At a Glance
- Tasks: Lead innovative marketing strategies and campaigns for a trusted aviation consultancy.
- Company: Join CAA International, a leader in aviation consultancy and training.
- Benefits: Enjoy a competitive salary, flexible work options, and career development opportunities.
- Other info: Be part of a diverse team committed to ethical standards and personal integrity.
- Why this job: Make a real impact in the aviation industry while growing your marketing expertise.
- Qualifications: Experience in B2B marketing and strong communication skills are essential.
The predicted salary is between 54790 - 54790 £ per year.
Salary: Up to £54,790 per annum dependent upon experience
Contract Type: Permanent – Full Time
Security Level: BPSS
Location: Gatwick – 2 days per week office attendance
Visa Restrictions: This position does not offer visa sponsorship
Closing Date: Tuesday 4th August 2026
1st Stage Interview Date: W/C Monday 10th August 2026
2nd Stage Interview Date: Friday 4th, Monday 7th & Tuesday 8th September 2026
The Role
As Manager – International Marketing & Communications, you will lead the planning and delivery of integrated marketing programmes that support CAAi's product development, commercial objectives, and global reputation as a trusted aviation consultancy and training provider. Working closely with Product Development, Business Development, technical experts, and senior stakeholders, you will develop and execute insight-led product marketing strategies that strengthen market presence, generate demand, and support customer acquisition across international markets.
Acting as a trusted marketing advisor, you will provide expert guidance on positioning, messaging, go-to-market approaches, and customer engagement across the customer journey, helping stakeholders make informed decisions that support business growth and strategic objectives. This is a hands-on marketing role that combines strategic thinking, campaign management, stakeholder engagement, content development, project leadership, and digital marketing expertise.
Key area of focus/responsibility
- Develop and deliver integrated B2B and B2G product marketing campaigns across paid, owned, and earned channels.
- Partner with Business Development teams to develop value propositions, targeted go-to-market strategies, and account-based marketing programmes that drive regional priorities, account activation, customer engagement, and pipeline growth.
- Lead campaign content strategy and oversee the creation of thought leadership, case studies, digital content, and marketing collateral.
- Manage and enhance digital and social media channels to maximise engagement and brand visibility.
- Improve the online customer experience through innovation and data-driven decision making.
- Lead key marketing transformation projects, such as CRM and digital optimisation, website development, brand development, and customer experience improvements across the customer journey.
- Support the development of CRM-driven marketing and automated customer journeys.
- Work collaboratively across commercial, technical, and leadership teams.
- Represent CAAi through presentations, webinars, events, and industry forums.
- Contribute ideas and identify trends, insights, and opportunities to strengthen marketing effectiveness and support business growth.
- Contribute to the development of the marketing function, with the opportunity to take online management responsibilities.
About You
We're looking for an experienced marketing professional who can confidently operate at both strategic and operational levels. Degree-level education in Marketing, Business, Communications, or a related discipline, or equivalent professional experience. Significant B2B marketing experience, ideally gained within aviation, professional services, consultancy, or a regulated environment. Proven success delivering integrated, multi-channel marketing campaigns and supporting the launch of new products, services, or propositions. Experience driving business growth through demand generation, lead nurturing, pipeline development, and commercial marketing activities. Strong understanding of account-based marketing, product marketing, and go-to-market strategy development. Experience developing and optimising CRM platforms, marketing automation programmes, and customer journeys. Excellent written, verbal, and presentation skills, with the ability to communicate complex information clearly and effectively. Strong stakeholder management skills, with the ability to influence and collaborate effectively across senior leadership, technical, and commercial teams. Strong analytical and problem-solving skills, with the ability to use data, insight, and market intelligence to inform decision-making. Highly organised, proactive, and able to manage multiple projects, priorities, and stakeholder requirements simultaneously. Experience managing digital marketing channels and content programmes, including social media, websites, and thought leadership initiatives. Experience leading marketing projects or transformation initiatives, such as CRM enhancements, website development, or customer experience improvements. Strong attention to detail and critical thinking skills.
Technical Skills
- Strong proficiency in Microsoft 365 applications.
- Experience with CRM platforms such as Microsoft Dynamics.
- Familiarity with CMS platforms and digital marketing tools.
- Experience using content creation platforms such as Canva or Adobe Express.
- Awareness of AI and emerging marketing technologies.
- CIM qualification or working towards one.
- Experience within the aviation sector.
- Knowledge of SEO/GEO, content optimisation, and digital accessibility standards (WCAG 2.1).
- Experience working across international and multicultural environments.
- Experience building business cases to support marketing, digital, and customer experience initiatives.
- Additional language skills.
Additional Information
For many appointments within the CAA, these roles require access to operationally sensitive infrastructure and/or Nationally Protected information. For these roles the post holders must undergo National Security Vetting and achieve the appropriate level of clearance. BPSS - To be vetted you must have the right to work in the UK so that meaningful checks can be undertaken. If you do not meet these requirements, we may not be able to accept your application.
For more information on BPSS clearance please visit - BPSS clearance. The CAA values high ethical standards and personal integrity among employees. If invited for interview you will be asked to complete a declaration of interest.
Relocation & Property
The CAA will be relocating from Aviation House (Our Gatwick Office) to new premises in a few years’ time. Our move is driven by strategic, operational and environmental considerations. We will be moving to a new local home, up to a 15-mile radius of Aviation House, to minimise disruption for our valued colleagues and customers. We are now working with colleagues and visitors to understand what we need in our new office, before we start our property search. We will sell Aviation House and land, vacate the site and move to new premises, but we do not expect to move before 2028.
Inclusive Recruitment
We are committed to building a diverse and inclusive workforce and welcome applications from all backgrounds. As a Disability Confident employer, candidates who meet the minimum requirements will be guaranteed an interview. Find out more about the Disability Confident Scheme. If you require any adjustments during the recruitment process, please let us know.
Use of Artificial Intelligence by candidates in the CAA recruitment process
We recognise that many of our candidates find Artificial Intelligence to be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be rejected on that basis.
Working With Us
Explore What We Offer section on our careers website to find out about our benefits and how we support work-life balance.
Our Values
Do The Right Thing, Never Stop Learning, Build Collaborative Relationships, Respect Everyone – For more information please Click Here.
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
Manager - International Marketing & Communications - CAA International in Crawley employer: CAA International - Part of the UK CAA
CAA International is an exceptional employer that fosters a collaborative and inclusive work culture, prioritising employee growth and development. Located in Gatwick, the company offers competitive salaries, flexible working arrangements, and a commitment to ethical standards, making it an ideal place for marketing professionals looking to make a meaningful impact in the aviation sector.
Contact Details:
CAA International - Part of the UK CAA Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Manager - International Marketing & Communications - CAA International in Crawley
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