Senior Growth Marketing Manager

More than a mission, C2FO is a better financial system changing the way every business gains access to the working capital they need to thrive. At C2FO, everyone is an employee-owner which means we’re all invested in our work and team members. We’re a company of team players and self-starters finding new and innovative ways to get things done. If you’re excited to learn, grow, and leave your mark on our fast-growing organization, C2FO may be the place for you.

About C2FO: Headquartered in Kansas City, USA, C2FO has more than 450 employees worldwide, with operations throughout North America, Europe, India, Asia Pacific, and Australia. C2FO is the world’s largest on-demand working capital platform. Our mission is to ensure every business has the capital needed to thrive and we have delivered more than $445+ billion in funding to businesses since our founding. How do we do this? By providing fast, flexible, and equitable access to low-cost capital through our easy-to-use platform. We provide technology with a human touch, giving our customers the direct support they need and ensuring our team members have the tools, resources, and work environment they need to deliver on our promise to customers. With the C2FO platform, businesses worldwide have more working capital to fuel their growth, create jobs and develop new products. At C2FO, we take care of our customers and our people – the vital human capital that helps our customers thrive. That’s why we offer a comprehensive benefits package, flexible work options for work/life balance, volunteer time off, and more.

Position Summary: The Senior Growth Marketing Manager is a key contributor in driving customer acquisition, retention, and revenue growth. This role is responsible for developing and executing performance-focused marketing strategies across digital channels and lifecycle stages. With strong analytical skills and a test-and-learn mindset, the Senior Manager will lead high-impact campaigns, collaborate across teams, and use data to optimize the customer journey. This role blends strategy and execution, with a focus on experimentation, performance optimization, and cross-functional coordination.

Essential Duties and Responsibilities:

• Develop and execute integrated growth marketing strategies across channels, including but not limited to email and in-product.
• Analyze data to uncover insights, track KPIs, and drive continuous performance improvements.
• Own customer funnels — acquisition, activation, engagement, or retention — and improve conversion rates at each stage.
• Design and run experiments to validate campaign hypotheses and optimize key touchpoints.
• Collaborate closely with marketing, product, sales, data analytics, relationship management, and engineering teams to drive cohesive and effective campaigns and experiments.
• Present campaign performance, growth insights, and opportunities to internal stakeholders using data-driven methodologies.
• Stay on top of industry trends and emerging growth strategies to test and adopt.
• Contribute to a global, collaborative, high-performance team culture focused on learning and iteration.

Basic Qualifications:

• Bachelor’s degree in marketing, business, or a related field (or equivalent experience).
• 4-6+ years of relevant marketing experience, with hands-on growth or performance marketing background.
• Proven track record in managing multi-channel campaigns and driving measurable business impact.
• Strong communication and collaboration skills.
• Understanding of experiments and testing best practices.
• Demonstrated analytical skills with required SQL proficiency, alongside experience with Google Analytics and Excel.
• Experience working in agile and fast-paced environments.
• Familiarity with CRM, marketing automation platforms, AI tools, and A/B testing tools.

Preferred Qualifications:

• Experience in B2B environment, especially tech, fintech, SaaS, or marketplace models.
• Understanding of growth stacks (e.g., attribution methods, CDPs, segmentation platforms).

Commitment to Diversity and Inclusion: As an Equal Opportunity Employer, we not only value diversity and equality, but we also empower our team members to bring their authentic selves to work every day. Our goal is to create a workplace that reflects the communities we serve and our global, multicultural clients. We recognize the power of inclusion, emphasizing that each team member was chosen for their unique ability to contribute to the overall success of our mission. We do not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment decisions are based on qualifications, merit, and business needs.