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- Tasks: Lead the marketing website strategy, performance, and user experience to drive demand.
- Company: Join Bynder, a leading AI-powered digital asset management platform with a fun, innovative culture.
- Benefits: Enjoy unlimited vacation, competitive pay, Apple gear, and a vibrant office in Amsterdam.
- Why this job: Make a real impact on global brands while working in a dynamic, creative environment.
- Qualifications: 6+ years in digital marketing, with strong SEO and leadership skills.
- Other info: Be part of a diverse team that values creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Bynder goes far beyond managing digital assets. Our AI-powered digital asset management platform enables teams to conquer the chaos of proliferating content, touch points, and relationships in order to thrive. With intuitive, AI-powered solutions that enhance content creation, simplify asset discovery, and maximize the value of every asset, we are the brand ally that unifies and transforms the creation and sharing of assets—inspiring teams, delighting customers, and elevating businesses.
As a leader in the industry, our AI capabilities empower over 1.4M users across 3,700+ organizations, including Spotify, Puma, Five Guys and Icelandair to work smarter with their content. With a commitment to innovation and a presence in seven offices worldwide, Bynder offers a dynamic environment where you can make a real impact.
The Senior Manager, Web Experience, is the dedicated owner of the marketing website, responsible for its performance, user experience, and technical health, as a key channel for communicating our unique differentiation, showcasing our products, and generating demand. This role sits within the Brand & Content Marketing team and reports to the Senior Director of Brand and Content. The Senior Manager, Web Experience leads the website development team, dictates the SEO strategy, and drives the holistic website roadmap to achieve pipeline and revenue goals.
Key Responsibilities- Website strategy & performance ownership
- Define and own the holistic website strategy and roadmap, ensuring the site effectively supports marketing campaigns, sales enablement, and overall business objectives.
- Documenting, measuring, and improving key conversion paths on the website and collaborating with the Growth team on conversion landing pages, A/B tests, and experimentation.
- Manage the website budget, vendor relationships, and technology stack (CMS, hosting, CDNs, etc.).
- Establish, monitor, and report on key website metrics, including Organic Traffic, Conversion Rates, Core Web Vitals, and overall contribution to the marketing pipeline.
- Collaborate with Product Marketing, Growth (Demand Generation), and Sales to ensure consistent messaging and efficient lead flow from the site to Salesforce.
- Lead and manage the website development team (in-house and agency), overseeing sprints, code quality, and deployment schedules.
- Own the technical integrity of the site, ensuring high performance, security, availability and accessibility.
- Oversee the implementation of new designs, features, landing pages, and integrations with essential marketing tools (Craft CMS, Optimizely, Salesforce).
- Lead the continuous A/B testing and personalization strategy for key conversion paths and site elements.
- Own the relationship with our SEO agency and execute the comprehensive SEO & GEO strategy.
- Conduct in-depth keyword research, competitive analysis, and content gap analysis to inform the editorial calendar.
- Monitor site health using tools (e.g., Google Search Console, SEMrush, Ahrefs) and coordinate with the development team to promptly resolve technical SEO issues.
- Partner with the Content team to ensure new content is strategically optimized for target keywords and search intent.
- Experience: 6+ years of experience in digital marketing, with 3+ years focused specifically on B2B SaaS websites and organic growth.
- Technical acumen: Proven ability to manage a modern CMS (headless CMS) and deep understanding of HTML, CSS, JavaScript, and website architecture.
- SEO expertise: Expert-level knowledge of technical SEO and GEO, ranking factors, and demonstrable success in increasing organic traffic and conversions.
- Leadership: Experience managing or leading a development team and running a formal project management process (Agile, Scrum).
- Analytical skills: Proficient in Google Analytics 4 (GA4) or similar tools, capable of translating complex website data into insights and actionable strategies.
At Bynder, innovation is in our DNA. We’ve worked hard to build an environment that promotes creative thinking and self-initiative within a culture of fun. It’s common to find colleagues hanging out after work – if you believe in "be nice, work hard, have fun", you’ll have an office full of friends.
What We Have- Challenging and inspiring work environment
- Flat hierarchy where your voice will be truly heard
- Opportunity to initiate your own projects
- An experienced team is ready to welcome you anytime
- Unlimited vacation policy
- Competitive monthly compensation
- Apple gear
- Daily lunch
- Drinks at the Bynder Bar
- Amazing office in the heart of Amsterdam
Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences. At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective make Bynder even better. At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin, or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves. Just as we are never finished innovating, Bynder’s commitment to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action.
Senior Manager, Web Experience in London employer: Bynder
Contact Detail:
Bynder Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Web Experience in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they position themselves in the market. This will help you tailor your answers and show you're genuinely interested.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. This will help you get comfortable with common questions and refine your responses.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can leave a lasting impression and keep you top of mind for the hiring team. Plus, it shows your enthusiasm for the role!
We think you need these skills to ace Senior Manager, Web Experience in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for digital asset management shine through! We want to see how excited you are about the role and how you can contribute to our mission at Bynder.
Tailor Your CV: Make sure to customise your CV to highlight relevant experience in B2B SaaS and web management. We love seeing how your skills align with what we’re looking for, so don’t hold back on showcasing your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key points stand out. Use bullet points if it helps – we want to easily see why you’d be a great fit for our team!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Bynder
✨Know Your Stuff
Make sure you’re well-versed in Bynder’s digital asset management platform and its AI capabilities. Familiarise yourself with their key clients and how they leverage the platform. This will show your genuine interest and understanding of the company’s mission.
✨Showcase Your Leadership Skills
As a Senior Manager, you'll need to demonstrate your leadership experience. Prepare examples of how you've successfully managed teams, especially in a digital marketing context. Highlight any Agile or Scrum methodologies you've used to drive projects forward.
✨SEO Savvy is Key
Brush up on your SEO knowledge, particularly technical SEO and GEO strategies. Be ready to discuss specific tools like Google Search Console or SEMrush, and share past successes in increasing organic traffic and conversions. This will be crucial for the role.
✨Metrics Matter
Be prepared to talk about how you’ve used analytics to inform website strategy. Bring examples of key metrics you've monitored and how you've translated data into actionable insights. This will demonstrate your analytical skills and ability to drive performance.
