Senior Marketing Executive

Established in 1982, Bytes has grown rapidly and now employs over 800+ people across 6 locations in the UK and Ireland. Our turnover in Financial Year 2024 was in excess of £2bn. We work with SMEs, corporates and public sector organisations to modernise and digitally transform their IT infrastructures. We invest in our employees through ongoing support, training and advice to help them achieve their career aspirations, rewarding success both financially and personally. There is opportunity to grow and move internally which can be seen through our long-standing employees who have developed existing and new skills to move into senior positions in the organisation leaving space for new team members to begin their journey.

Why Bytes?

• Over 800 staff (plans to double in size over the next 5 years)
• Operating from modern, hybrid working environments with offices in Leatherhead, Reading, London, Manchester, Port Solent and Dublin.
• Winners of an array of industry awards
• Sunday Times Top 100 Best Places to Work
• Excellent training and career prospects offered
• Fantastic office with gym, canteen, open plan, smart casual dress code, regular incentives and company events
• Supporters of 85+ charities with strong commitment to diversity and sustainability

PURPOSE OF JOB:

We are seeking a dynamic and motivated Senior Marketing Executive to join our team and drive the marketing efforts for our Bytes software optimisation services proposition. This is an exciting opportunity to work with key internal stakeholders, strategic vendors, and partners in this space. The ideal candidate will have a hunger to grow and develop, with a focus on delivering exceptional results.

KEY RESPONSIBILITIES:

• Collaborate with Internal Stakeholders: Work closely with the product, sales, and customer success teams to align marketing strategies with business goals and ensure cohesive execution of plans.
• Engage with Strategic Vendors and Partners: Develop and nurture relationships with key vendors and partners to enhance our software optimisation services offering and drive joint marketing initiatives.
• Marketing Plan Development: Create and implement comprehensive marketing strategies to promote our software optimisation services, including market research, competitive analysis, and positioning.
• Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, ensuring they are effective, on budget, and on time.
• Content Creation: Develop compelling marketing content, such as case studies, whitepapers, blog posts, and social media updates, to engage and educate our target audience.
• Content Publication: Draft and deliver content for our website and social media channels.
• Performance Analysis: Track and analyse the performance of marketing campaigns, providing insights and recommendations for continuous improvement.
• Event Coordination: Organise and manage events, webinars, and conferences to showcase our services and strengthen our brand presence in the market.
• Brand Management: Ensure consistent messaging and branding across all marketing materials and communications.
• Innovation and Growth: Stay up-to-date with industry trends and emerging technologies, bringing innovative ideas to the table to drive growth and differentiation.

Educational Qualifications:

• Minimum GCSE (A-C) English - ESSENTIAL

Years of Experience:

• 5+ years of experience in marketing - ESSENTIAL
• Experience in software or technology - DESIRABLE

Other Requirements:

• Proven track record of developing and executing successful marketing plans - ESSENTIAL
• Understanding of software optimisation services and related technologies - ESSENTIAL
• Excellent communication and interpersonal skills - ESSENTIAL
• Strong copywriting skills - ESSENTIAL
• Ability to work collaboratively with cross-functional teams - ESSENTIAL
• Strong project management skills, ability to work on multiple projects simultaneously - ESSENTIAL
• Confident with marketing tools and platforms - ESSENTIAL