At a Glance
- Tasks: Lead digital growth marketing initiatives and optimise web experiences for measurable impact.
- Company: Bytes, a rapidly growing tech company with a vibrant culture and strong values.
- Benefits: Competitive salary, excellent training, hybrid working, and opportunities for career advancement.
- Other info: Supportive environment with a commitment to diversity, sustainability, and community engagement.
- Why this job: Join a dynamic team transforming B2B marketing and make a real difference in digital strategies.
- Qualifications: Degree in Marketing and significant experience in digital growth marketing required.
The predicted salary is between 60000 - 80000 £ per year.
Established in 1982, Bytes has grown rapidly and now employs over 800+ people across 6 locations in the UK and Ireland. Our turnover in Financial Year 2024 was in excess of £2bn. We work with SMEs, corporates and public sector organisations to modernise and digitally transform their IT infrastructures. We invest in our employees through ongoing support, training and advice to help them achieve their career aspirations, rewarding success both financially and personally. There is opportunity to grow and move internally which can be seen through our long-standing employees who have developed existing and new skills to move into senior positions in the organisation leaving space for new team members to begin their journey.
Bytes Software Services is deliberately evolving its go-to-market motion. We are moving away from an event-centric, activity-led marketing model toward a connected, campaign-led demand engine that aligns to how modern B2B buyers actually buy - and that can evidence its commercial impact with confidence. This shift is underpinned by clearer ownership, stronger qualification discipline, and improved visibility from early engagement through to pipeline and revenue. The Digital & Growth Marketing Lead plays a central role in this change. This is not a channel management role. It is a senior position accountable for ensuring Bytes’ digital estate - particularly the website and digital journeys - operates as a measurable growth engine, integrated into campaign execution, demand qualification, and the Lead-to-Cash operating model.
KEY RESPONSIBILITIES:
- Driving the GTM shift through digital leadership
- Digital growth & conversion ownership
- Web experience as a growth engine
- Campaign-led execution & qualification discipline
- Insight, accountability & senior stakeholder engagement
WIDER TEAM NETWORK
- Internal: Marketing, Sales & Business Development
- External: Marketing agencies
QUALIFICATIONS, EXPERIENCE, & SKILLS:
- Educational Qualifications: Degree in Marketing or equivalent
- DESIRABLE Professional Qualifications: Relevant certifications in digital marketing
- ESSENTIAL Years of Experience: Significant digital and growth marketing experience
- ESSENTIAL Other Requirements: Proven ability to operate effectively at senior marketing leadership level
CORE Competencies & SKILLS:
- Significant experience in digital and growth marketing roles, with direct accountability for conversion and performance outcomes.
- Strong background in web experience, digital journeys, and optimisation, ideally within complex B2B environments.
- Experience operating within campaign-led or demand-led marketing models, rather than purely event-centric execution.
- Commercially minded, with the ability to link digital activity to pipeline quality and revenue impact.
- Comfortable working with CRM and marketing automation platforms as part of an end-to-end operating model.
- Confident senior-level collaborator, able to influence across Marketing, Sales, and Business Development.
What success looks like:
- DIGITAL CHANNELS OPERATE AS A CONNECTED GROWTH ENGINE, NOT A COLLECTION OF TACTICS.
- Campaigns move prospects forward with intent, not just noise.
- Sales sees fewer, better-qualified opportunities.
- Marketing can evidence why pipeline is improving — not just that activity is happening.
- The organisation builds confidence in marketing investment through clarity, discipline, and results.
Digital Growth Marketing Lead in Leatherhead employer: Bytes
ESP is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where innovation and collaboration thrive. With a focus on high-value projects in the heating and cooling sector, employees benefit from flexible working arrangements, including home working and site visits, fostering a healthy work-life balance while contributing to impactful projects. Join us to be part of a forward-thinking team that values safety, quality, and excellence in every aspect of project delivery.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Growth Marketing Lead in Leatherhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bytes and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bytes are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bytes on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bytes. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Growth Marketing Lead in Leatherhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bytes. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bytes:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bytes’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bytes
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bytes will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bytes, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
