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- Tasks: Manage and optimise digital ad campaigns across platforms like Google, YouTube, and TikTok.
- Company: Join Byway, a pioneering travel company focused on sustainable journeys.
- Benefits: Competitive day rate starting at £18, remote work flexibility, and mission-driven projects.
- Why this job: Make a real impact in the travel industry while promoting slow travel and sustainability.
- Qualifications: Experience with Google Ads and Meta Business Suite, plus a keen eye for detail.
- Other info: Collaborative environment with opportunities for growth and innovation.
The predicted salary is between 13 - 22 £ per hour.
We are looking for a meticulous, action-oriented freelance digital ads executive to help scale our paid media operations. You will manage the daily execution of our ad buys across multiple platforms, making sure our campaigns are technically sound and optimised for growth.
Reporting to the Head of Paid Growth, you will be the engine room of our through-funnel marketing strategy. Your work will directly support our 2026 goal of scaling international markets and diversifying our channel mix beyond search into YouTube, TikTok, and Pinterest.
Your key responsibilities:
- Execute and traffic campaigns: Set up and launch ad buys across Google, Meta, Bing, and emerging channels like YouTube and TikTok.
- Creative management: Upload and oversee a high volume of creatives, supporting our video-first approach and quarterly thematic refreshes.
- Performance hygiene: Proactively manage negative keyword lists and audience exclusions to maintain maximum efficiency and ROAS.
- Experimentation support: Help traffic rapid-test campaigns in new international markets, including Australia and local-language European markets.
- Tracking and data: Verify that all tracking parameters and pixels are implemented correctly to maintain data quality.
- Cross-team collaboration: Work closely with the creative and content teams to confirm ad formats and assets are delivered and implemented correctly.
What we’re looking for:
- Technical expertise: Proven experience hands-on within Google Ads Manager, Meta Business Suite, and other major ad platforms.
- Attention to detail: An eagle eye for detail, ensuring zero errors in budget pacing, targeting, or creative implementation.
- Pace and agility: Comfort working in a fast-growing business where we move fast and iterate based on real-time data.
- Analytical mindset: A basic understanding of marketing funnels and a drive to improve ROI through technical optimisation.
- Collaborative spirit: A connector who can work across teams to keep our high-volume production machine moving.
What we offer:
- Day rate depending on experience, starting at £18p/h
- Remote working: Work from wherever you like, as long as you can video call with our London-based team when needed.
- Mission-driven work: Help us make slow travel mainstream and reduce the climate impact of the travel industry.
How to apply:
Please apply here with your CV and answer our screening questions. We are eager to receive applications from all backgrounds. If there is anything we can do to accommodate your specific situation, please let us know.
The process:
We’ll review your portfolio and if we’re interested, we’ll set up a call with Kyle, our Head of Paid Growth. We’ll choose the freelancer that best suits what we’re looking for and move forward to offer and contracting. Applications close Friday 27th February.
Digital Ads Freelancer in London employer: Byway
Contact Detail:
Byway Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Ads Freelancer in London
✨Tip Number 1
Get your portfolio ready! Showcase your best digital ads work, especially any campaigns you've run on Google, Meta, or even TikTok. We want to see your creativity and technical skills in action!
✨Tip Number 2
Network like a pro! Reach out to folks in the industry, join relevant groups, and don’t be shy about sharing your expertise. You never know who might have a lead on a freelance gig that’s perfect for you.
✨Tip Number 3
Stay updated on trends! The digital ads landscape changes fast, so keep an eye on new platforms and strategies. This will not only help you in interviews but also show us that you're proactive and passionate about your craft.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of our mission-driven team at Byway.
We think you need these skills to ace Digital Ads Freelancer in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Ads Freelancer role. Highlight your experience with Google Ads, Meta Business Suite, and any other relevant platforms. We want to see how your skills align with our mission of scaling international markets!
Show Off Your Attention to Detail: Since we’re all about precision, make sure to showcase your eagle eye for detail in your application. Mention specific examples where you’ve successfully managed budgets or optimised campaigns without errors. This will help us see that you’re the meticulous candidate we’re looking for!
Be Ready to Collaborate: We love a collaborative spirit! In your application, share experiences where you’ve worked across teams to achieve a common goal. This will show us that you can keep our high-volume production machine moving smoothly.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, we’re eager to hear from candidates from all backgrounds, so don’t hesitate to reach out if you need any accommodations.
How to prepare for a job interview at Byway
✨Know Your Platforms
Make sure you brush up on your knowledge of Google Ads Manager, Meta Business Suite, and any other platforms mentioned in the job description. Be ready to discuss specific campaigns you've managed and how you optimised them for growth.
✨Showcase Your Attention to Detail
Prepare examples that highlight your eagle eye for detail. Discuss how you've successfully managed budgets, targeting, and creative implementations without errors. This will show that you can maintain performance hygiene, which is crucial for this role.
✨Demonstrate Your Analytical Skills
Be ready to talk about your understanding of marketing funnels and how you've used data to improve ROI in past campaigns. Bring along any metrics or results that showcase your analytical mindset and ability to drive performance.
✨Emphasise Collaboration
Since this role involves working closely with creative and content teams, think of examples where you've successfully collaborated across teams. Highlight your ability to keep projects moving smoothly and how you communicate effectively with different stakeholders.