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- Tasks: Create and manage influencer campaigns that boost brand visibility and engagement.
- Company: Join BYD UK, a leader in the electric vehicle revolution.
- Benefits: Competitive pay, generous holiday, pension scheme, and team-building events.
- Why this job: Be at the forefront of influencer marketing and shape the future of EV branding.
- Qualifications: 3+ years in UK influencer marketing with strong communication and negotiation skills.
- Other info: Dynamic team environment with opportunities for creativity and growth.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced Influencer PR Specialist to join our marketing team at BYD UK. The ideal candidate will have a minimum of 3 years' hands-on experience working with UK influencers, and a strong track record in influencer relations, campaign execution, and social buzz building. This role requires a deep understanding of the UK influencer ecosystem, excellent communication skills, and the ability to drive organic advocacy for the brand. The Influencer PR Specialist will collaborate closely with the Social Media team, PR team, Dealer Marketing team, and broader marketing stakeholders to enhance BYD's brand visibility and storytelling through influencer partnerships that create authentic and engaging content.
Location: Uxbridge, London, UK
Type of Employment: Full-time
Main Responsibilities:
- Influencer Strategy & Planning: Develop and execute a UK-focused influencer strategy aligned with BYD's brand and marketing objectives. Identify, evaluate, and recruit influencers across TikTok, Instagram, YouTube and other priority platforms (focus on lifestyle, automotive, and tech creators).
- Influencer Collaboration Management: Lead influencer outreach, negotiation, onboarding, briefing, and relationship nurturing. Manage both paid and earned influencer campaigns, ensuring high-quality deliverables and brand-aligned storytelling. Work closely with creators to co-develop content angles that balance creative freedom with brand consistency.
- Campaign Execution & Coordination: Coordinate campaign timelines, approvals, product logistics, and event invitations (e.g., launch events, test drives, experiences). Liaise with internal stakeholders and external partners (agencies, dealers, suppliers) to ensure smooth execution.
- Content & Brand Alignment: Review and approve influencer content, ensuring messaging consistency and compliance with brand guidelines and legal requirements (including ASA guidance and hashtag use).
- Performance Analysis & Reporting: Monitor campaign performance and creator outputs using key metrics (reach, engagement, conversion, sentiment). Provide campaign reports and insights, with recommendations to improve future influencer performance and strategy.
- Crisis & Risk Awareness: Flag content or influencer risks in advance, and support reactive communication scenarios when needed.
- Dealer Network Support: Collaborate with the Dealer Marketing team to support local influencer requests and encourage dealer-driven influencer collaboration where appropriate.
Ideal Candidate Profile:
- Minimum 3 years' experience in UK influencer marketing (brand or agency side).
- Strong network or proven experience working with UK influencers across TikTok/Instagram/YouTube.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to multitask and work under pressure with strong flexibility and resilience.
- Understanding of influencer KPIs, performance tracking, and campaign optimisation.
- Skilled in briefing talent and giving constructive creative direction.
- Fluent written and spoken English; excellent copy sense is a strong plus.
- Experience in PR or social-driven storytelling is preferred.
- Academic background in Marketing, PR, Communications or similar is a plus.
Personal Qualities:
- Creative, resourceful, and influencer-savvy.
- Strong attention to detail.
- Agile and highly adaptable in a fast-paced environment.
- Proactive problem-solver with strong ownership mindset.
- Team player with excellent interpersonal skills.
- Calm under pressure, positive attitude, and solution-driven.
Benefits:
- Competitive performance- and experience-based remuneration.
- Scottish Widows workplace pension.
- 25 days paid holiday + public holidays.
- Company and department team-building events.
- Opportunity to contribute to the EV revolution and shape BYD's brand in the UK market.
Influencer marketing specialist in London employer: BYD Europe
Contact Detail:
BYD Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer marketing specialist in London
✨Tip Number 1
Network like a pro! Get out there and connect with influencers and industry folks on platforms like LinkedIn or at events. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past influencer campaigns, highlighting your successes and creativity. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out to companies you admire, like BYD UK, and express your interest in working with them. A well-timed email can make a big impression.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're serious about joining our team and makes it easier for us to find you.
We think you need these skills to ace Influencer marketing specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Influencer Marketing Specialist role. Highlight your experience with UK influencers and any successful campaigns you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about influencer marketing and how you can contribute to BYD's brand visibility. Keep it engaging and relevant to the role.
Showcase Your Communication Skills: Since this role requires excellent communication, make sure your application reflects that. Use clear, concise language and demonstrate your ability to build relationships through your writing style.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at BYD Europe
✨Know Your Influencers
Before the interview, do your homework on the influencers relevant to BYD's brand. Familiarise yourself with their content, engagement rates, and how they align with the automotive and tech sectors. This will show that you understand the UK influencer ecosystem and can hit the ground running.
✨Showcase Your Campaign Successes
Prepare to discuss specific campaigns you've executed in the past. Highlight your role, the strategies you implemented, and the results achieved. Use metrics like reach and engagement to back up your claims, as this demonstrates your ability to drive organic advocacy effectively.
✨Communicate Clearly and Confidently
Since excellent communication skills are a must for this role, practice articulating your thoughts clearly. Be ready to discuss how you manage relationships with influencers and internal stakeholders. A confident delivery will reflect your negotiation skills and relationship-building abilities.
✨Be Ready for Creative Direction Questions
Expect questions about how you brief talent and provide creative direction. Think of examples where you balanced creative freedom with brand consistency. This will showcase your understanding of content alignment and your ability to collaborate effectively with creators.
