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- Tasks: Create and manage engaging social media content for BYD UK's electric cars.
- Company: Join BYD, a leading multinational driving the zero-emission future.
- Benefits: Competitive salary, pension, 25 days holiday, and team-building events.
- Why this job: Be a key player in promoting sustainable transport and innovative electric vehicles.
- Qualifications: 3+ years in social media, preferably in the automotive or EV industry.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: United Kingdom, London, Uxbridge
Type of Employment: Full-time
Office-based role in BYD's new state‑of‑the‑art and modern offices in Uxbridge.
Position Summary
The Social Media and Content Creation Manager will be a driving force in developing and executing compelling social media strategies and content for BYD UK’s passenger car range. This role is crucial for increasing brand awareness, driving engagement across key digital platforms, and managing collaborative relationships with internal teams, PR agencies, and influencers. We are looking for a candidate with a strong focus on social media performance, preferably with experience in the automotive industry and proven ability to manage external agencies.
Main Tasks and Responsibilities
- Social Media Strategy & Performance: Assist in developing and implementing robust social media strategies designed to increase brand awareness, drive engagement, and grow follower counts. Oversee content creation and distribution across key social media channels, including the UK Facebook & Instagram channels, LinkedIn, Twitter, and YouTube, ensuring brand consistency. Analyze social media metrics and insights to optimize content performance, identify emerging trends, and capitalize on new opportunities.
- Content Creation & Management: Assist in the development of compelling and engaging content focused on BYD UK’s passenger car range, specifically tailored for social media platforms. Collaborate with the marketing team to create effective content calendars designed for followers and potential customers. Coordinate leading content shoots and creative projects, working closely with our external creative agency partners.
- Campaign Management & Event Support: Plan and execute social media campaigns specifically focused on promoting BYD UK’s latest electric car models, features, and events. Monitor campaign performance and adjust strategies as needed to ensure successful reach, engagement, and alignment with target audiences. Attend and support industry events, represent BYD UK, post live updates, share experiences, and interact with the public during events to enhance brand visibility and foster community connections.
- Community Management & Collaboration: Work with our social media agency to support the monitoring and responses to comments, messages, and inquiries related to BYD UK’s electric cars across all social media platforms. Work closely with the PR team to identify and collaborate with influencers and Key Opinion Leaders (KOL) in the automotive industry. Coordinate and manage influencer campaigns to create authentic content and amplify BYD UK’s electric car messaging across their audiences. Coordinate with the sales, customer service, and product development teams to ensure cohesive messaging and brand consistency across all channels.
What are we looking for?
- Industry Expertise: Proven experience in social media and content creation, with 3+ years experience working within the Electric Vehicle (EV) or broader Automotive industry a strong advantage.
- Agency Management: Demonstrable experience in managing and collaborating with external creative and social media agencies to deliver high‑quality, on‑brand content.
- Social Media Proficiency: Deep understanding of the UK/European social media landscape, with hands‑on expertise in using advanced analytical tools and platform management systems for optimization.
- Education: Bachelor’s degree in Marketing, Communications, or a related field.
- Skills: Exceptional written and verbal communication skills; a creative, results‑oriented mindset with strong organizational and project management abilities.
What are we offering?
- Performance and experience‑based competitive remuneration
- Scottish Widow workplace pension
- 25 days paid holidays + public holidays
- Department & company‑wide team building events
- An exciting opportunity to lead the European transition to Zero‑Emissions transportation and de‑carbonization of the economy
About BYD
Our Purpose is to build a zero‑emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team. BYD is a leading, high‑tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero‑emission ecosystem. BYD Europe BV located in Schiedam, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all‑electric cars, all‑electric buses, and all‑electric forklift trucks.
Social Media and Content Creation Manager in London employer: BYD Europe
Contact Detail:
BYD Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Content Creation Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive and social media industries. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best social media campaigns and content creations. Use real metrics to demonstrate how your work has driven engagement and brand awareness. This will make you stand out when you’re chatting with hiring managers.
✨Tip Number 3
Stay updated on trends! Follow industry news and keep an eye on emerging social media platforms. Being knowledgeable about the latest trends will not only help you in interviews but also show that you’re passionate about the field and ready to bring fresh ideas to the table.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. Make sure to tailor your application to highlight your experience in social media and content creation, especially in the automotive sector. Let’s get you on board!
We think you need these skills to ace Social Media and Content Creation Manager in London
Some tips for your application 🫡
Show Your Passion for Social Media: When writing your application, let your enthusiasm for social media shine through! We want to see how you can bring fresh ideas and strategies to the table, especially in the automotive space. Share examples of your past successes and how they relate to our mission.
Tailor Your Content: Make sure your application is tailored specifically for the Social Media and Content Creation Manager role. Highlight your experience with content creation and agency management, and don’t forget to mention any relevant metrics that showcase your impact. We love numbers!
Be Authentic: We’re looking for someone who can create authentic content that resonates with audiences. In your application, be yourself! Share your unique voice and perspective on how you would approach our brand’s social media presence. Authenticity is key!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at BYD!
How to prepare for a job interview at BYD Europe
✨Know Your Platforms
Familiarise yourself with the specific social media platforms mentioned in the job description. Understand their unique features and audience demographics, especially for Facebook, Instagram, LinkedIn, Twitter, and YouTube. This will help you discuss how you can tailor content strategies effectively.
✨Showcase Your Creativity
Prepare examples of your previous work in social media and content creation. Bring along a portfolio or case studies that highlight successful campaigns you've managed, particularly in the automotive or EV sector. This will demonstrate your ability to create engaging content that resonates with audiences.
✨Understand the Brand
Research BYD’s mission and values, especially their focus on zero-emission transportation. Be ready to discuss how your personal values align with theirs and how you can contribute to their goals. Showing genuine interest in the brand will set you apart from other candidates.
✨Prepare for Collaboration Questions
Since the role involves working with various teams and external agencies, think about your past experiences in collaboration. Prepare to share specific examples of how you've successfully managed relationships and coordinated projects with different stakeholders, as this is crucial for the role.