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For Companies At a Glance
- Tasks: Lead marketing strategies to boost brand presence and drive sales growth in the UK.
- Company: Join a forward-thinking company committed to a zero-emission future.
- Benefits: Competitive salary, dynamic team environment, and opportunities for international travel.
- Why this job: Make a real impact in the automotive industry while promoting sustainability.
- Qualifications: 8+ years in marketing, preferably in automotive or EV sectors, with strong analytical skills.
- Other info: Be part of a diverse team dedicated to creating a positive environmental impact.
The predicted salary is between 43200 - 72000 £ per year.
Overview
Main location: Uxbridge – London
About the role: As Head of Marketing for DENZA Brand, you will play a pivotal role in establishing and scaling our brand presence in the UK market. This strategic position requires exceptional marketing leadership to drive brand awareness, market penetration, and sales growth through innovative campaigns and strategic partnerships. You will work closely with European and global teams to ensure consistent brand messaging while developing localized marketing initiatives.
Responsibilities
- Marketing Strategy and Planning: Develop and execute regional marketing strategies and annual plans for the brand, aligning with business objectives and Global Marketing Strategic Guidelines.
- Brand Promotion and Awareness: Collaboratively work with the European PR and Event team, for all marketing activities execution in the region such as National Events, advertising, and digital campaigns to enhance brand awareness and influence.
- Public Relations: Maintain a good relationship with press, media, agencies, social influencer in relation with the PR Manager to ensure visibility and reputation of the brand and product stories and handle public relations issues promptly.
- Dealer Marketing Management: Supervise Dealer Marketing Plans and executions and provide dealers with marketing support and guidance.
- Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities. Conduct event analysis to understand effectiveness of action and feed this information into the marketing plan process.
- Budget Management: Take responsibility for steering the marketing budget, ensure the rational use of the marketing funds and optimize the ROI.
- Brand Ambassador: Be the brand Ambassador of the region within industry and key media.
- Localisation and Compliance Management: Take responsibility for ensuring dealer websites, signage and any marketing materials are localized, up to date, and in compliance with BYD CI policy.
- Additional Responsibilities: Take on additional tasks and responsibilities as assigned by the Country Manager and senior management to support the company’s growth objectives.
Ideal Candidate Profile
- Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred)
- Minimum 8 years experience in automotive or EV sector marketing
- Proven track record in strategic planning and execution, budget management and ROI optimization
- Expertise in integrated marketing campaigns, with a focus on digital and experiential platforms
- Strong analytical and project management skills
- Excellent communication and presentation skills
- Willingness to travel domestically and internationally.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create a positive impact by joining a diverse and dynamic team 🌏
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UK Head of Marketing - Denza Brand employer: BYD Europe
Contact Detail:
BYD Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UK Head of Marketing - Denza Brand
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is a great way to demonstrate your expertise and creativity, especially for a role like Head of Marketing where innovation is key.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs – this will make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our mission to create a zero-emission future.
We think you need these skills to ace UK Head of Marketing - Denza Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in strategic planning and integrated marketing campaigns, especially in the automotive or EV sector. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about building a zero-emission future and how your background makes you the perfect fit for DENZA. Keep it engaging and personal – we love a good story!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven brand awareness and sales growth in previous roles. We’re all about results here at StudySmarter!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. Let’s get started on this journey together!
How to prepare for a job interview at BYD Europe
✨Know Your Brand Inside Out
Before the interview, dive deep into the DENZA brand. Understand its mission, values, and recent campaigns. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Strategic Mindset
Prepare to discuss your experience in developing marketing strategies. Bring examples of how you've successfully executed campaigns that align with business objectives, especially in the automotive or EV sector. Be ready to explain your thought process and the results achieved.
✨Demonstrate Your PR Savvy
Since public relations is key for this role, think of instances where you've built strong relationships with media or influencers. Share specific examples of how you've handled PR challenges and enhanced brand visibility.
✨Be Ready to Discuss Budget Management
Budget management is crucial for this position. Prepare to talk about how you've optimised marketing budgets in the past. Highlight any tools or methods you used to track ROI and ensure effective use of funds.
