Senior Marketing Manager, Customer Expansion

Bynder goes far beyond managing digital assets. Our AI-powered digital asset management platform enables teams to conquer the chaos of proliferating content, touch points, and relationships in order to thrive. With intuitive, AI-powered solutions that enhance content creation, simplify asset discovery, and maximize the value of every asset, we are the brand ally that unifies and transforms the creation and sharing of assets—inspiring teams, delighting customers, and elevating businesses.

Join our global team of 600+ ‘Byndies’ and contribute to shaping the future of digital asset management! As a leader in the industry, our AI capabilities empower over 1.7M users across 4,000+ organizations, including Spotify, Puma, Five Guys and Icelandair to work smarter with their content. With a commitment to innovation and a presence in eight offices worldwide, Bynder offers a dynamic environment where you can make a real impact.

The Senior Marketing Manager, Customer Expansion, is a strategic leader responsible for designing, executing, and scaling global event programs that deepen customer relationships, drive account growth, and accelerate expansion revenue. This role owns a portfolio of high-impact customer events—such as Bynder Connect, executive roundtables, product deep-dive workshops, and regional customer experiences—that strengthen retention, advocacy, and long-term value.

• Strategic Leadership & Program Ownership: Define and lead the customer expansion event strategy aligned with customer marketing, account management, and revenue goals. Shape a cohesive global event portfolio that enhances adoption, showcases value realization, and supports multi-product expansion. Operate with high autonomy, determining event priorities, frameworks, and success criteria.
• Customer Impact & Business Outcomes: Own outcomes tied to customer retention, expansion pipeline influence, product adoption, and executive engagement. Build event experiences that elevate customer advocacy, deepen relationships, and reinforce strategic partnership with key accounts. Ensure events directly support customer lifecycle objectives, including renewal, upsell, and cross-sell motions.
• Event Execution & Communication Strategy: Lead large-scale and high-touch customer events, ensuring high-quality execution and measurable business value. Develop and own communication and audience-acquisition strategies to drive targeted attendance, including C-suite engagement. Collaborate with Content and Product leadership on event narratives and content journeys that highlight customer success, product innovation, and strategic outcomes.
• Executive & Cross-Functional Alignment: Partner closely with Customer Success, Sales, Product Marketing, and Executive Leadership to align event goals with customer growth priorities. Influence stakeholders across global teams, building consensus on messaging, audience targeting, and success metrics. Serve as a trusted advisor to executives on customer engagement strategy.
• Resource & Budget Management: Direct internal teams, agencies, and production partners, managing substantial budgets and ensuring ROI. Align resources and investments with high-impact customer expansion initiatives.
• Expertise & Innovation: Demonstrate mastery in customer engagement strategy, experiential design, and event-driven revenue acceleration. Innovate new formats, programs, and experiences that deepen customer connection and promote long-term account growth. Act as an internal subject matter expert on best‑in‑class customer events and executive engagement experiences.

• Extensive experience leading customer‑focused events in B2B or enterprise environments.
• Proven ability to influence senior executives, customers, and cross‑functional stakeholders.
• Strong competency in event communications, content strategy, and customer engagement.
• Demonstrated ability to manage complex budgets, vendors, and global programs.
• Exceptional interpersonal, strategic planning, and decision‑making skills.

Our Commitment: Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences. At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective makes Bynder even better. At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves. Just as we are never finished innovating, Bynder’s dedication to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action. All your information will be kept confidential according to EEO guidelines. Equal opportunity employer, M/F/D/V.