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- Tasks: Drive marketing strategies that boost sales and brand presence for Byron and Mother Clucker.
- Company: Join a leading UK burger brand in a fast-paced, dynamic environment.
- Benefits: Competitive salary, hands-on experience, and the chance to shape marketing success.
- Other info: Collaborative team culture focused on growth and innovation.
- Why this job: Take ownership of impactful marketing campaigns and see real results.
- Qualifications: Experience in hospitality or consumer brands with a strong commercial mindset.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Byron is a well‑known UK burger brand operating in one of the most competitive, delivery‑driven markets in hospitality. The next phase of growth depends on sharper execution, stronger relevance, and marketing that directly drives commercial performance—not just noise. We’re hiring a Marketing Manager to take real ownership of that challenge across Byron and Mother Clucker. This is a hands‑on role in a small, fast‑moving team, where you’ll be responsible for delivering marketing activity that drives measurable business results across both brands.
Role Purpose
You will own the execution and performance of marketing across Byron and Mother Clucker—ensuring activity is commercially effective, brand‑consistent, and delivered with pace and discipline. You’ll work closely with Operations, Finance, Analytics, CRM and external agencies to turn marketing plans into real‑world impact.
What You’ll Be Responsible For
- Commercial Performance
- Drive revenue growth across dine‑in, delivery and repeat customer behaviour
- Ensure all marketing activity is clearly linked to commercial outcomes
- Use data and insight to track performance and optimise activity
- Brand Execution & Governance
- Support delivery of agency‑led brand work across both brands
- Ensure consistent application of brand guidelines across all channels
- Act as a brand guardian across Operations, suppliers and partners
- Campaign Strategy & Delivery
- Own end‑to‑end campaign planning and execution
- Adapt campaigns based on channel performance and commercial priorities
- Coordinate delivery across internal teams and external partners
- Content & Social Media
- Plan, create and optimise content across Instagram, TikTok and key channels
- Balance reactive and planned content based on performance and relevance
- Delivery Platform Marketing
- Manage marketing execution across platforms like Uber Eats and Deliveroo
- Optimise listings, imagery, menus and promotions in line with brand and campaigns
- In‑Store & Physical Marketing
- Own in‑store marketing materials (menus, POS, window assets)
- Ensure campaigns are executed consistently in restaurants
- Budget Management
- Manage and allocate marketing budget across channels
- Track spend against performance and adjust based on results
- CRM & Retention
- Work with CRM to align campaigns with retention and loyalty activity
- Community, Reputation & PR
- Monitor and respond to customer feedback across platforms
- Coordinate messaging with PR partners
- Insight, Trends & AI
- Stay close to customer behaviour, food trends and competitors
- Use data and AI tools to improve speed and quality of marketing output
What We’re Looking For
- Experience in hospitality, food, retail or consumer brands
- Strong commercial mindset with a focus on revenue impact
- Proven experience delivering campaigns end‑to‑end
- Confidence using data to inform decisions
- Strong content judgement and attention to detail
- Comfortable working cross‑functionally with multiple stakeholders
How You’ll Work
- Hands‑on, proactive and delivery‑focused
- Comfortable operating at pace in a small team
- Highly organised with clear ownership of priorities
- Collaborative across Operations, Finance, Analytics and agencies
- Focused on outcomes, not just activity
Why This Role?
This is a role for someone who wants real ownership—not just execution. You’ll be responsible for marketing performance across two brands, with the opportunity to directly influence growth, shape execution, and build marketing that delivers measurable results.
Additional Information
This job description outlines the core responsibilities of the role. From time to time, you may be required to take on additional tasks aligned with the scope and seniority of the position. We are committed to equal opportunities and welcome applications from all backgrounds.
Marketing Manager in City of Westminster employer: Byron - The Lab
Contact Detail:
Byron - The Lab Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their growth. This will show you're genuinely interested and ready to hit the ground running.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the role of Marketing Manager. Highlight your commercial mindset and any successful campaigns you've led that drove measurable results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Byron and Mother Clucker.
We think you need these skills to ace Marketing Manager in City of Westminster
Some tips for your application 🫡
Show Your Passion for Marketing: When writing your application, let your enthusiasm for marketing shine through! We want to see how you can bring that passion to Byron and Mother Clucker, so share your ideas on how you’d drive commercial performance and engage customers.
Be Data-Driven: Since we’re all about measurable results, make sure to highlight your experience with data. Talk about how you've used insights to inform your marketing strategies in the past—this will show us you’ve got the commercial mindset we’re looking for!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Marketing Manager role. Mention how your skills align with our goals at Byron and Mother Clucker—it’ll make a big difference!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Byron - The Lab
✨Know Your Brands Inside Out
Before the interview, dive deep into Byron and Mother Clucker. Understand their brand values, target audience, and recent marketing campaigns. This knowledge will help you demonstrate your passion and show how you can contribute to their growth.
✨Showcase Your Data Skills
Since the role requires a strong commercial mindset, be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of campaigns where you tracked performance and optimised based on insights—this will highlight your analytical skills.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with various teams. Think of examples from your previous roles where you successfully collaborated with different departments. Be ready to explain how you navigated challenges and ensured everyone was aligned towards common goals.
✨Bring Creative Campaign Ideas
Think about innovative marketing strategies that could work for Byron and Mother Clucker. Prepare a few ideas that align with their brand and target market. This shows initiative and gives you a chance to demonstrate your creativity during the interview.