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- Tasks: Own and optimise paid media strategies to drive revenue growth.
- Company: Dynamic e-commerce business with a focus on innovation.
- Benefits: Competitive salary, hands-on experience, and growth opportunities.
- Other info: Join a growing team and shape the future of digital marketing.
- Why this job: Make a real impact in a fast-paced environment with visible results.
- Qualifications: Experience with Google Ads, data analysis, and campaign optimisation.
The predicted salary is between 30000 - 41000 £ per year.
Our client is a growing e-commerce business seeking a specialist to take ownership of their paid media strategy. This role is central to driving revenue growth, optimising advertising performance, and evolving existing systems to maximise potential.
Our client is looking for a hands-on Paid Media & E-commerce Lead to manage and grow our paid advertising channels. This is a specialist role, not a management position, and the focus is on performance marketing with no direct reports. The primary responsibility is overseeing Google Ads and paid search campaigns, with secondary focus on Microsoft Ads and paid social channels. The ideal candidate will have proven experience managing significant ad budgets, diagnosing performance issues, and implementing strategies that deliver measurable revenue growth.
Requirements/experience:
- Extensive hands-on experience managing large-scale advertising budgets.
- Proven expertise with Google Ads and core Google tools (GA4, Merchant Center, Shopping feeds).
- Strong A/B testing experience to optimise campaigns and creatives.
- High proficiency in data analysis to quickly diagnose and resolve account performance issues.
- Comfort working in a fast-paced, target-driven environment with daily trading meetings.
- Experience managing Microsoft Ads and paid social channels.
Additional/Desirable experience:
- Familiarity with SEO/keyword research tools such as Ahrefs or Semrush.
- Exposure to emerging paid channels like Reddit, TikTok, or LinkedIn Ads.
- Previous experience in e-commerce or retail marketing.
- Freelance experience with a desire to transition to permanent employment.
- Strong track record of long-term roles or tenure in prior positions.
Key Responsibilities:
- Campaign Strategy & Execution: Plan, launch, and optimise paid campaigns across Google and other platforms such as Microsoft Ads and Meta. Own Google Ads ecosystem, including Merchant Center, GA4, and shopping feeds. Build A/B testing frameworks for creatives, audiences, and ad formats. Analyse market trends and customer behaviour to guide strategy and break performance plateaus.
- Performance Analysis & Reporting: Track KPIs (CTR, CPA, ROAS, CAC, conversions) and diagnose account issues quickly. Use analytics to optimise campaigns and inform future strategy. Maintain clear reporting of performance and insights for the team.
- Collaboration & Creative Alignment: Work with design, web, and content teams to produce effective ad copy, visuals, and landing pages. Ensure campaigns align with brand standards and overall marketing initiatives. Partner with stakeholders to integrate paid media with broader content and product efforts.
- Continuous Improvement: Stay up-to-date on platform updates, features, and best practices. Test new channels, formats, and audiences while maintaining brand integrity. Document learnings and refine processes to boost efficiency and impact.
Why Join?: Take ownership of core paid media channels and drive revenue growth. Work in a hands-on, fast-paced environment where your decisions have visible impact. Be part of a growing team and shape the future of the company’s digital marketing strategy. Competitive salary with opportunities for growth.
Performance Marketing Specialist in Newton Aycliffe employer: ByteHire
Contact Detail:
ByteHire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist in Newton Aycliffe
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will give you an edge when chatting with potential employers about how you can drive revenue growth for them.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and other platforms mentioned in the job description. Be ready to discuss your experience with A/B testing and data analysis, as these are key to landing the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Performance Marketing Specialist in Newton Aycliffe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Specialist role. Highlight your experience with Google Ads, Microsoft Ads, and any relevant e-commerce work. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how you can drive revenue growth. We love seeing enthusiasm and a clear understanding of our needs.
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to mention your experience with diagnosing performance issues and optimising campaigns. We want to know how you've used data to achieve results in the past!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at ByteHire
✨Know Your Numbers
Make sure you come prepared with specific metrics from your past campaigns. Be ready to discuss your experience managing large ad budgets and how you've optimised performance. This will show that you understand the importance of data in driving revenue growth.
✨Master Google Ads
Since this role focuses heavily on Google Ads, brush up on your knowledge of the Google Ads ecosystem, including GA4 and Merchant Center. Be prepared to talk about your hands-on experience and any challenges you've faced while managing campaigns.
✨A/B Testing is Key
Highlight your A/B testing experience during the interview. Discuss specific examples where you've tested creatives or audiences and how those tests led to improved campaign performance. This shows your analytical skills and commitment to continuous improvement.
✨Stay Current with Trends
Demonstrate your awareness of emerging paid channels and market trends. Mention any recent updates or features from platforms like TikTok or LinkedIn Ads that could be relevant. This will show that you're proactive and eager to evolve the company's paid media strategy.