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- Tasks: Manage and optimise paid media channels, focusing on Meta Ads and Google Ads.
- Company: Join ByEllie, a fast-growing beauty brand prioritising community and authenticity.
- Benefits: Flexible working, real ownership, and the chance to shape marketing strategies.
- Why this job: Make a real impact in a dynamic environment while collaborating closely with the founder.
- Qualifications: Hands-on experience with Meta Ads and strong analytical skills required.
- Other info: Opportunity for growth as the business scales and evolves.
The predicted salary is between 36000 - 60000 £ per year.
ByEllie has achieved significant year-on-year growth, driven by affordable, high-quality products that simplify beauty routines. We have built a highly engaged community by prioritising authenticity, transparency, and storytelling, sharing both successes and challenges to create a brand people genuinely connect with. ByEllie is DTC-first, with our website and TikTok acting as the hub for organic and paid growth. We are now expanding into select B2B retail partnerships, allowing customers to experience the products in real life while maintaining a strong, community-led DTC engine at the heart of the brand. We collaborate with partners who share our values and want to grow with us, becoming an extension of the ByEllie team.
We are looking for a hands-on Freelance Performance Marketing Manager to own and run ByEllie's paid media channels, with a primary focus on Meta Ads and Google Ads, alongside light TikTok Ads support. This is a practical, execution-led role for someone who enjoys being close to the numbers, creative testing, and ongoing optimisation, while understanding how paid media supports wider brand, trading, and commercial goals. You will work closely with the founder and wider team to scale performance profitably and sustainably.
Key Responsibilities- Own the day-to-day management of Meta Ads, including campaign setup, testing, optimisation, scaling, and reporting.
- Ideally manage Google Ads (Search, Performance Max, and Demand Gen / YouTube), or work closely with support if this is not your core strength.
- Monitor performance daily and weekly, adjusting budgets, bids, and creative to hit efficiency and revenue targets.
- Manage relationships with platform account managers and reps.
- Work closely with the creative team to brief, test, and iterate paid-first creative across video and static formats.
- Translate performance insights into clear creative direction, including hooks, formats, and messaging.
- Build and maintain a structured testing roadmap to consistently improve results.
- Own weekly performance reporting with clear insights and actions.
- Support budgeting, forecasting, and target-setting in line with the commercial trading calendar.
- Track profitability (CPA, ROAS, COS) and scale spend responsibly.
- Collaborate with organic, e-commerce, email, and wider marketing efforts to ensure a joined-up customer journey.
- Communicate clearly and proactively across the business.
- Strong hands-on experience managing Meta Ads for a DTC brand (beauty or fashion a plus).
- Experience with Google Ads (Search, Performance Max, and Demand Gen) strongly preferred.
- Confident in analysing data and making commercial decisions.
- Strong creative judgement and an understanding of what makes great paid creative work.
- Comfortable working autonomously in a fast-paced environment.
- Clear communicator who enjoys collaborating across teams.
- Proactive, practical, and solution-focused.
- TikTok Ads experience or strong interest in learning.
- Experience working closely with founders or small teams.
- Understanding of DTC trading calendars, including launches, sales, and peak periods.
This role will take ownership of hands-on paid execution and have the opportunity to grow in scope as the business scales.
Be part of a high-growth, community-led beauty brand. Real ownership and impact. Close collaboration with the founder. Opportunity to shape how paid media operates as the brand scales. Flexible working approach built on trust and autonomy.
Performance Marketing Manager in London employer: byellie
Contact Detail:
byellie Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at ByEllie or similar brands. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your success with Meta Ads and Google Ads. Share these during interviews or even on your LinkedIn profile to catch the eye of hiring managers.
✨Tip Number 3
Stay updated on trends! Follow beauty and marketing trends closely, especially on platforms like TikTok. This will not only help you in interviews but also show that you're genuinely interested in the brand's direction.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the ByEllie team and contributing to our community-led mission.
We think you need these skills to ace Performance Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Performance Marketing: When you’re writing your application, let your enthusiasm for performance marketing shine through! Share specific examples of campaigns you've managed, especially with Meta Ads and Google Ads, to show us you know your stuff.
Be Data-Driven: We love numbers, so make sure to highlight your analytical skills. Talk about how you've used data to optimise campaigns in the past and what results you achieved. This will show us you can make informed decisions that drive growth.
Creative Insights Matter: Since this role involves working closely with creative teams, don’t forget to mention your experience with creative strategy. Share how you’ve translated performance insights into compelling ad creatives that resonate with audiences.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get to know you better. Plus, it shows you’re serious about joining our team at ByEllie!
How to prepare for a job interview at byellie
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be comfortable with data. Brush up on your metrics like CPA, ROAS, and COS before the interview. Be ready to discuss how you've used these numbers to drive decisions in past roles.
✨Showcase Your Creative Side
This role involves working closely with creative teams, so come prepared with examples of successful campaigns you've managed. Highlight any innovative strategies you implemented that led to improved performance, especially in Meta Ads or Google Ads.
✨Understand ByEllie's Brand Values
Familiarise yourself with ByEllie's focus on authenticity and community. Think about how your experience aligns with their mission and be ready to discuss how you can contribute to their growth while maintaining these values.
✨Prepare for Collaboration Questions
Since this role requires cross-team collaboration, think of examples where you've successfully worked with other departments. Be ready to explain how you communicate and ensure everyone is aligned towards common goals.
