At a Glance
- Tasks: Drive partnerships in the entertainment ecosystem and collaborate on exciting XR projects.
- Company: Join PICO, ByteDance's innovative XR brand focused on immersive experiences.
- Benefits: Competitive salary, diverse team culture, and opportunities for personal growth.
- Other info: Dynamic work environment with endless opportunities for creativity and collaboration.
- Why this job: Be at the forefront of XR technology and shape the future of entertainment.
- Qualifications: 5+ years in business development with a passion for media and technology.
The predicted salary is between 60000 - 80000 € per year.
Location: London
Team: Employment Type: Regular Job Code: A161340
Responsibilities
About team: PICO, ByteDance's XR brand founded in 2012, focuses on building immersive XR experiences across gaming and non‑gaming applications, including productivity, video, collaboration, and AI‑driven tools.
Role Overview: As a Business Development Manager, you will own a defined segment of the non‑gaming ecosystem and drive partnerships from sourcing through launch. You will collaborate closely with other BD teammates across productivity, creativity, collaboration, and AI categories to ensure coordinated partner engagement and execution. This role will work closely with internal cross‑functional teams including Product, Engineering, Marketing, Store, and Legal to ensure partnerships are structured effectively and delivered on schedule. You will help translate partner requirements into actionable internal plans, align on technical integration paths, and support successful launches and ongoing optimisation. You will own a defined portfolio of partnerships while working in close alignment with the broader non‑gaming team and platform priorities. This role requires strong execution, sound deal judgment, and effective cross‑functional coordination to bring partners successfully onto the PICO platform.
Partner Development & Portfolio Management: Own a defined portfolio of entertainment partners across streaming video, sports rights holders, broadcasters, music platforms, and digital content providers; source and evaluate new partnership opportunities aligned with PICO platform priorities and the entertainment strategy for the European market; serve as the primary relationship owner for your partner portfolio, acting as a trusted and knowledgeable point of contact throughout the partnership lifecycle; identify and secure co‑development, co‑marketing, and co‑investment opportunities with strategic entertainment partners.
Deal Structuring & Commercial Negotiation: Lead commercial negotiations and structure deals within approved strategic frameworks, including content licensing, revenue share, minimum guarantees, and platform exclusivity arrangements; collaborate with Legal, Finance, and senior leadership to ensure deals are commercially sound, contractually compliant, and aligned with platform priorities; maintain structured pipeline tracking and reporting, providing regular updates to key stakeholders on deal status, milestones, and business impact.
Developer Ecosystem & Launch Execution: Support entertainment partners in navigating the XR developer ecosystem – helping them understand platform capabilities, SDK requirements, and integration pathways; drive partner execution from initial discussion through integration, launch, and post‑launch scaling, coordinating with Product, OS, SDK, Marketing, and Store teams; translate partner requirements into actionable internal feedback, advocating for platform improvements that serve the entertainment vertical; ensure milestone accountability, contractual compliance, and timely delivery of assets and builds.
Market Intelligence & Ecosystem Growth: Research and report on emerging entertainment apps, content trends, and market developments across Europe with relevance to the PICO audience; monitor and analyse KPIs for entertainment partnerships, providing performance reports and strategic recommendations to stakeholders; represent PICO at international conferences, industry events, and trade shows across Europe, with some travel to the U.S. to collaborate with the global team; build and maintain a strong network across the European media, sports, and music industries to support ongoing lead generation and market positioning.
Internal Collaboration: Manage term sheets and long‑form agreements in close collaboration with Legal, ensuring commercial terms are accurately captured and executed in a timely manner; cultivate and maintain strong relationships across ByteDance BD stakeholders who share similar vertical oversight, fostering alignment and avoiding duplication across the global team; effectively communicate market insights and salient partner updates to the PICO leadership team and global cross‑functional stakeholders, translating on‑ground intelligence into strategic context; evangelise and champion PICO’s broad portfolio of developer solutions in collaboration with the technical support team, and synthesise partner feedback to OS and technical support teams to drive continuous platform improvement.
Qualifications
Minimum Qualifications: 5+ years of experience in Business Development, Strategic Partnerships, Digital Distribution, Content Acquisition, or related roles within the technology or media industry. Demonstrated experience negotiating and executing complex commercial partnerships with media companies, content platforms, sports organisations, or digital entertainment brands. Solid understanding of the European media, sports, and music landscape, including key players, rights structures, and distribution dynamics. Proven ability to drive partnerships from sourcing through launch, with strong cross‑functional collaboration skills across Product, Engineering, Marketing, and Legal. Structured thinker with the ability to prioritise effectively under ambiguity and manage multiple partner relationships simultaneously. Strong communication skills across all levels – from executive‑facing presentations to day‑to‑day operational coordination. A genuine passion for emerging technology and excitement about the future of immersive entertainment in XR.
Preferred Qualifications: Background in product partnerships, digital distribution, or content acquisition, ideally with experience managing the launch and lifecycle of streaming, sports, or music applications. Experience working with major European broadcasters, sports rights holders (leagues, federations, clubs), or music streaming platforms. Understanding of XR/AR/VR platforms and hardware–software ecosystem dynamics, with familiarity with platform SDK and publishing requirements. Startup or scale‑up experience, with the ability to operate effectively in a fast‑moving and resource‑constrained environment. Experience collaborating with first‑party platforms and an understanding of regional market trends for XR adoption across APAC, EU, and North America.
Job Information
About Pico: Founded in April 2015, Pico is a VR company committed to developing immersive and interactive VR experiences for people around the world. Pico also provides tailor‑made solutions for our enterprise clients in the fields of education and healthcare.
Why Join ByteDance: Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life – a mission we work towards every day. As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion: ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Business Development Manager – Entertainment Ecosystem, PICO XR Marketing & Communications - Bu[...] employer: ByteDance
PICO offers an exceptional work environment in London, where creativity and innovation thrive within the immersive XR industry. As a Business Development Manager, you will benefit from a collaborative culture that encourages professional growth and cross-functional teamwork, while being part of a mission-driven company that values diversity and inclusion. With opportunities to engage with leading entertainment partners and contribute to cutting-edge projects, PICO is an ideal place for those looking to make a meaningful impact in the tech landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager – Entertainment Ecosystem, PICO XR Marketing & Communications - Bu[...]
✨Tip Number 1
Network like a pro! Get out there and connect with people in the entertainment and XR space. Attend industry events, join relevant online forums, and don’t be shy about reaching out to potential partners on LinkedIn. You never know who might have the inside scoop on opportunities!
✨Tip Number 2
Show your passion for XR! When you get the chance to chat with potential employers or partners, make sure to express your excitement about immersive technology and its future. Share your ideas on how PICO can innovate in the entertainment ecosystem – it’ll show you’re not just another candidate, but someone who truly cares.
✨Tip Number 3
Prepare for those interviews! Research PICO’s current partnerships and recent projects in the entertainment sector. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success. Tailoring your approach will definitely set you apart from the crowd.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the PICO team. Don’t forget to follow up after applying – a little persistence can go a long way!
We think you need these skills to ace Business Development Manager – Entertainment Ecosystem, PICO XR Marketing & Communications - Bu[...]
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in partnerships, especially in the entertainment sector, and showcase any relevant achievements that align with PICO's mission.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're passionate about immersive technology and how your background fits with our goals at PICO. Be sure to mention specific projects or experiences that demonstrate your skills in negotiation and cross-functional collaboration.
Showcase Your Market Knowledge:In your application, include insights about the European media, sports, and music landscape. This shows us you understand the market dynamics and can contribute to our growth strategy effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about PICO and our culture!
How to prepare for a job interview at ByteDance
✨Know Your Ecosystem
Before the interview, dive deep into the entertainment ecosystem, especially in relation to XR. Familiarise yourself with key players, trends, and recent developments in the European market. This knowledge will not only impress your interviewers but also help you articulate how you can contribute to PICO's goals.
✨Showcase Your Negotiation Skills
Prepare specific examples of past negotiations you've led, particularly those involving complex partnerships. Be ready to discuss your approach to structuring deals and how you ensured they were commercially sound. This will demonstrate your capability to handle the responsibilities of the role effectively.
✨Highlight Cross-Functional Collaboration
Since this role requires working closely with various teams, come prepared with examples of how you've successfully collaborated across departments in previous roles. Discuss how you navigated challenges and ensured alignment among stakeholders, showcasing your ability to drive projects forward.
✨Passion for Emerging Tech
Express your genuine enthusiasm for immersive technology and its future in entertainment. Share any personal projects or experiences that reflect your interest in XR, AR, or VR. This passion can set you apart and show that you're not just looking for a job, but are excited about contributing to PICO's mission.
