At a Glance
- Tasks: Lead innovative marketing campaigns promoting sustainability and environmental responsibility.
- Company: Join Bywaters, London's premier environmental services provider.
- Benefits: Competitive salary, career development, and a vibrant team environment.
- Other info: Work in a dynamic London location with excellent transport links.
- Why this job: Make a real impact in the sustainability sector while growing your marketing skills.
- Qualifications: Experience in team management, digital marketing, and creative content production.
The predicted salary is between 50000 - 50000 € per year.
Candidate's Experience & Skills
Essential criteria:- Are you a dynamic and innovative marketing professional ready to lead exciting campaigns? Do you thrive in fast-paced environments and excel at motivating teams? Are you passionate about making a real difference in the sustainability and environmental sector?
We are currently looking for a Marketing Manager to join our vibrant and forward-thinking team in Greater London. Imagine your skills shaping effective marketing strategies that promote sustainability and environmental responsibility in the heart of London's thriving business district!
Hours of Work: Monday to Friday, 37.5 hrs per week
Role Overview:As our Marketing Manager, you will be the driving force behind our digital and commercial brand presence. You will bridge the gap between creative storytelling and data-driven performance, overseeing everything from high-level strategy to hands-on execution. Crucially, you will manage and mentor a Marketing Executive and work closely with the Bids team, ensuring the teams meet their targets while fostering a culture of creativity and professional growth.
Key Responsibilities- Leadership & Team Management
- Line Management: Directly manage a Marketing Executive, providing guidance, setting clear KPIs, and supporting their professional development.
- Workflow Oversight: Oversee the day-to-day output of the marketing function, ensuring projects are delivered on time and to the highest standard.
- Strategy & Growth
- Support the development and delivery of the overarching marketing strategy, identifying growth opportunities and defining digital priorities.
- Establish success measures and KPIs to ensure all campaigns deliver a measurable commercial impact.
- Develop and implement a comprehensive digital marketing strategy aligned with Bywaters' broader business and commercial goals.
- Stakeholder Collaboration
- Cross-Departmental Synergy: Foster strong collaboration with other departments across the business to ensure cohesive, insight-driven activity.
- Internal Insight: Work closely with Sales and Operations to translate ground-level data into compelling marketing narratives and lead-generation tools.
- Working closely with the bids team, to support on delivering compelling bid responses and world class presentations.
- Multi-Channel Campaign Management
- Plan, execute, and optimise fully integrated digital campaigns across PPC, SEO, email, LinkedIn, and strategic partnerships.
- Oversee the publication of digital content, ensuring consistent brand messaging and a "sustainability first" tone across all channels.
- Drive brand visibility through organic content strategies and strategic digital partnerships.
- Website & CRM Excellence
- CMS Management: Act as the lead for our WordPress site, ensuring content is fresh and the site is optimised for UX, mobile, and conversion.
- CRM & Automation: Lead email marketing and CRM programmes within Salesforce Account Engagement (Pardot), focusing on smart lead segmentation and personalisation.
- Technical SEO: Oversee SEO performance, including content optimisation and technical enhancements to drive organic search growth.
- Creative & Content Production
- Copywriting: Act as the senior "voice" of the brand, producing and approving compelling, professional copy for blogs, whitepapers, bids and advertisements.
- Design: Utilise Adobe Creative Cloud or Canva to produce (and oversee the production of) high-quality visual assets that align with the Bywaters brand identity.
- Performance Analysis & Reporting
- Data Tracking: Monitor and analyse market trends and campaign performance using Google Analytics and CRM reporting.
- Insights: Provide regular, actionable insights to the leadership team to refine marketing spend and improve lead generation tactics.
- Leadership: Proven experience managing or mentoring team members within a marketing environment.
- Technical Stack: Essential proficiency in WordPress, Salesforce Pardot (Account Engagement), and Google Analytics.
- Collaborative Mindset: A natural relationship builder capable of extracting insights from various business functions to fuel marketing success.
- Creative Flair: A natural creative who can translate complex sustainability data into engaging visual and written content.
- Design Savvy: Proficiency in Adobe Creative Cloud (Photoshop/InDesign) or high-level Canva skills.
- Copywriting: Exceptional writing skills with a keen eye for detail and brand consistency.
- Communication: Proven experience of managing or supporting tender submissions and technical presentations.
- Must live within one-hour commute of our Lea Riverside site in Bow, East London.
- Experience of working within the waste management or sustainability industry.
- Competitive salary of £50,000 per annum.
- Structured career development opportunities to grow your skills.
- Join a leading organisation committed to sustainability and environmental excellence.
- Work in a vibrant London location close to excellent transport links.
- Enjoy excellent staff benefits and a supportive team environment.
Meet the Organisation: Who We Are and What We Do
Bywaters is London's premier environmental services provider, dedicated to innovative recycling solutions that prioritise reuse, recovery, and waste prevention. We value our employees and are committed to their growth and development, fostering a culture of sustainability and professional excellence. Join us to be part of a motivated team making a positive impact on London's environment!
If you think you are suitable for the exciting role of Marketing Manager, don't miss this fantastic opportunity! Apply now to showcase your skills and take the next step in your marketing career with a leading organisation making a real difference.
Marketing Manager in London employer: Bywaters
Bywaters is an exceptional employer, offering a competitive salary of £50,000 and structured career development opportunities in the vibrant heart of Greater London. Our supportive team environment fosters creativity and professional growth, allowing you to make a meaningful impact in the sustainability sector while enjoying excellent staff benefits and a commitment to environmental excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. The more you engage, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and projects. This is your chance to demonstrate your creative flair and data-driven results, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Understand their approach to sustainability and be ready to discuss how your experience aligns with their goals. This will show you're genuinely interested in making a difference.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re keen on joining our vibrant team at Bywaters, where we’re all about making an impact.
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Sustainability:When writing your application, let your enthusiasm for sustainability shine through! We want to see how your values align with our mission at Bywaters. Share any relevant experiences that highlight your commitment to making a positive impact in the environmental sector.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight your leadership experience, technical skills, and any successful campaigns you've led. We love seeing how your unique background can contribute to our vibrant team!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. Remember, we’re looking for someone who can communicate effectively, so show us your best writing skills right from the start!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Bywaters!
How to prepare for a job interview at Bywaters
✨Know Your Stuff
Before the interview, dive deep into Bywaters' mission and values, especially their focus on sustainability. Familiarise yourself with their recent campaigns and how they align with environmental responsibility. This will show your genuine interest and help you connect your experience to their goals.
✨Showcase Your Leadership Skills
Be ready to discuss specific examples of how you've managed or mentored team members in previous roles. Highlight your ability to set KPIs and support professional development, as this is crucial for the Marketing Manager position. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Demonstrate Your Technical Proficiency
Brush up on your skills with WordPress, Salesforce Pardot, and Google Analytics. Be prepared to discuss how you've used these tools in past roles to drive marketing success. If possible, bring examples of campaigns you've executed that showcase your technical know-how.
✨Prepare for Creative Challenges
Expect to discuss your creative process, especially in translating complex data into engaging content. Bring a portfolio of your work, including copywriting samples and design projects. This will not only demonstrate your skills but also your understanding of the brand's voice and visual identity.
