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- Tasks: Lead integrated campaign strategies and activate them across channels and teams.
- Company: Join Bynder, a leader in AI-powered digital asset management.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic environment with a global team of 600+ passionate professionals.
- Why this job: Shape the future of content experiences for top global brands.
- Qualifications: 8-10 years in marketing with strong B2B SaaS experience preferred.
The predicted salary is between 48000 - 72000 £ per year.
Bynder goes far beyond managing digital assets. Our AI-powered digital asset management platform enables teams to conquer the chaos of proliferating content, touch points, and relationships in order to thrive. With intuitive, AI-powered solutions that enhance content creation, simplify asset discovery, and maximize the value of every asset, we are the brand ally that unifies and transforms the creation and sharing of assets—inspiring teams, delighting customers, and elevating businesses.
Join our global team of 600+ 'Byndies' and contribute to shaping the future of digital asset management! As a leader in the industry, our AI capabilities empower over 1.7M users across 4,000+ organizations, including Spotify, Puma, Five Guys and Icelandair to work smarter with their content. With a commitment to innovation and a presence in eight offices worldwide, Bynder offers a dynamic environment where you can make a real impact.
Ready to grow your career by helping the world's leading brands create exceptional content experiences and thrive? Explore this opportunity and apply now to join our talented team.
Job Description
To build and lead the integrated campaign strategy, translating market insights into clear campaign narratives and frameworks, and orchestrating their activation across channels, regions, and cross-functional teams. This is a senior individual contributor role with dotted-line influence over Campaign Managers and Program Managers. You will set strategic direction, campaign narratives, prioritisation, and planning frameworks—partnering closely with Content and Creative teams, while enabling Campaign Managers to deliver execution at scale that drives awareness, demand, and pipeline.
What This Role Enables for the Business
- A unified, story-led GTM engine
- Faster reaction to market opportunities
- Strong integration between Product, Sales, and Marketing
- A repeatable blueprint for high-performing campaigns
Key Responsibilities
- Ensure campaigns align with broad GTM strategy, product priorities, and revenue goals.
- Identify and track key market moments - enabling faster, sharper, and more relevant campaign activation.
- Develop end-to-end campaign blueprints that deliver actionable, cohesive, and repeatable campaigns so strategic intent becomes high-impact execution.
- Partner with Campaign and Program Managers to translate strategy into actionable plans.
- Orchestrate regular cross-functional ideation sessions, ensuring the right teams (Brand, Product Marketing, Digital, Sales) contribute insights that shape new campaign concepts.
- Facilitate the creative process by unlocking collaboration, encouraging bold thinking, and ensuring ideas align with strategic narratives and market opportunities.
- Provide structured guidance and strategic feedback that elevates messaging, creative direction, and execution across all channels.
- Partner closely with Brand & Creative teams to maintain narrative consistency and ensure concepts are translated into cohesive, compelling campaign assets.
- Bring cross-functional clarity and ensure every campaign has consistent messaging, channel alignment, sales enablement support, measurement frameworks, and downstream activation (customer, partner, field).
- Guide the Program Manager in prioritization, workflow, and process improvement.
- Own the measurement framework in partnership with RevOps—defining KPIs for campaign and channel performance, and feeding insights back into future strategies for continuous optimisation.
Key Requirements
- 8–10+ years in integrated marketing, demand generation, or campaign roles.
- Proven track record driving campaign strategy, narrative development, and multi-channel orchestration.
- Experience influencing cross-functional teams without formal management responsibility.
- Strong background in B2B SaaS (preferred) or multi-touch campaign environments.
Success Measures (KPIs)
- Strength and clarity of annual/quarterly integrated campaign strategy.
- Quality and effectiveness of campaign narratives and creative direction.
- Speed and success of "market moment" activations.
- Strategic alignment across GTM functions.
- Pipeline creation and influence (campaign-driven).
- Improvement in campaign consistency, coherence, and creative impact.
- Team feedback on clarity, leadership, and strategic direction.
Senior Campaigns Strategy Manager in London employer: Bynder Inc.
Contact Detail:
Bynder Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Campaigns Strategy Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Campaigns Strategy Manager role.
✨Tip Number 2
Prepare for those interviews by researching Bynder and its campaigns. We want to see your passion for the brand and how you can contribute to their mission. Show us you’re ready to dive into the chaos of digital asset management!
✨Tip Number 3
Practice your storytelling skills! As a Senior Campaigns Strategy Manager, you’ll need to craft compelling narratives. We suggest rehearsing how you’d present your ideas and strategies clearly and engagingly.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re excited to see how you can help shape the future of digital asset management with Bynder!
We think you need these skills to ace Senior Campaigns Strategy Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Campaigns Strategy Manager role. Highlight your experience in integrated marketing and campaign strategy, and don’t forget to mention any relevant B2B SaaS experience you have!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive campaign strategy and influence cross-functional teams. Use metrics where possible to show how your contributions made a real impact.
Be Authentic: Let your personality shine through in your application. We love seeing candidates who are passionate about digital asset management and can convey their enthusiasm for the role and our mission at Bynder.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our talented team of Byndies!
How to prepare for a job interview at Bynder Inc.
✨Know Your Campaigns Inside Out
Before the interview, dive deep into Bynder's recent campaigns and their impact. Understand how they align with market trends and customer needs. This will not only show your enthusiasm but also help you discuss how you can contribute to their campaign strategy.
✨Showcase Your Cross-Functional Experience
Since this role involves influencing cross-functional teams, prepare examples from your past where you've successfully collaborated with different departments. Highlight how you facilitated communication and drove results without formal authority.
✨Be Ready for Market Moment Discussions
Think about key market moments that could be leveraged for campaigns. Be prepared to discuss how you would identify and activate on these moments, showcasing your strategic thinking and ability to react quickly to market changes.
✨Prepare Questions That Matter
Craft insightful questions that demonstrate your understanding of Bynder's goals and challenges. Ask about their approach to integrating AI in campaigns or how they measure success. This shows you're not just interested in the role, but also in the company's future.