Regional Sales Manager – Transport in Reading

Location:
Reading (regional travel covering sites in Slough, Crawley, Dover & Stansted)
Salary:
From £60,000 (DOE) + Performance Bonus
Hours:
Monday–Friday, 09:*****:30
Job Type:
Full-time, Permanent
C9 Recruitment is seeking an experienced Regional Sales Manager on behalf of a major operator within the UK transport and travel sector.
This organisation is well-established, rapidly expanding, and backed by significant investment, operating a large fleet and multiple sites across the region.
This is a fantastic opportunity for a dynamic, commercially minded leader to shape regional sales performance, drive growth, and develop a proactive, high-performing sales culture while maintaining exceptional client service standards.
The Role
As Regional Sales Manager, you will take ownership of sales activity across multiple sites in the London & South-East region.
You will lead and motivate a regional sales team, support key client relationships, and play a vital role in commercial strategy, business development, and overall revenue growth.
Key elements of the role include performance monitoring, new business generation, team development, compliance with established sales processes, tender support, operational collaboration, and contributing to regional reporting.
You will also work closely with wider commercial teams to ensure alignment and share best practice across the group.
This role is ideal for someone who thrives in a fast-paced, target-driven environment and brings proven experience within transport, travel, logistics or another service-led sector.
Key Responsibilities
Lead, inspire and manage a regional sales team to exceed revenue and conversion targets
Monitor and analyse key sales KPIs including pipeline progression, conversion rates and quotation response times
Ensure compliant, accurate and consistent sales processes across all sites
Identify, pursue and secure new business opportunities to grow regional market share
Coach and develop the team to maximise capability, performance and commercial awareness
Act as the escalation point for major clients and high-value accounts, ensuring exceptional service delivery
Support tender renewals, submissions and new contract bids
Provide insight for monthly and quarterly sales reporting at regional level
Collaborate with marketing on campaigns and promotional activity
Work closely with operations to align service delivery, improve communication and understand fleet availability
Share best practice with other regional teams to support cross-regional commercial consistency
About You
Proven background in sales leadership, business development or commercial management within transport, travel, logistics or a similar service sector
Track record of achieving and exceeding revenue targets
Strong leadership capability with experience developing high-performing teams
Confident communicator with excellent negotiation and client-facing skills
Strong analytical, forecasting and reporting abilities
Understanding of tendering processes and public/private sector contracts (desirable)
Ability to manage multiple priorities in a fast-moving environment
Benefits
Salary from £60,000 depending on experience
Performance-related bonus scheme
25 days annual leave + 8