At a Glance
- Tasks: Manage and optimise paid media campaigns to drive revenue growth.
- Company: A dynamic e-commerce business with a focus on innovation.
- Benefits: Competitive salary, growth opportunities, and a fast-paced work environment.
- Other info: Join a growing team and shape the future of digital marketing.
- Why this job: Take ownership of key advertising channels and make a real impact.
- Qualifications: Experience with Google Ads, data analysis, and A/B testing required.
The predicted salary is between 37000 - 37000 € per year.
Location: On-site (Office near Darlington)
Salary: up to £37,000 per annum
About The Client: Our client is a growing e‑commerce business seeking a specialist to take ownership of their paid media strategy. This role is central to driving revenue growth, optimising advertising performance, and evolving existing systems to maximise potential.
Overview: Our client is looking for a hands‑on Paid Media & E‑commerce Lead to manage and grow our paid advertising channels. This is a specialist role, not a management position, and the focus is on performance marketing with no direct reports. The primary responsibility is overseeing Google Ads and paid search campaigns, with secondary focus on Microsoft Ads and paid social channels. The ideal candidate will have proven experience managing significant ad budgets, diagnosing performance issues, and implementing strategies that deliver measurable revenue growth.
Requirements / Experience:
- Extensive hands‑on experience managing large‑scale advertising budgets.
- Proven expertise with Google Ads and core Google tools (GA4, Merchant Center, Shopping feeds).
- Strong A/B testing experience to optimise campaigns and creatives.
- High proficiency in data analysis to quickly diagnose and resolve account performance issues.
- Comfort working in a fast‑paced, target‑driven environment with daily trading meetings.
- Experience managing Microsoft Ads and paid social channels.
- Familiarity with SEO/keyword research tools such as Ahrefs or Semrush.
- Exposure to emerging paid channels like Reddit, TikTok, or LinkedIn Ads.
- Previous experience in e‑commerce or retail marketing.
- Freelance experience with a desire to transition to permanent employment.
- Strong track record of long‑term roles or tenure in prior positions.
Key Responsibilities:
- Plan, launch, and optimise paid campaigns across Google and other platforms such as Microsoft Ads and Meta.
- Own Google Ads ecosystem, including Merchant Center, GA4, and shopping feeds.
- Build A/B testing frameworks for creatives, audiences, and ad formats.
- Analyse market trends and customer behaviour to guide strategy and break performance plateaus.
Performance Analysis & Reporting:
- Track KPIs (CTR, CPA, ROAS, CAC, conversions) and diagnose account issues quickly.
- Use analytics to optimise campaigns and inform future strategy.
- Maintain clear reporting of performance and insights for the team.
- Work with design, web, and content teams to produce effective ad copy, visuals, and landing pages.
- Ensure campaigns align with brand standards and overall marketing initiatives.
- Partner with stakeholders to integrate paid media with broader content and product efforts.
- Stay up‑to‑date on platform updates, features, and best practices.
- Test new channels, formats, and audiences while maintaining brand integrity.
- Document learnings and refine processes to boost efficiency and impact.
Why Join?
- Take ownership of core paid media channels and drive revenue growth.
- Work in a hands‑on, fast‑paced environment where your decisions have visible impact.
- Be part of a growing team and shape the future of the company’s digital marketing strategy.
- Competitive salary with opportunities for growth.
Performance Marketing Specialist in North East employer: ByteHire
Join a dynamic e-commerce business located near Darlington, where you can take ownership of your paid media strategy and directly influence revenue growth. With a competitive salary of up to £37,000 per annum, you'll thrive in a fast-paced environment that values your expertise and offers ample opportunities for professional development. Be part of a collaborative team that encourages innovation and rewards your contributions to the company's digital marketing success.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Specialist in North East
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even hit up LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This is your chance to demonstrate your expertise in Google Ads and performance marketing. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing. Be ready to discuss your experience with A/B testing, data analysis, and how you've tackled performance issues in the past. Confidence is key, so rehearse your answers until they feel natural!
✨Tip Number 4
Apply through our website! We make it super easy for you to find roles that match your skills. Plus, applying directly shows your enthusiasm for the position and gives you a better chance of standing out from the crowd.
We think you need these skills to ace Performance Marketing Specialist in North East
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Performance Marketing Specialist role. Highlight your experience with Google Ads, A/B testing, and managing ad budgets. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for performance marketing and how you can drive revenue growth. Let us know why you're excited about this opportunity and how you can contribute to our team.
Showcase Your Data Skills:Since data analysis is key in this role, make sure to highlight your proficiency in diagnosing performance issues and optimising campaigns. We love candidates who can back up their claims with numbers and results!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see your application!
How to prepare for a job interview at ByteHire
✨Know Your Numbers
Make sure you’re familiar with key performance indicators like CTR, CPA, and ROAS. Be ready to discuss how you've used these metrics in past roles to optimise campaigns and drive revenue growth.
✨Showcase Your A/B Testing Skills
Prepare examples of successful A/B tests you've conducted. Discuss the strategies you implemented, the results you achieved, and how they influenced your overall marketing approach.
✨Familiarise Yourself with Tools
Brush up on Google Ads, GA4, and any other tools mentioned in the job description. Being able to speak confidently about your experience with these platforms will show that you're ready to hit the ground running.
✨Stay Current with Trends
Research emerging paid channels like TikTok or LinkedIn Ads. Bring insights on how these platforms could be leveraged for the company’s growth, demonstrating your proactive approach to performance marketing.
