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- Tasks: Create and manage engaging social media content for BYD UK's electric cars.
- Company: Join BYD, a leading multinational driving the zero-emission future.
- Benefits: Competitive pay, 25 days holiday, pension scheme, and team-building events.
- Why this job: Be a key player in promoting sustainable transport and making a real impact.
- Qualifications: 3+ years in social media, preferably in the automotive or EV industry.
- Other info: Dynamic team environment with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
The Social Media and Content Creation Manager will be a driving force in developing and executing compelling social media strategies and content for BYD UK's passenger car range. This role is crucial for increasing brand awareness, driving engagement across key digital platforms, and managing collaborative relationships with internal teams, PR agencies, and influencers. We are looking for a candidate with a strong focus on social media performance, preferably with experience in the automotive industry and proven ability to manage external agencies.
Responsibilities
- Strategy Development: Assist in developing and implementing robust social media strategies designed to increase brand awareness, drive engagement, and grow follower counts.
- Platform Management: Oversee content creation and distribution across key social media channels, including the UK Facebook & Instagram channels, LinkedIn, Twitter, and YouTube, ensuring brand consistency.
- Performance Optimization: Analyze social media metrics and insights to optimize content performance, identify emerging trends, and capitalize on new opportunities.
- Content Development: Assist in the development of compelling and engaging content focused on BYD UK's passenger car range specifically tailored for social media platforms.
- Editorial Planning: Collaborate with the marketing team to create effective content calendars designed for followers and potential customers.
- Creative Execution: Coordinate leading content shoots and creative projects, working closely with our external creative agency partners.
- Campaign Planning: Plan and execute social media campaigns specifically focused on promoting BYD UK's latest electric car models, features, and events.
- Monitoring & Adjustment: Monitor campaign performance and adjust strategies as needed to ensure successful reach, engagement, and alignment with target audiences.
- Event Support: Attend and support industry events, representing BYD UK and actively engaging with attendees. Post live updates, share experiences, and interact with the public during events to enhance brand visibility and foster community connections.
- Community Oversight: Work with our social media agency to support the monitoring and responses to comments, messages, and inquiries related to BYD UK's electric cars across all social media platforms.
- Influencer & PR Coordination: Work closely with the PR team to identify and collaborate with influencers and Key Opinion Leaders (KOI) in the automotive industry.
- Influencer Campaigns: Coordinate and manage influencer campaigns to create authentic content and amplify BYD UK's electric car messaging across their audiences.
- Internal Alignment: Coordinate with the sales, customer service, and product development teams to ensure cohesive messaging and brand consistency across all channels.
What are we looking for?
- Industry Expertise: Proven experience in social media and content creation, with 3+ years experience working within the Electric Vehicle (EV) or broader Automotive industry being a strong advantage.
- Agency Management: Demonstrable experience in managing and collaborating with external creative and social media agencies to deliver high-quality, on-brand content.
- Social Media Proficiency: Deep understanding of the UK/European social media landscape, with hands-on expertise in using advanced analytical tools and platform management systems for optimization.
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
- Skills: Exceptional written and verbal communication skills; a creative, results-oriented mindset with strong organizational and project management abilities.
We offer
- Performance and experience-based competitive remuneration.
- Scottish Widow workplace pension.
- 25 days paid holidays + public holidays.
- Department & company-wide team building events.
- An exciting opportunity to lead the European transition to Zero Emissions transportation and de-carbonization of the economy.
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team. BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
Social Media and Content Creation Manager in Uxbridge employer: BYD UK
Contact Detail:
BYD UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Content Creation Manager in Uxbridge
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles are polished and professional. Show off your skills by sharing relevant content and engaging with industry trends to catch the eye of potential employers.
✨Tip Number 2
Networking is key! Reach out to people in the automotive and social media space. Attend events, join online forums, and connect with influencers. Building relationships can lead to job opportunities that aren’t even advertised yet!
✨Tip Number 3
Showcase your creativity! Create a portfolio that highlights your best social media campaigns and content creation projects. Use visuals and metrics to demonstrate how your work has driven engagement and brand awareness.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Tailor your application to reflect your understanding of BYD's mission and how you can contribute to their zero-emission future. Let’s make an impact together!
We think you need these skills to ace Social Media and Content Creation Manager in Uxbridge
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media and the automotive industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in this space.
Tailor Your Content: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your previous work with social media strategies and content creation, especially if it relates to the electric vehicle sector.
Be Data-Driven: Since performance optimization is key, don’t forget to include any metrics or results from your past campaigns. We love numbers that show how you’ve driven engagement or increased brand awareness—so flaunt those stats!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at BYD UK
✨Know Your Platforms
Before the interview, make sure you’re well-versed in the social media platforms mentioned in the job description. Understand their unique features and how they can be leveraged for brand awareness and engagement. This will show your potential employer that you’re not just familiar with social media, but that you can strategically use it to benefit their brand.
✨Showcase Your Creativity
Prepare a portfolio of your previous work in content creation, especially any campaigns related to the automotive industry or electric vehicles. Bring examples that highlight your creativity and ability to engage audiences. This will help demonstrate your fit for the role and your understanding of what makes compelling content.
✨Be Data-Driven
Familiarise yourself with social media metrics and analytics tools. Be ready to discuss how you’ve used data to optimise content performance in past roles. Showing that you can analyse trends and adjust strategies accordingly will set you apart as a candidate who understands the importance of performance optimisation.
✨Collaborative Mindset
Since the role involves working with various teams and external agencies, be prepared to discuss your experience in collaboration. Share specific examples of how you’ve successfully worked with others to achieve common goals. This will highlight your ability to foster relationships and ensure cohesive messaging across all channels.
