Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Plan and manage exciting programmatic media campaigns across various platforms.
- Company: Join a forward-thinking company leading the charge in Zero Emissions transportation.
- Benefits: Competitive pay, generous holiday allowance, and team-building events.
- Why this job: Be part of a transformative journey in the decarbonisation of the economy.
- Qualifications: 3-5 years in programmatic media with hands-on DSP experience.
- Other info: Dynamic role with opportunities for growth and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Uxbridge – Office Based
The Programmatic Media Specialist will be responsible for the planning, activation, optimisation, and performance of BYD UK's programmatic display, video, and connected TV activity.
Key Responsibilities
- Plan, launch, and manage programmatic campaigns across Display, Online Video, YouTube, and CTV.
- Activate campaigns using DSPs such as The Trade Desk, Amazon, Quantcast, or equivalent platforms.
- Translate brand and performance objectives into clear programmatic strategies.
- Support integrated planning alongside Paid Search, Paid Social, OOH, and ATL activity.
- Monitor and optimise campaigns to improve reach, frequency, CPM, CPV, CTR, and on-site performance.
- Analyse performance data to identify insights and optimisation opportunities.
- Own pacing, budget control, and delivery across campaigns.
- Build and activate first-party, third-party, contextual, and geo-based audiences.
- Support testing frameworks across formats, audiences, and creative.
- Work with analytics partners to ensure accurate tracking and measurement.
- Collaborate with Brand, PR, and Commercial teams on launches and always-on activity.
- Coordinate with media owners and partners where required.
Ideal Candidate Profile
- 3–5+ years' experience managing programmatic media campaigns.
- Hands‐on experience with DSPs such as The Trade Desk, Amazon, DV360, or Quantcast.
- Strong understanding of full-funnel programmatic media.
- Strong analytical skills with advanced Excel / Google Sheets proficiency.
- Understanding of tagging and Google Analytics.
- Desirable: Experience in automotive or high-consideration categories.
- Exposure to CTV and premium video environments.
- Experience supporting large-scale brand or ATL campaigns.
Benefits
- Performance and experience-based competitive remuneration.
- Scottish Widow workplace pension.
- 25 days paid holidays plus public holidays.
- Department & company‐wide teambuilding events.
- An exciting opportunity to be part of European transition to Zero Emissions transportation and decarbonization of the economy.
Programmatic Media Specialist in London employer: BYD Europe
Contact Detail:
BYD Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Media Specialist in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your programmatic campaigns. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of DSPs and programmatic strategies. Be ready to discuss how you've optimised campaigns in the past and share insights from your analytical experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Programmatic Media Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Programmatic Media Specialist. Highlight your experience with DSPs and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about programmatic media and how you can contribute to our team. Keep it engaging and personal – we love a bit of personality!
Showcase Your Analytical Skills: Since this role requires strong analytical skills, don’t forget to mention specific examples where you've used data to optimise campaigns. We’re keen to see how you’ve turned insights into action in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at BYD Europe
✨Know Your DSPs
Make sure you’re well-versed in the DSPs mentioned in the job description, like The Trade Desk and Amazon. Brush up on your hands-on experience with these platforms, as they’ll likely ask you to share specific examples of campaigns you've managed using them.
✨Showcase Your Analytical Skills
Prepare to discuss how you’ve used data to optimise campaigns in the past. Be ready to explain your approach to analysing performance metrics and how you’ve translated insights into actionable strategies. Familiarity with Excel and Google Sheets will be a big plus!
✨Understand Full-Funnel Strategies
Demonstrate your understanding of full-funnel programmatic media. Be prepared to talk about how you’ve integrated programmatic campaigns with other channels like Paid Search and Social Media. This shows you can think strategically and work collaboratively.
✨Be Ready for Scenario Questions
Expect scenario-based questions that test your problem-solving skills. Think about challenges you’ve faced in previous roles and how you overcame them, especially in terms of budget control and campaign optimisation. This will show your ability to handle real-world situations.
