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- Tasks: Lead the digital transformation of ticketing products and enhance customer experiences.
- Company: Join c2c, an award-winning train operator in East London and South Essex.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Why this job: Be at the forefront of digital innovation in the rail industry and make a real impact.
- Qualifications: Experience in digital ticketing, product management, and strong analytical skills.
- Other info: Dynamic role with opportunities to collaborate across teams and influence industry standards.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Recruitment Advisor @ c2c Railway Limited
About Us:
Here at c2c we take pride in being an award‑winning train operator running services between Fenchurch Street and Shoeburyness, serving 26 stations in East London and South Essex. Our customers never stand still and neither do we. We anticipate, innovate and flex around our customer’s needs and it takes a great team to do this.
We are looking for a dedicated and versatile individual to join our team as a Digital Lead.
The Digital Lead is a key and high‑profile role within the Digital Team. They will own the ongoing delivery of Digital and Ticketing products and services, to meet our commercial goals, reflect industry initiatives, government directives and, most importantly, deliver the digital experience our customers expect. The Digital Lead will be the owner for Smart/ Digital Ticketing products (ITSO Smartcard, Barcode e‑ticket, Contactless PAYG) within the business, and the product owner for our App and Web transaction journeys. They will represent c2c to industry working groups, and manage the operational delivery within c2c, including future innovation and Digital channel shift programmes, delivering a functional, reliable and sustainable experience for staff and customers within c2c’s Net Zero Strategy.
The Role:
- Work alongside the Head of Digital to create the product vision and roadmap as part of a wider digital strategy.
- Owner of and responsible for the successful implementation and BAU management of all Digital Ticketing products (Smartcard, Barcode e‑ticket, Contactless PAYG)
- Represent the company to RDG, TfL, Cubic and other external operators and industry partners to ensure c2c Smart retailing is fully integrated with the National Rail and TfL ticketing architecture
- Collaborate with TOCs and industry stakeholders to implement digital ticketing solutions
- Manage (in conjunction with IT) liaison with industry Central Back Office, TVM and gateline suppliers used to fulfil Smart channels
- Lead the transition from physical to digital ticketing; educate staff and passengers on the benefits of digital ticketing and address any challenges during the shift
- Manage and leverage data analytics, research and testing to drive KPIs and targets, measuring operational reliability, customer functionality, enablement and revenue generation
- Integrate Smart retailing requirements into future c2c Digital Strategy that aligns with industry trends and customer expectations, embracing digital innovations to create a seamless and intuitive ticketing experience for passengers
- Cross‑functional working with revenue protection and data teams to reduce ticketless travel
- Lead on operational staff briefing and training with product changes and enhancements
- Communicate, educate and inform the wider business of product strategy, performance and improvements being made
- Project manage cross‑functional initiatives to support future development of Digital ticketing
- Regular robust testing of Digital ticketing products
- On‑call duties and flexible hours may be required to accommodate releases and digital incidents outside of peak times
Experience, Knowledge & Qualifications Required:
- Proven experience in Digital Ticketing, Digital Product management or eCommerce
- Experience and knowledge with delivery of mobile apps and websites
- Experienced in managing suppliers and third parties to deliver quality, on time and in budget
- An understanding of and experience in digital marketing (i.e. CRM, SEO, SEM and display)
- Knowledge of UX (User Experience) and analysis of customer digital journeys
- Extensive experience using web analytics with particular focus on Google Analytics
- Practical understanding of web development processes and technologies
- Able to influence and engage internal and external stakeholders and be a champion for Digital Ticketing
- Articulate individual, able to cultivate contacts and establish and maintain productive internal and external relationships
- Capable and experienced at dealing with Senior/Exec level individuals
- Experience in rail is highly desirable to understand the unique challenges and opportunities within the industry
- Demonstrate excellent written, communication and organisational skills
- Strong data analysis and interpretive skills
- Ability to stay calm under pressure and skilled at multi‑tasking and prioritising
- Pragmatic, tenacious and motivated
- Must be flexible, adaptive with a passion for innovation
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Product Management
Industries: Rail Transportation
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City Of London, England, United Kingdom
Watford, England, United Kingdom
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Digital Lead employer: c2c Railway Limited
Contact Detail:
c2c Railway Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to c2c. Attend events or webinars where you can meet potential colleagues and recruiters. A friendly chat can sometimes lead to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of your work, bring them along to interviews. For a Digital Lead role, showcasing your experience with digital ticketing products or app development can really set you apart from the crowd.
✨Tip Number 3
Prepare for the unexpected! Interviews can throw curveballs, so be ready to discuss how you’d handle challenges in digital ticketing or customer experience. Think about real-life scenarios where you’ve made a difference and be ready to share those stories.
✨Tip Number 4
Don’t forget to follow up! After your interview, drop a quick thank-you note to express your appreciation. It’s a nice touch that keeps you on their radar and shows you’re genuinely interested in the role. Plus, it gives you another chance to highlight why you’re the perfect fit!
We think you need these skills to ace Digital Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Lead role. Highlight your experience in digital ticketing and product management, and don’t forget to showcase any relevant projects that align with our goals at c2c.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about digital ticketing and how your skills can help us innovate at c2c. Keep it engaging and personal!
Showcase Your Data Skills: Since data analytics is key for this role, make sure to mention your experience with tools like Google Analytics. Share specific examples of how you've used data to drive decisions or improve customer experiences.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Don’t miss out on this opportunity!
How to prepare for a job interview at c2c Railway Limited
✨Know Your Digital Ticketing Inside Out
Make sure you brush up on your knowledge of digital ticketing products, especially those mentioned in the job description like Smartcards and e-tickets. Be ready to discuss how you've successfully managed similar products in the past and how you can bring that experience to c2c.
✨Showcase Your Collaboration Skills
This role requires working with various stakeholders, so be prepared to share examples of how you've effectively collaborated with teams or external partners. Highlight any experiences where you led cross-functional initiatives or managed supplier relationships.
✨Demonstrate Your Data Savvy
Since data analytics is crucial for this position, come equipped with examples of how you've used data to drive decisions or improve customer experiences. Familiarise yourself with Google Analytics and be ready to discuss how you've leveraged insights to meet KPIs.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills, especially around transitioning from physical to digital ticketing. Think of scenarios where you've faced challenges in digital product management and how you overcame them, showcasing your adaptability and innovative thinking.