Marketing Manager – Blandford, Dorset in Blandford Forum

Reports to: Communications &SystemsManager
Secondary direction from: Operations Manager

Location: Blandford, Dorset

Key Responsibilities

Brand & Marketing Strategy

• Implement and follow C&O brand management guidelines under direction of the Communications &Systems Manager.
• Plan, develop and execute marketing strategies across all channels.
• Create and maintain a structured annual marketing calendar including product campaigns, seasonal promotions, events and open days.

Content Creation & Social Media Management

• Manage all social media platforms (Facebook, Instagram, LinkedIn, YouTube etc.).
• Grow audience reach, engagement, and brand awareness through proactive content and outreach.
• Create engaging and high-quality content including photos, videos, graphics and written posts for our social media platforms, digital newsletter, print media and website.
• Monitor industry trends and adapt content strategies to maximise visibility and lead generation.
• Respond to online enquiries, direct messages and engage with customers and suppliers online.

Product & Service Promotion

• Promote and advertise the company’s full product line including Massey Ferguson, SANY, Isuzu and Ifor Williams.
• Support each of the six depots in marketing services across sales, service and parts.
• Develop advertising materials including brochures, posters, email campaigns and point‑of‑sale content.
• Assist in organising and staffing open days, trade events and shows.

Performance & Reporting

• Produce monthly marketing reports to track growth, engagement and campaign performance.
• Measure conversions such as sales enquiries, service bookings and parts leads attributed to marketing.
• Review data to refine marketing strategies and increase ROI.

Skills & Requirements:

• Experience in marketing, digital content creation or a similar role.
• Strong understanding of social media growth and audience engagement.
• Creative mindset with ability to produce visual and written content.
• Confident using professional design tools (e.g. Adobe Suite, Affinity) and basic video editing.
• Excellent communication and organisational skills.
• Ability to manage multiple projects and work to deadlines.
• Knowledge or interest in agricultural/construction machinery is an advantage.
• Full UK driving licence preferred (travel to depots/events required).

Success in This Role Will Be Measured By:

• Growth in social media followers, engagement and reach.
• Number and quality of sales, service and parts leads generated from marketing activity.
• Adherence to and delivery of the marketing calendar.
• Successful promotion and increased turnout/interest in events and open days.
• Consistency and quality of brand representation across all platforms.

This role presents an exciting opportunity for a motivated and creative marketer to help shape and grow the presence of a leading machinery dealership. If you are enthusiastic, hands‑on and ready to take responsibility for building our brand voice, we’d love to hear from you.