At a Glance
- Tasks: Create and promote engaging digital content that drives awareness and demand.
- Company: Bytes, a rapidly growing tech company with a vibrant culture.
- Benefits: Hybrid working, competitive salary, excellent training, and career growth opportunities.
- Other info: Supportive environment with a commitment to diversity and sustainability.
- Why this job: Join a dynamic team and shape the future of B2B content marketing.
- Qualifications: 3-4 years in B2B marketing, strong writing skills, and AI fluency.
The predicted salary is between 40500 - 49500 £ per year.
Bytes are looking for an experienced, AI-fluent B2B content marketer and natural storyteller to help evolve what great content marketing looks like. Reporting to the Digital Marketing Lead, this role will create, optimise and promote content that builds awareness, supports demand generation and helps move enterprise buyers through the journey.
KEY RESPONSIBILITIES:
- Create and deliver content across the full buyer journey, from brand awareness and demand generation through to ABM, sales engagement and customer-facing moments.
- Develop thought leadership and point-of-view content that gives Bytes a credible voice in enterprise conversations around AI, cloud, security, productivity and technology transformation.
- Turn industry trends, product updates, events, vendor priorities and customer stories into creative hooks, campaign assets and content that can be repurposed across channels.
- Create and edit content across long-form, web, email, social, webinar, ABM, event, video and sales channels.
- Maintain a high bar for quality, accuracy, brand voice, SEO, GEO and AEO performance.
- Partner closely with campaign, product marketing, field, digital, partner, sales and events teams, contributing ideas early, shaping briefs and delivering content that goes beyond the ask where it can.
- Build strong relationships with subject matter experts, peers, partners and sales teams to turn credible insight into specific, useful content.
- Work with marketing peers to promote, repurpose and distribute content so it is used, seen and measured.
- Support sales engagement with content that helps open conversations, progress opportunities and make complex ideas easier to act on.
- Use GA4 and other tools to understand what works, what does not, and how content can be improved across message, format, distribution and conversion.
- Use performance insight to make clear recommendations and improve content over time.
- Embrace AI across research, ideation, drafting, repurposing, analysis and workflow improvement.
- Share smarter ways of working that improve efficiency and free up time for higher-quality thinking.
QUALIFICATIONS, EXPERIENCE, & SKILLS:
- Degree or equivalent experience in Marketing, Business, Advertising, PR, Journalism or a related field; fluent business English with exceptional written communication.
- 3 to 4 years’ experience, ideally in B2B SaaS, enterprise technology, software or services.
- Strong ability to turn complex technical and market input into clear, engaging content for senior audiences and buying committees.
- Actively using AI across research, ideation, drafting, repurposing and analysis, with interest in smarter content workflows.
- Confident applying SEO, GEO and AEO principles to improve discoverability.
- Comfortable using GA4 or similar tools to understand performance and optimise content.
- Able to produce long-form pieces, campaign assets, event narratives, video concepts, interactive formats and sales enablement content.
- Self-starting, pragmatic and helpful, able to deliver to a brief or lead content-led initiatives end-to-end.
Digital Content Executive in Leatherhead employer: Bytes
ESP is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where innovation and collaboration thrive. With a focus on high-value projects in the heating and cooling sector, employees benefit from flexible working arrangements, including home working and site visits, fostering a healthy work-life balance while contributing to impactful projects. Join us to be part of a forward-thinking team that values safety, quality, and excellence in every aspect of project delivery.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Executive in Leatherhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bytes and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bytes are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bytes on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bytes. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Content Executive in Leatherhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bytes. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bytes:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bytes’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bytes
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bytes will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bytes, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
