At a Glance
- Tasks: Lead digital growth strategies and optimise web experiences for measurable impact.
- Company: Bytes Software Services, a forward-thinking tech company transforming B2B marketing.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Other info: Collaborate with diverse teams and influence key stakeholders for impactful campaigns.
- Why this job: Be at the forefront of digital marketing transformation and drive real business results.
- Qualifications: Degree in Marketing and significant experience in digital growth marketing.
The predicted salary is between 60000 - 80000 £ per year.
PURPOSE OF JOB
Bytes Software Services is deliberately evolving its go-to-market motion. We are moving away from an event-centric, activity-led marketing model toward a connected, campaign-led demand engine that aligns to how modern B2B buyers actually buy - and that can evidence its commercial impact with confidence. This shift is underpinned by clearer ownership, stronger qualification discipline, and improved visibility from early engagement through to pipeline and revenue. The Digital & Growth Marketing Lead plays a central role in this change. This is not a channel management role. It is a senior position accountable for ensuring Bytes’ digital estate – particularly the website and digital journeys – operates as a measurable growth engine, integrated into campaign execution, demand qualification, and the Lead-to-Cash operating model.
KEY RESPONSIBILITIES
- Driving the GTM shift through digital leadership
- Digital growth & conversion ownership
- Web experience as a growth engine
- Insight, accountability & senior stakeholder engagement
WIDER TEAM NETWORK
- Internal: Marketing, Sales & Business Development
- External: Marketing agencies
QUALIFICATIONS, EXPERIENCE, & SKILLS
- Educational Qualifications: Degree in Marketing or equivalent
- Professional Qualifications: Relevant certifications in digital marketing
- Years of Experience: Significant digital and growth marketing experience
- Essential Qualifications:
- Proven ability to operate effectively at senior marketing leadership level
- Significant experience in digital and growth marketing roles, with direct accountability for conversion and performance outcomes.
- Strong background in web experience, digital journeys, and optimisation, ideally within complex B2B environments.
- Experience operating within campaign-led or demand-led marketing models, rather than purely event-centric execution.
- Commercially minded, with the ability to link digital activity to pipeline quality and revenue impact.
- Comfortable working with CRM and marketing automation platforms as part of an end-to-end operating model.
- Confident senior-level collaborator, able to influence across Marketing, Sales, and Business Development.
What success looks like
- Campaigns move prospects forward with intent, not just noise
- Sales sees fewer, better-qualified opportunities.
- Marketing can evidence why pipeline is improving — not just that activity is happening.
- The organisation builds confidence in marketing investment through clarity, discipline, and results.
Digital Growth Marketing Lead in Leatherhead employer: Bytes Group
Bytes Software Services is an exceptional employer that champions innovation and growth in the digital marketing landscape. With a strong focus on employee development, we offer a collaborative work culture that encourages creativity and strategic thinking, ensuring our team members thrive in their careers. Located in a dynamic environment, we provide unique opportunities for professional advancement while fostering a sense of community and shared success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Growth Marketing Lead in Leatherhead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Bytes Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Bytes Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Bytes Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Bytes Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Growth Marketing Lead in Leatherhead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Bytes Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Bytes Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Bytes Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Bytes Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Bytes Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Bytes Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
