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- Tasks: Lead marketing strategies to boost brand presence and drive sales growth in the UK.
- Company: Join a forward-thinking company committed to a zero-emission future.
- Benefits: Competitive salary, dynamic team environment, and opportunities for international travel.
- Why this job: Make a real impact in the automotive industry while promoting sustainability.
- Qualifications: 8+ years in marketing, preferably in automotive or EV sectors, with strong analytical skills.
- Other info: Be part of a diverse team dedicated to creating a cleaner world.
The predicted salary is between 43200 - 72000 £ per year.
As Head of Marketing for DENZA Brand, you will play a pivotal role in establishing and scaling our brand presence in the UK market. This strategic position requires exceptional marketing leadership to drive brand awareness, market penetration, and sales growth through innovative campaigns and strategic partnerships. You will work closely with European and global teams to ensure consistent brand messaging while developing localized marketing initiatives.
Key Responsibilities:
- Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and Global Marketing Strategic Guidelines.
- Brand Promotion and Awareness: Collaboratively work with the European PR and Event team for all marketing activities execution in the region such as National Events, advertising, and digital campaigns to enhance brand awareness and influence.
- Public Relations: Maintain a good relationship with press, media, agencies, social influencers in relation with the PR Manager to ensure visibility and reputation of the brand and product stories and handle public relations issues promptly.
- Dealer Marketing Management: Supervise Dealer Marketing Plans and executions and provide dealers with marketing support and guidance.
- Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities. Conduct event analysis to understand effectiveness of action and feed this information into the marketing plan process.
- Budget Management: Take responsibility for steering the marketing budget, ensure the rational use of the marketing funds and optimize the ROI.
- Brand Ambassador: Be the brand Ambassador of the region within industry and key media.
- Localisation and Compliance Management: Take responsibility for ensuring dealer websites, signage and any marketing materials are localized, up to date, and in compliance with BYD CI policy.
Additional Responsibilities: Take on additional tasks and responsibilities as assigned by the Country Manager and senior management to support the company’s growth objectives.
Ideal Candidate Profile:
- Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred)
- Minimum 8 years experience in automotive or EV sector marketing
- Proven track record in strategic planning and execution, budget management and ROI optimization
- Expertise in integrated marketing campaigns, with a focus on digital and experiential platforms
- Strong analytical and project management skills
- Excellent communication and presentation skills
- Willingness to travel domestically and internationally.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create a positive impact by joining a diverse and dynamic team.
UK Head of Marketing - Denza Brand in London employer: BYD UK
Contact Detail:
BYD UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK Head of Marketing - Denza Brand in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Head of Marketing gig.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and results. This will help us see your expertise in action and how you can drive brand awareness for DENZA.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. We want to see that you understand the market landscape and can bring innovative ideas to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in joining our mission for a zero-emission future.
We think you need these skills to ace UK Head of Marketing - Denza Brand in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in strategic planning and integrated marketing campaigns, especially in the automotive or EV sector. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about building a zero-emission future and how your background makes you the perfect fit for DENZA. Keep it engaging and relevant to the role.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate your success in previous roles, like how you drove brand awareness or optimised ROI. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss any important updates. Plus, it’s super easy!
How to prepare for a job interview at BYD UK
✨Know Your Brand Inside Out
Before the interview, dive deep into the DENZA brand. Understand its mission, values, and recent marketing campaigns. This will not only show your genuine interest but also help you align your answers with the company's goals.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed marketing strategies in the past. Highlight your experience in budget management and ROI optimisation, as these are crucial for the role.
✨Be Ready for Market Insights
Brush up on current trends in the automotive and EV sectors. Be prepared to share your thoughts on competitor activities and how you would approach market research to enhance brand awareness in the UK.
✨Demonstrate Your Communication Skills
As a Head of Marketing, you'll need to communicate effectively with various stakeholders. Practice articulating your ideas clearly and confidently, and be ready to discuss how you've managed public relations and built relationships with media and influencers.