At a Glance
- Tasks: Drive retail marketing and consumer strategy for PICO's XR products across EMEA.
- Company: Join ByteDance, a leading tech company inspiring creativity and innovation.
- Benefits: Competitive salary, diverse team culture, and opportunities for personal growth.
- Other info: Dynamic work environment with endless opportunities for creativity and collaboration.
- Why this job: Be at the forefront of VR technology and make a real impact in the industry.
- Qualifications: Experience in European retail and strong project management skills required.
The predicted salary is between 36000 - 60000 £ per year.
The PICO Channel & B2C Marketing Manager – EMEA is a key member of the EMEA marketing team, responsible for driving both retail channel marketing execution and consumer/product marketing strategy for PICO's XR portfolio across EMEA. In this hybrid strategic–operational role, you will work closely with the consumer retail sales teams, channel marketing agency partners, product teams, and cross-functional stakeholders to deliver high-impact product launches, elevate PICO's presence across online and offline retail channels, and grow our VR user base across the region. You will help open Virtual Reality to the widest audience possible by ensuring new users discover trusted expert reviews, compelling retail experiences, and engaging in-store demos across select key locations.
- Lead PICO's global retail and GTM strategy execution across major EMEA online and offline channels, ensuring integrated, high-quality activations.
- Plan and deliver retail programs—including POS materials, merchandising, in-store demos, and co-marketing—to drive onboarding, education, and conversion of new VR users.
- Collaborate closely with regional retail sales teams, channel agencies, and major retailers (e.g., MediaMarkt Saturn, Amazon, FNAC, Currys, Virgin) to maintain strong partnerships and consistent execution.
- Develop launch strategies for consumer XR products, coordinating cross-functional teams to ensure seamless, impactful introductions.
- Act as a key advocate for PICO's hardware, software ecosystem, and value proposition internally and externally, including at trade shows and consumer events.
- Build competitive market insight into EMEA's XR and broader consumer tech landscape, identifying product improvement opportunities and informing European consumer requirements.
- Monitor campaign performance and evolving consumer behaviour, optimizing execution and evaluating strategic opportunities to enhance PICO's position in the XR category.
Minimum Qualifications:
- Strong understanding of the European retail landscape, with direct experience working with major retailers such as MediaMarkt Saturn, Amazon, Currys, Virgin, FNAC, or similar.
- Proven leadership experience managing cross-functional teams, external agencies, and retail partners.
- Demonstrated ability to collaborate effectively, show initiative, and operate independently in a fast-paced, ambiguous environment.
- High attention to detail with the ability to manage multiple priorities and meet tight deadlines.
- Strong project management skills, with a highly organized and execution-focused approach.
- Deep experience in consumer marketing, product marketing, and customer insights.
- Proven ability to translate customer needs and insights into clear product and business requirements.
Preferred Qualifications:
- Background in marketing or launching niche consumer electronics products.
- Strong understanding of how to build demand in low-awareness categories, activate early adopters, and scale consumer adoption.
PICO Channel in London employer: ByteDance
At ByteDance, we pride ourselves on being an exceptional employer that fosters creativity and innovation within a diverse and inclusive work environment. As a PICO Channel & B2C Marketing Manager in the EMEA region, you will have the opportunity to lead impactful marketing strategies for cutting-edge XR products while collaborating with top-tier retailers and cross-functional teams. Our commitment to employee growth, coupled with a dynamic culture that encourages curiosity and collaboration, makes ByteDance a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land PICO Channel in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand PICO's XR portfolio and be ready to discuss how your skills can elevate their marketing strategy. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can help PICO grow its VR user base. A confident, well-articulated introduction can make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at PICO.
We think you need these skills to ace PICO Channel in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the PICO Channel role. Highlight your experience with major retailers and any relevant marketing strategies you've executed. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of campaigns or projects you've led that had a measurable impact. This helps us understand how you can contribute to our goals at PICO.
Be Authentic:Let your personality shine through in your application. We value creativity and individuality, so don’t be afraid to express what makes you passionate about the XR industry and why you want to join us at PICO.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This ensures your application gets to the right people and shows us you're serious about joining the PICO team!
How to prepare for a job interview at ByteDance
✨Know Your Retail Landscape
Make sure you brush up on your knowledge of the European retail landscape, especially the major players like MediaMarkt Saturn and Amazon. Being able to discuss their strategies and how PICO can fit into that will show you're serious about the role.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed cross-functional teams or collaborated with external agencies. Highlighting your leadership experience will demonstrate that you can handle the strategic and operational aspects of the role.
✨Be Ready to Discuss Consumer Insights
Familiarise yourself with current trends in consumer behaviour, particularly in the XR space. Be prepared to share insights on how to translate these behaviours into effective marketing strategies that can drive user adoption.
✨Demonstrate Project Management Prowess
Think of specific projects you've managed that required high attention to detail and the ability to juggle multiple priorities. Sharing these experiences will illustrate your organisational skills and execution-focused approach, which are crucial for this role.
