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- Tasks: Lead brand strategy and execute impactful marketing campaigns for a fast-growing beauty brand.
- Company: Join one of the world's fastest growing skincare brands with a mission to democratise beauty.
- Benefits: Competitive salary, annual bonus, private medical insurance, and pension scheme.
- Other info: Hybrid work model with a dynamic team focused on innovation and positive change.
- Why this job: Make a real impact in the beauty industry while empowering consumers with informed choices.
- Qualifications: 8–12+ years in brand marketing, preferably in beauty or consumer goods.
The predicted salary is between 70000 - 90000 £ per year.
We're one of the world's fastest growing beauty brands. We have applied the research, science, and credibility of dermatologist-backed brands and supercharged it with the efficiency and results of clinically effective, ingredient-led brands. We’re on a mission to democratise and demystify beauty by empowering consumers to make smart, informed and educated choices. Efficacy, Accessibility, Education, Engagement, and these inform, inspire and underpin everything we do. We're committed to delivering the most efficacious products to our consumer and our dedication to accessibility and education have led to us becoming the #1 fastest growing skincare brand in the world, and a top 10 skincare brand across all our key retail partners.
As a people powered business, none of this would have been possible without our incredible team who are committed to achieving our BYOMA vision: to build better beauty and inspire positive change. Join us as we build an inclusive community because let's face it, barriers aren't beneficial for anything but your skin!
Our Brand Director is responsible for defining, developing, and executing the brand strategy to drive growth, cultural relevance, and commercial success. This role leads the brand vision across marketing, communications, retail experience, and partnerships, ensuring a consistent and compelling brand presence across all consumer touchpoints.
The Brand Director works cross-functionally with product development, sales, digital, creative, and retail teams to deliver impactful launches and sustained brand growth.
- Brand Strategy & Vision
- Define and evolve the long-term brand strategy and positioning.
- Translate brand DNA into clear consumer-facing storytelling and brand codes.
- Ensure consistency of brand identity across product, campaigns, retail, and digital.
- Monitor market trends, cultural shifts, and competitor activity to keep the brand relevant.
- Oversee campaign planning for major product launches and brand moments.
- Ensure campaigns deliver both brand equity and commercial impact.
- Work with creative and content teams to develop strong visual and narrative assets.
- Ensure product concepts align with brand positioning, consumer needs, and market opportunities.
- Lead go-to-market strategy for new launches including messaging, claims, and education.
- Use data, research, and social listening to inform brand strategy.
- Translate insights into meaningful innovation and marketing ideas.
- Lead and develop a high-performing brand marketing team.
- Foster strong collaboration with cross-functional departments including sales, product development, and creative.
- Manage external agencies including creative, PR, media, and influencer partners.
8–12+ years experience in brand marketing within beauty, skincare, cosmetics, or consumer goods. Proven experience leading brand strategy and major product launches. Strong understanding of beauty consumer trends and digital marketing. Highly commercial mindset with strong P&L understanding.
In addition to our competitive base salary, we offer:
- Annual bonus based on company performance
- Company Pension Scheme
- Group Income Protection & Critical Illness Cover
- Private Medical Insurance, including dental, vision and vaccine cover
Brand Director in Glasgow employer: BYOMA
Contact Detail:
BYOMA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Director in Glasgow
✨Tip Number 1
Network like a pro! Reach out to people in the beauty industry, especially those who work at brands you admire. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your passion for beauty! When you get an interview, make sure to share your thoughts on current trends and how they relate to the brand's mission. This shows you're not just another candidate; you're genuinely interested.
✨Tip Number 3
Prepare for the unexpected! Brands love candidates who can think on their feet. Be ready for scenario-based questions that test your problem-solving skills and creativity in brand strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our mission to democratise beauty.
We think you need these skills to ace Brand Director in Glasgow
Some tips for your application 🫡
Show Your Passion for Beauty: When you're writing your application, let your love for the beauty industry shine through! We want to see how your experiences and insights align with our mission to democratise and demystify beauty. Make it personal and relatable!
Tailor Your Application: Don’t just send a generic CV and cover letter. Take the time to tailor your application to reflect the specific skills and experiences that match the Brand Director role. Highlight your achievements in brand strategy and marketing that resonate with our values.
Be Data-Driven: We’re all about using data to inform our strategies, so make sure to include any relevant metrics or results from your past campaigns. Show us how you’ve used insights to drive growth and engagement in your previous roles!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our community!
How to prepare for a job interview at BYOMA
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's mission and values. Understand their commitment to efficacy, accessibility, and education in beauty. This will not only help you align your answers with their vision but also show your genuine interest in the role.
✨Showcase Your Strategic Thinking
As a Brand Director, you'll need to demonstrate your ability to define and evolve brand strategies. Prepare examples from your past experiences where you've successfully led brand initiatives or product launches, highlighting how you used market trends and consumer insights to drive growth.
✨Collaborate Like a Pro
This role requires strong collaboration across various teams. Be ready to discuss how you've worked cross-functionally in previous roles. Share specific instances where your teamwork led to successful campaigns or product launches, emphasising your ability to foster relationships with creative, sales, and product development teams.
✨Prepare for Data-Driven Discussions
With a focus on using data and research to inform brand strategy, be prepared to talk about how you've leveraged analytics in your previous roles. Bring examples of how you've translated insights into actionable marketing ideas, and be ready to discuss your understanding of digital marketing trends in the beauty industry.