At a Glance
- Tasks: Lead digital growth marketing initiatives and optimise web experiences for measurable impact.
- Company: Bytes, a rapidly growing tech company with a vibrant culture and strong values.
- Benefits: Competitive salary, excellent training, hybrid working, and opportunities for career advancement.
- Other info: Supportive environment with a commitment to diversity, sustainability, and community engagement.
- Why this job: Join a dynamic team transforming B2B marketing and make a real difference in digital strategies.
- Qualifications: Degree in Marketing and significant experience in digital growth marketing required.
The predicted salary is between 60000 - 80000 £ per year.
Established in 1982, Bytes has grown rapidly and now employs over 800+ people across 6 locations in the UK and Ireland. Our turnover in Financial Year 2024 was in excess of £2bn. We work with SMEs, corporates and public sector organisations to modernise and digitally transform their IT infrastructures. We invest in our employees through ongoing support, training and advice to help them achieve their career aspirations, rewarding success both financially and personally. There is opportunity to grow and move internally which can be seen through our long-standing employees who have developed existing and new skills to move into senior positions in the organisation leaving space for new team members to begin their journey.
Bytes Software Services is deliberately evolving its go-to-market motion. We are moving away from an event-centric, activity-led marketing model toward a connected, campaign-led demand engine that aligns to how modern B2B buyers actually buy - and that can evidence its commercial impact with confidence. This shift is underpinned by clearer ownership, stronger qualification discipline, and improved visibility from early engagement through to pipeline and revenue. The Digital & Growth Marketing Lead plays a central role in this change. This is not a channel management role. It is a senior position accountable for ensuring Bytes’ digital estate - particularly the website and digital journeys - operates as a measurable growth engine, integrated into campaign execution, demand qualification, and the Lead-to-Cash operating model.
KEY RESPONSIBILITIES:
- Driving the GTM shift through digital leadership
- Digital growth & conversion ownership
- Web experience as a growth engine
- Campaign-led execution & qualification discipline
- Insight, accountability & senior stakeholder engagement
WIDER TEAM NETWORK
- Internal: Marketing, Sales & Business Development
- External: Marketing agencies
QUALIFICATIONS, EXPERIENCE, & SKILLS:
- Educational Qualifications: Degree in Marketing or equivalent
- DESIRABLE Professional Qualifications: Relevant certifications in digital marketing
- ESSENTIAL Years of Experience: Significant digital and growth marketing experience
- ESSENTIAL Other Requirements: Proven ability to operate effectively at senior marketing leadership level
CORE Competencies & SKILLS:
- Significant experience in digital and growth marketing roles, with direct accountability for conversion and performance outcomes.
- Strong background in web experience, digital journeys, and optimisation, ideally within complex B2B environments.
- Experience operating within campaign-led or demand-led marketing models, rather than purely event-centric execution.
- Commercially minded, with the ability to link digital activity to pipeline quality and revenue impact.
- Comfortable working with CRM and marketing automation platforms as part of an end-to-end operating model.
- Confident senior-level collaborator, able to influence across Marketing, Sales, and Business Development.
What success looks like:
- DIGITAL CHANNELS OPERATE AS A CONNECTED GROWTH ENGINE, NOT A COLLECTION OF TACTICS.
- Campaigns move prospects forward with intent, not just noise.
- Sales sees fewer, better-qualified opportunities.
- Marketing can evidence why pipeline is improving — not just that activity is happening.
- The organisation builds confidence in marketing investment through clarity, discipline, and results.
Digital Growth Marketing Lead in Leatherhead employer: Bytes
Bytes is an exceptional employer that prioritises the growth and development of its employees, offering extensive training and career advancement opportunities within a dynamic and supportive work environment. With modern hybrid working spaces across the UK and Ireland, a commitment to diversity and sustainability, and recognition as one of the Sunday Times Top 100 Best Places to Work, Bytes fosters a culture of innovation and collaboration, making it an ideal place for professionals seeking meaningful and rewarding careers in digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Growth Marketing Lead in Leatherhead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Digital Growth Marketing Lead role.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your digital marketing achievements. This is your chance to demonstrate how you've driven growth and conversion in past roles.
✨Tip Number 3
Prepare for interviews by understanding Bytes' mission and values. Tailor your responses to show how your experience aligns with their shift towards a campaign-led demand engine. Be ready to discuss measurable outcomes you've achieved!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Bytes team and contributing to their exciting growth journey.
We think you need these skills to ace Digital Growth Marketing Lead in Leatherhead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Growth Marketing Lead role. Highlight your relevant experience in digital marketing and growth strategies, and don’t forget to showcase any achievements that demonstrate your impact in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for Bytes. Mention specific projects or experiences that align with the responsibilities of the role, and show your enthusiasm for joining our team.
Showcase Your Digital Savvy:Since this role is all about digital growth, make sure to highlight your expertise in web experience and digital journeys. Share examples of how you've successfully driven conversion and performance outcomes in past positions.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Bytes
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially in B2B environments. Be ready to discuss how you've driven growth and conversion in previous roles, and have specific examples at hand to showcase your expertise.
✨Understand Bytes' Vision
Familiarise yourself with Bytes' shift towards a campaign-led demand engine. Think about how your experience aligns with this vision and be prepared to share ideas on how you can contribute to this transformation during the interview.
✨Prepare for Senior-Level Collaboration
Since this role involves working closely with senior stakeholders, practice articulating your thoughts clearly and confidently. Be ready to discuss how you've influenced cross-functional teams in the past and how you can bring that experience to Bytes.
✨Showcase Your Analytical Skills
Be prepared to talk about how you've used data to drive decisions in your previous roles. Highlight any experience you have with CRM and marketing automation platforms, and be ready to explain how you've linked digital activities to revenue outcomes.
