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- Tasks: Create and execute innovative marketing strategies across various channels.
- Company: Join a leading machinery dealership in Blandford, Dorset.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Why this job: Shape the brand voice and make a real impact in the industry.
- Qualifications: Experience in marketing and strong social media skills required.
- Other info: Exciting role with hands-on responsibilities and a chance to grow your career.
The predicted salary is between 28800 - 48000 £ per year.
Reports to: Communications & Systems Manager
Secondary direction from: Operations Manager
Location: Blandford, Dorset
Key Responsibilities
- Brand & Marketing Strategy
- Implement and follow C&O brand management guidelines under direction of the Communications & Systems Manager.
- Plan, develop and execute marketing strategies across all channels.
- Create and maintain a structured annual marketing calendar including product campaigns, seasonal promotions, events and open days.
- Content Creation & Social Media Management
- Manage all social media platforms (Facebook, Instagram, LinkedIn, YouTube etc.).
- Grow audience reach, engagement, and brand awareness through proactive content and outreach.
- Create engaging and high-quality content including photos, videos, graphics and written posts for our social media platforms, digital newsletter, print media and website.
- Monitor industry trends and adapt content strategies to maximise visibility and lead generation.
- Respond to online enquiries, direct messages and engage with customers and suppliers online.
- Product & Service Promotion
- Promote and advertise the company's full product line including Massey Ferguson, SANY, Isuzu and Ifor Williams.
- Support each of the six depots in marketing services across sales, service and parts.
- Develop advertising materials including brochures, posters, email campaigns and point‐of‐sale content.
- Assist in organising and staffing open days, trade events and shows.
- Performance & Reporting
- Produce monthly marketing reports to track growth, engagement and campaign performance.
- Measure conversions such as sales enquiries, service bookings and parts leads attributed to marketing.
- Review data to refine marketing strategies and increase ROI.
Skills & Requirements:
- Experience in marketing, digital content creation or a similar role.
- Strong understanding of social media growth and audience engagement.
- Creative mindset with ability to produce visual and written content.
- Confident using professional design tools (e.g. Adobe Suite, Affinity) and basic video editing.
- Excellent communication and organisational skills.
- Ability to manage multiple projects and work to deadlines.
- Knowledge or interest in agricultural/construction machinery is an advantage.
- Full UK driving licence preferred (travel to depots/events required).
Success in This Role Will Be Measured By:
- Growth in social media followers, engagement and reach.
- Number and quality of sales, service and parts leads generated from marketing activity.
- Adherence to and delivery of the marketing calendar.
- Successful promotion and increased turnout/interest in events and open days.
- Consistency and quality of brand representation across all platforms.
This role presents an exciting opportunity for a motivated and creative marketer to help shape and grow the presence of a leading machinery dealership. If you are enthusiastic, hands‐on and ready to take responsibility for building our brand voice, we’d love to hear from you.
Marketing Manager – Blandford, Dorset in Blandford Forum employer: C & O Tractors, Ltd.
Contact Detail:
C & O Tractors, Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager – Blandford, Dorset in Blandford Forum
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, social media content, and any other relevant projects. This will give potential employers a taste of what you can bring to the table, especially for a creative role like Marketing Manager.
✨Tip Number 3
Prepare for interviews by researching the company and its brand voice. Be ready to discuss how you can contribute to their marketing strategies and engage their audience. Tailor your responses to reflect their values and goals – it’ll show you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. So, go ahead and hit that apply button!
We think you need these skills to ace Marketing Manager – Blandford, Dorset in Blandford Forum
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your experience in marketing strategies and content creation, as these are key responsibilities in the job description.
Show Off Your Creativity: Since this role requires a creative mindset, don’t hesitate to showcase your best work! Include examples of engaging content you've created, whether it's social media posts, videos, or graphics. Let your creativity shine!
Be Data-Driven: The job mentions measuring conversions and tracking performance. If you have experience with analytics, make sure to include that in your application. Show us how you've used data to refine marketing strategies in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at C & O Tractors, Ltd.
✨Know Your Brand Inside Out
Before the interview, make sure you understand the company's brand and marketing strategies. Familiarise yourself with their products, especially those mentioned in the job description like Massey Ferguson and SANY. This will help you demonstrate your enthusiasm and show that you're ready to contribute from day one.
✨Showcase Your Creative Skills
Prepare a portfolio of your previous work that highlights your content creation skills. Include examples of social media posts, graphics, or campaigns you've developed. Be ready to discuss your creative process and how you measure the success of your content.
✨Engagement is Key
Since the role involves managing social media platforms, come prepared with ideas on how to grow audience engagement. Think about trends in the industry and how you can adapt content strategies to maximise visibility. This shows that you're proactive and have a finger on the pulse of social media.
✨Be Ready to Discuss Metrics
The company values performance and reporting, so be prepared to talk about how you've tracked and measured the success of your marketing efforts in the past. Bring examples of how you've used data to refine strategies and improve ROI, as this will demonstrate your analytical skills and commitment to results.
