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- Tasks: Lead global customer events to deepen relationships and drive account growth.
- Company: Join Bynder, a leader in AI-powered digital asset management.
- Benefits: Dynamic work environment with opportunities for career growth and innovation.
- Why this job: Make a real impact by shaping exceptional content experiences for top brands.
- Qualifications: Extensive experience in B2B events and strong strategic planning skills.
- Other info: Embrace diversity and authenticity in a supportive workplace culture.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Bynder goes far beyond managing digital assets. Our AI-powered digital asset management platform enables teams to conquer the chaos of proliferating content, touch points, and relationships in order to thrive. With intuitive, AI-powered solutions that enhance content creation, simplify asset discovery, and maximize the value of every asset, we are the brand ally that unifies and transforms the creation and sharing of assets—inspiring teams, delighting customers, and elevating businesses.
The Senior Marketing Manager, Customer Expansion, is a strategic leader responsible for designing, executing, and scaling global event programs that deepen customer relationships, drive account growth, and accelerate expansion revenue. This role owns a portfolio of high-impact customer events—such as Bynder Connect, executive roundtables, product deep-dive workshops, and regional customer experiences—that strengthen retention, advocacy, and long-term value.
Key Responsibilities:- Strategic Leadership & Program Ownership: Define and lead the customer expansion event strategy aligned with customer marketing, account management, and revenue goals. Shape a cohesive global event portfolio that enhances adoption, showcases value realization, and supports multi-product expansion. Operate with high autonomy, determining event priorities, frameworks, and success criteria.
- Customer Impact & Business Outcomes: Own outcomes tied to customer retention, expansion pipeline influence, product adoption, and executive engagement. Build event experiences that elevate customer advocacy, deepen relationships, and reinforce strategic partnership with key accounts. Ensure events directly support customer lifecycle objectives, including renewal, upsell, and cross-sell motions.
- Event Execution & Communication Strategy: Lead large-scale and high-touch customer events, ensuring high-quality execution and measurable business value. Develop and own communication and audience-acquisition strategies to drive targeted attendance, including C-suite engagement. Collaborate with Content and Product leadership on event narratives and content journeys that highlight customer success, product innovation, and strategic outcomes.
- Executive & Cross-Functional Alignment: Partner closely with Customer Success, Sales, Product Marketing, and Executive Leadership to align event goals with customer growth priorities. Influence stakeholders across global teams, building consensus on messaging, audience targeting, and success metrics. Serve as a trusted advisor to executives on customer engagement strategy.
- Resource & Budget Management: Direct internal teams, agencies, and production partners, managing substantial budgets and ensuring ROI. Align resources and investments with high-impact customer expansion initiatives.
- Expertise & Innovation: Demonstrate mastery in customer engagement strategy, experiential design, and event-driven revenue acceleration. Innovate new formats, programs, and experiences that deepen customer connection and promote long-term account growth. Act as an internal subject matter expert on best‑in‑class customer events and executive engagement experiences.
- Extensive experience leading customer‑focused events in B2B or enterprise environments.
- Proven ability to influence senior executives, customers, and cross‑functional stakeholders.
- Strong competency in event communications, content strategy, and customer engagement.
- Demonstrated ability to manage complex budgets, vendors, and global programs.
- Exceptional interpersonal, strategic planning, and decision‑making skills.
Our Commitment: Bynder Love is the principle that guides the way we grow our teams, support our employees, and celebrate our differences. At Bynder we strive to create a culture that embraces every Byndie because differences in background, experience, and perspective makes Bynder even better. At Bynder a diverse, inclusive, and equitable workplace is one where all employees, whatever their ethnicity, color, sex, age, religion, disability, sexual orientation, gender identity, national origin or physical and mental ability are valued and respected. Our commitment is for all Byndies to have the freedom to be their true authentic selves. Just as we are never finished innovating, Bynder’s dedication to being An Even Better Bynder is a constant, evolving commitment that includes education, listening, and action.
Senior Marketing Manager, Customer Expansion in London employer: Bynder Inc.
Contact Detail:
Bynder Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager, Customer Expansion in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and fellow professionals. Don’t be shy—introduce yourself and share your passion for customer engagement and event strategy.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your past event successes and innovative strategies. This is your chance to shine and demonstrate how you can elevate customer experiences.
✨Tip Number 3
Prepare for interviews by researching the company’s recent events and initiatives. Be ready to discuss how your experience aligns with their goals, especially in driving customer retention and expansion revenue.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our talented team at Bynder and contributing to our mission.
We think you need these skills to ace Senior Marketing Manager, Customer Expansion in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about the opportunity to shape customer experiences and drive growth at Bynder.
Tailor Your Experience: Make sure to highlight your relevant experience in leading customer-focused events. We’re looking for specific examples that demonstrate your ability to influence stakeholders and manage complex projects.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at Bynder Inc.
✨Know Your Audience
Before the interview, research Bynder's customer expansion strategies and their recent events. Understanding their approach to customer engagement will help you tailor your responses and demonstrate your alignment with their goals.
✨Showcase Your Event Expertise
Prepare specific examples of successful customer-focused events you've led in the past. Highlight how these events drove customer retention and expansion, as this role is all about creating impactful experiences that deepen relationships.
✨Align with Company Values
Familiarise yourself with Bynder's commitment to diversity and inclusion. Be ready to discuss how you can contribute to a culture that embraces differences and promotes an inclusive environment, as this is a core value for them.
✨Prepare for Strategic Discussions
Expect to engage in conversations about strategic planning and budget management. Brush up on your experience with managing complex budgets and influencing stakeholders, as these skills are crucial for the Senior Marketing Manager role.