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- Tasks: Create and execute marketing strategies for electric vehicles across the UK.
- Company: Join BYD, a leader in sustainable mobility and electric vehicles.
- Benefits: Competitive salary, ongoing training, and a collaborative work environment.
- Why this job: Be part of the future of transportation and make a real impact.
- Qualifications: Experience in automotive or retail marketing and strong digital skills.
- Other info: Exciting opportunity with travel across the UK and career growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: Greater London (with travel across the UK)
About Us: BYD is a leading global manufacturer of electric vehicles and sustainable mobility solutions. We are committed to transforming the automotive landscape with innovative, eco‑friendly products. Join us and be part of shaping the future of transportation.
Position Summary: We are seeking a dynamic and results‑driven Retailer Marketing Specialist to support BYD’s expansive retail network across the UK. The successful candidate will develop and execute localised marketing strategies, support dealer promotion activities, and ensure brand consistency to boost customer engagement and sales. The successful candidate will be responsible for supporting our retailer locations in and around London, with occasional travel to other areas of the UK.
About BYD’s UK Retailer Network: BYD boasts a growing and significant retailer footprint across the UK, currently spanning from the northern reaches of Aberdeen to the southwestern tip of the UK in Truro. Our network includes over 100 dealerships, each committed to providing outstanding customer service and promoting our line of cutting‑edge electric vehicles. As a Retailer Marketing Specialist, you will play a vital role in supporting and expanding this dynamic network.
Key Responsibilities:
- Develop and implement regional marketing campaigns aligned with BYD’s brand strategy.
- Collaborate with a wide network of dealerships across the UK to plan and execute promotional events and activities.
- Support dealers with marketing collateral, digital content, and activation strategies.
- Monitor and analyse market trends, competitor activities, and customer insights within the UK automotive landscape.
- Coordinate with the national marketing team to ensure regional campaigns are aligned with overall brand messaging.
- Manage local advertising channels including social media, press, and outdoor advertising across diverse regions.
- Track campaign performance and report on ROI, making data‑driven adjustments as needed.
- Organise training sessions for dealership staff on brand messaging and promotional strategies.
- Maintain consistent brand representation across all touchpoints within the network.
Qualifications:
- Proven experience in automotive or retail marketing, ideally within the UK market.
- Strong understanding of digital marketing platforms and tools.
- Excellent communication, negotiation, and relationship‑building skills.
- Ability to work independently and manage multiple projects simultaneously.
- Knowledge of the UK automotive retail landscape, especially across different regions including London.
- Relevant marketing or business qualification is preferred.
Requirements:
- Based in Greater London with willingness to travel across the UK, bi‑weekly visits to London BYD UK office in Uxbridge area required.
- Valid UK driving license.
- Passion for electric vehicles and sustainable mobility solutions.
What We Offer:
- A unique opportunity to work with a leading New Energy Vehicle manufacturer with a growing national footprint.
- Competitive salary and benefits package.
- Ongoing training and development.
- A collaborative and innovative working environment.
How to Apply:
Please submit your CV and a cover letter detailing your relevant experience and motivation to join BYD UK.
Retailer Marketing Specialist in London employer: BYD Europe
Contact Detail:
BYD Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retailer Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the automotive and retail marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those related to automotive or retail. Use social media to share your insights on market trends and engage with brands you admire. This will help you stand out as a knowledgeable candidate.
✨Tip Number 3
Tailor your approach! When reaching out to potential employers, mention specific aspects of their brand that resonate with you. For BYD, highlight your passion for electric vehicles and sustainable solutions. Personal touches can make a big difference!
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to follow up after applying to express your enthusiasm. A little persistence can go a long way in landing that Retailer Marketing Specialist role!
We think you need these skills to ace Retailer Marketing Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Retailer Marketing Specialist role. Highlight your experience in automotive or retail marketing, and don’t forget to showcase your understanding of digital marketing platforms. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for electric vehicles and sustainable mobility solutions, and explain why you’re excited about joining BYD. Let us know how your skills align with our mission and the role.
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to drive results. Use metrics where possible to show how your past campaigns have boosted engagement or sales. We love data-driven success stories!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets to us directly. Plus, it shows you’re keen on being part of our innovative team at BYD. We can’t wait to hear from you!
How to prepare for a job interview at BYD Europe
✨Know Your Stuff
Before the interview, dive deep into BYD's mission and values. Familiarise yourself with their electric vehicles and sustainable mobility solutions. This will not only show your passion for the industry but also help you align your answers with their goals.
✨Showcase Your Marketing Skills
Prepare specific examples of past marketing campaigns you've worked on, especially in the automotive or retail sectors. Be ready to discuss how you developed strategies, collaborated with teams, and measured success. This will demonstrate your hands-on experience and results-driven mindset.
✨Understand the UK Market
Brush up on current trends in the UK automotive landscape, particularly around electric vehicles. Being able to discuss competitor activities and market insights will position you as a knowledgeable candidate who can contribute to BYD’s growth.
✨Ask Thoughtful Questions
Prepare insightful questions about BYD's marketing strategies and future plans. This shows your genuine interest in the role and helps you gauge if the company culture aligns with your values. Plus, it gives you a chance to engage with the interviewers on a deeper level.