corporate and product marketing, marketing operations, finance, inbound sales and more.
- Driving the creation and implementation of a robust EMEA go-to-market marketing plan to drive acquisition, expansion, retention and brand awareness for EMEA, with consideration for unique geographic market needs, and aligning to EMEA business objectives
- Translating the EMEA strategic marketing plan into actionable quarterly targets, goals, initiatives, campaigns/plays, and metrics and a 90-day rolling calendar of integrated activities
- Analyzing the sales cycle, channel mix and customer segmentation to formulate ideas and approaches to optimize the selling process across different customer segments and personas.
- Introducing new marketing ideas, channels and tactics to help scale the EMEA business
- Managing budgets, allocating resources between channels, reporting on pipeline targets, and continually optimizing campaigns to increase ROI.
- Working to ensure successful lead capture/nurture and handoff to sales teams
- Working with business development and sales teams to create and execute both strategic and tactical campaigns such as call downs, email blasts etc.
- Align with product marketing team to ensure consistent branding and messaging, as well as differentiated offers based on buyer personas
Application and Equal Opportunity
If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or recruiting process, please note we will consider such requests. Seismic is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Senior Director, Marketing in London employer: Cacheflow
Seismic is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and strategic thinking thrive. With a strong focus on employee development, our culture encourages collaboration and innovation, providing ample opportunities for growth within a high-performing team. Join us to lead transformative marketing initiatives in the EMEA region while enjoying the benefits of a supportive workplace that values diversity and fosters professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director, Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is a great way to stand out and give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in driving pipeline and customer satisfaction.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Director, Marketing in London
Some tips for your application 🫡
Show Your Leadership Skills:In your application, make sure to highlight your leadership experience. We want to see how you've successfully led teams and driven results in previous roles, especially in B2B or SaaS environments.
Tailor Your Marketing Strategy:When writing your application, focus on your ability to create and execute marketing strategies. Share specific examples of how you've developed campaigns that drove customer growth and engagement, particularly in the EMEA region.
Demonstrate Your Data Savvy:We love candidates who can leverage data to inform their decisions. Include examples of how you've used analytics to optimise marketing efforts and improve ROI in your previous roles.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to hear from you!
How to prepare for a job interview at Cacheflow
✨Know Your Marketing Metrics
Make sure you’re well-versed in key marketing metrics, especially those relevant to B2B and SaaS. Be prepared to discuss how you've used data analytics to drive revenue and improve customer satisfaction in your previous roles.
✨Showcase Your Leadership Style
As a Senior Director, you'll need to demonstrate your leadership skills. Share specific examples of how you've developed and coached high-performing teams, and how you’ve managed distributed teams across different geographies.
✨Align with Sales Strategies
Understand the importance of aligning marketing strategies with sales engagement, particularly in ABM. Be ready to discuss how you’ve successfully driven customer growth through cross-sell and upsell campaigns in the past.
✨Be Creative Yet Analytical
This role requires a balance of creativity and analytical thinking. Prepare to talk about how you’ve translated complex technical concepts into accessible marketing messages and campaigns, while also demonstrating your ability to measure and optimise campaign performance.
